New ideas on improving the nation’s health …. PRimage comment

February 1st, 2010

02052007_doctors_talking_with_patientsqJudy Viitanen has been looking at news items on the reports from a group of independent experts, which make recommendations to the Secretary of State on how he should improve the health and wellbeing of the population.

Enabling effective delivery of health and wellbeing’ explores the current opportunities and barriers within the system where changes could be made to deliver a more effective service and calls for a greater focus on tackling the four biggest behavioural factors to preventable disease - tobacco use, physical inactivity, excess alcohol consumption and poor diet. Crucially, they believe that these changes can be delivered without expense to the NHS.

One of the cornerstones of the strategy proposed by the report is an enhanced role for general practice.  The authors advise that general practice should be central to supporting changes to behavioural risk factors and mental wellbeing, for example through weight management services and stop smoking services. However, in order to deliver these services the authors recognise that this will not be possible without an enhanced role for pharmacists, nursing and other practice staff. pharmacy-green-crossTo support this, they recommend that the Choose and Book system should be expanded to include a directory of approved services for the major behavioural risk factors and psychological therapies to help direct GPs and other health professionals to where evidence-based services are available.

The report also advocates a new integrated commissioning structure for health and wellbeing. They note that this will need to identify explicitly how the NHS and local partners commission jointly to deliver improved health and wellbeing, building on strengthened local joint strategic needs assessment.

This makes good sense to PRimage. What’s your view?

Bin that business jargon: PRimage comment

January 29th, 2010

Don’t you just hate all those overused and meaningless clichés, buzzwords and industry jargon that some business people use? PRimage can report there’s many real life David Brent characters around! brentthumbnail

Here’s some annoying phrases that really make Judy Viitanen cringe:

  • Leverage
  • Disconnect
  • At the end of the day
  • Synergy
  • Think outside the box
  • Customer-centric
  • Interface

A Referendum on US Healthcare Reform? PRimage comment

January 20th, 2010
So, a Republican has convincingly won Ted Kennedy’s former Senate seat …..After opposing health reform. And supporting the waterboarding of terrorists. And appearing as a nude centrefold! But, most importantly, in a state where Democrats outnumber Republicans by three to one. Scott Brown’s victory can be seen as a referendum on US healthcare reform – and Obama’s first year in office – the anniversary of which falls today.scott-brown-2

Judy Viitanen stayed up into the small hours to listen to the coverage and to see victory for Scott Brown, a state senator and property lawyer. He won by 52 per cent to 47 per cent over Democrat Martha Coakley, the state’s attorney general. Judy was not impressed by her campaign – which PRimage believe was poorly-run, unexciting and uninspired! She also made a number of gaffes - taking Christmas week off from campaigning and misspelling the state’s name in an advertisement!

The result means that the Democrats have lost the 60-seat majority in the senate that enables them to close debate on legislation. And the president’s cherished health care reform is now in grave danger of failing or being forced back to the drawing board, along with plans to tax carbon emissions and other ambitious items on his agenda. Obama now has the highest disapproval rating in the history of Gallup polling for a president entering his second year in office. In our view he has been handed a series of political humiliations. Watch this space!

PRimage views on Chancellor’s Pre-Budget Report

December 9th, 2009

alistair_darlingAs the owner of a small business PRimage managing director, Judy Viitanen is pleased that Mr Darling is giving small businesses a helping hand by extending finance to small firms.  Clearly holding off the planned 1p rise in small companies’ Corporation Tax will give small businesses like PRimage a chance to expand and invest – and this can improve their economic prospects – and hopefully cope with the recession. But during this very difficult economic climate PRimage believes that the Government should be making it as easy as possible for small firms to recruit new staff.  So we’re disappointed that there was no focus in the budget on providing incentives or assistance to the smallest firms that want to take on more staff and so tackle the rising problem of unemployment. Going ahead with the proposed 0.5 per cent increase in employers’ National Insurance Contributions will not encourage job creation within the small firm sector.

 

It’s disillusioning though that, instead of a budget to address our serious financial situation, - £178 billion borrowing this year - we have a budget attempting to save New Labour’s skin!!  Sadly, this government has simply run out of credible ideas that will get the economy moving again and will attract money into the country.

 

On a lighter note, Judy laughed out loud at the announcement that Bingo duty is to be cut from 22% to 20% J

10 Surprising Health Benefits of Sex! - PRimage web link of the day

November 18th, 2009

This made Judy Viitanen smile —- and think!

PRimage suggest you click on the link below …..

http://www.webmd.com/sex-relationships/features/10-surprising-health-benefits-of-sex

Queen’s Speech uninspiring and underwhelming! PRimage comment

November 18th, 2009

_45798146_brown55555551With less than seven months to go before the country must go to the polls, the prime minister used the state opening of parliament to showcase a series of initiatives designed to draw battle lines between the parties.  In actual fact it was a pathetic attempt to highlight Labour’s morally and financially bankrupt election manifesto!

Judy Viitanen and the PRimage team were delighted at Cameron’s scathing response to the Government’s plans outlined in today’s Queen’s Speech.  The speech set out plans to offer free social care for the most needy, make it a legal obligation to halve the budget deficit, bring in universal broadband and ratify an international ban on cluster bombs.   But – in our view, as a manifesto it is utterly uninspiring and underwhelming – and frankly is a statement of failure and an admission that they have achieved nothing in the past 13 years except to ruin the country, the NHS, education, defence, manufacturing, law & order and the Union itself.

 

We feel it is a disgrace that the Queen should have been used this way to launch Labour’s election campaign.  Cameron is spot on when he says that the beleaguered Brown and the Labour Party has ‘run out of courage!’  cameron-7Bring on the General Election where the people will finally have their say on this shambles of a Prime Minister and Government.  general-election1What’s your view?  Please post a comment.

NHS - Patient Rights

November 10th, 2009

The Department of Health has issued a consultation document setting out proposals to give patients the legal right to private treatment if the NHS cannot provide care quickly enough, the right to die at home and the right to NHS dentistry.

 1201725_nurse_doctor_patient

In cases where the NHS was unable to treat patients quickly enough, staff would have to provide alternatives, such as treatment at private hospitals. The government says measures such as these will ensure patients around the country receive a more even standard of care.  As a specialist healthcare communications consultancy PRimage is cynical about this Government’s obsession on targets within the NHS.  This is why we are supportive of the e Conservative’s pledge to phase out targets – and to instead focus on measuring health outcomes.

PRimage comment: Cameron wrong to consider axing EU Referendum Pledge

November 3rd, 2009
Judy Viitanen is following the latest developments around the reported plans by David Cameron to set out a fresh stance on Europe that will involve promising in his election manifesto to repatriate certain key powers from Brussels. That’s good!   2451018However, the PRimage team are disturbed to read news reports that Cameron will renage on his pledge to hold a referendum on the Lisbon treaty!
We recall that in 2007 Cameron promised voters tht a Tory Government would hold a vote on the treaty.

We hear that the Bruges Group - a Eurosceptic think tank - believes if the reports are right, it would make Tory Europe policy ‘incoherent, disingenious and utterly unconvincing”. We agree!      3969854What’s your view? Please post a comment.

 

 

Tories unveil health manifesto with five key pledges for NHS

November 2nd, 2009

cameron-8Judy Viitanen closely follows Conservative health policies - and keeps her fingers crossed that we will have a Tory Government after the Spring General Election!  So, Judy and the PRimage team were interested that in keynote speech this morning, David Cameron has stepped up his bid to make the Tories the party of the NHS by promising reforms to cut costs and extend “patient power”. He also pledged he would rename the Department of Health to ensure that it is committed to improving the health of the entire nation.

The Tory leader set out his vision for the health service, as the party published its five key priorities.  He’s said that a  Conservative Government would overhaul the controversial Choose and Book system to include new providers and allow GPs to refer patients to named consultants, it emerged today, as the Conservative party published its plans for the NHS.

These pledges are the Tories most detailed summary yet of what its policies will mean for the health service – and they have also reiterated their promise to renegotiate the GP contract and ‘propel forward’ GP commissioning.

In brief, the Conservatives promised to ramp up patients’ ‘freedom to choose’ as part of its first pledge, creating a ‘patient-led NHS’, and said it would ‘restructure’ Choose and Book to give patients greater choice, ‘for example over which consultant a patients wants to be referred to.’

But the five pledges – which also include measuring health outcomes, putting healthcare professionals in charge of delivering care, focusing Government action on improving public health and reforming long-term care – also draw together a series of radical proposals to shake-up primary care, which have been previously been only hinted at.

These include a firm commitment to renegotiate the GP contract, open up the primary care sector to ‘new providers’ and give real budgets and commissioning powers to GPs.

Cameron said: ‘The Conservatives understand that competition isn’t a dirty word – in fact, it is the key to better healthcare for everyone, To make this competition really mean something, commissioning by GPs won’t be stalled – it will be propelled forward. A good GP is more than a doctor – they are someone you trust to guide you through some of the most difficult decisions of your life. We will give GPs real control over their budgets, lettering them negotiate contracts with service providers so they get the best deal for their patients and allowing them to reinvest any savings they make.’

Other key pledges included slashing NHS bureaucracy by a third in four years – equivalent to £1.5bn savings – and introducing an autonomy and accountability bill to establish an independent NHS board.

PRimage comment on all-women shortlists

October 21st, 2009
As a former Conservative Councillor, who has been actively involved in local and national politics for over 25 years, Judy Viitanen has been following David Cameron’s U-turn on all-women shortlists with great interest. cameron-3She totally agrees with his comment that: ‘there are many very, very good women’ and that he wanted “to give them a chance to serve in Parliament”. However, PRimage is not surprised that the announcement has met with stark opposition and heated reactions from some in the Conservative Party. 3969854Former Tory Minister, Anne Widdecombe, who Judy rates highly, has described all-women shortlists as ‘an insult to women’, saying ‘it will do women no good at all.”PRimage recognise that cynics will say that this U-turn is a move to bump up statistics which currently show that only 19 of 192 Conservative MPs are women. But the reality, as Judy knows, is that it is not easy for women to infiltrate the often male dominated local Conservative groups. Parliament and the country needs more women MPs from all political parties! parliament-4What’s your view? Post a comment – PRimage would love to hear your thoughts on this.