qianshanwanshui blog
Social Issues « PRImage

Archive for the ‘Social Issues’ Category

HAPPY 2012! Love and best wishes from Judy Viitanen and PRimage

Saturday, December 31st, 2011

☆¸.•°*”˜˜”*°•.¸☆ ★ ☆¸.•☆☆¸.•°*”˜˜”*°•.¸☆

In 2012….I hope the kindness you’ve given to others returns many times to you.
May you have the hindsight to know where you’ve been,
The foresight to know where you’re going,
And the insight to know when you’re going too far.
May hope, love, and warmth be in your heart’s possessing,
And may the New Year bring you and yours many blessings.
Happy New Year!

Judy Viitanen

Facebook = First! PRimage ‘Like’

Friday, November 4th, 2011

PRimage believes this study reinforces just why every brand and business needs to have a compelling Facebook page ….

http://mashable.com/2011/11/04/facebook-most-popular-forrester/

Happy Habitat – It’s all about You, Your Home, Your Community!

Friday, November 4th, 2011

Looking to connect with your neighbours and get the local community buzz?  Want top tips to make your house a home and make the most of your life and home living? ….. Happy Habitat can help!  Check out our Facebook page and click ‘Like’ …. and then watch this space! Happy Habitat – You, Your Home, Your Community

https://www.facebook.com/pages/Happy-Habitat/237979676239561

PRimage photo-message!

Tuesday, October 11th, 2011

Judy Viitanen’s reaction: “So true!” ……

It’s good to talk! PRimage on women and mobile phones ….

Sunday, September 25th, 2011
Despite all the usual jokes and gender stereotypes of women talking on the phone all the time, when it comes to mobile cell phones men are more likely to place a call according to a new Pew Research study: Fascinating!
Seems that on average, male cell phone users place 13.8 calls perday, compared to only 10.8 for women.

INTERNET USAGE & SOCIAL NETWORKING ON THE UP! – PRIMAGE COMMENT

Wednesday, August 31st, 2011

There have been significant changes in the way people connect to the Internet in recent years – and PRimage always keeps apace with these trends, for our communications insights and for our client projects.  So, Judy Viitanen has been reviewing the new statistic released today in the National Statistics Opinions Survey on how British consumers/individuals access the Internet and why.  

It’s great news to know that19 million households in Great Britain now have an Internet connection! This represented 77 per cent of households, up from 73 per cent in 2010.  The data is fascinating – and very encouraging for everyone like PRimage who do work in the social media arena.  Judy and the PRimage team are especially interested in the insights that the data reveals as to extent to which young people communicate via social networking.

These stats are really valuable in that they give the most up-to-date picture yet of the growing role mobile is playing in the digital divide: 45 percent of the Internet-using population has taken to mobile devices to go online in the past year. And PRimage believe that the rise in usage among 16-24 year-olds is most impressive: 71 percent today are using mobile devices to go online, compared to 44 percent only a year ago. In the last 12 months, six million people accessed the Internet for the very first time on their mobile phones.

The figures also highlight how much smartphones and advanced feature phones, combined with low-cost data plans and WiFi, are transforming how the internet is consumed. It looks like the UK is standing out as one of the leaders in this sense.

PRimage also follows trends in the US in this area, and we have noted that although it’s not a 100%, like-for-like comparison, but as a point of reference, comScore has recently released data that showed that in the U.S. some 41 percent of consumers used the mobile web browsers on their handsets in the last three months.

Our PRimage comms work covers a lot of messaging and marketing on social media sites, so we were not surprised to see that social networking proved to be the most popular activity among 16 to 24 year old Internet users in 2011, with 91 per cent saying they took part in social networking on websites such as Facebook or Twitter.  

However, we were encouraged that this was not an activity limited to the younger age groups, with almost one fifth (18 per cent) of Internet users aged 65 and over – indicating that they participated in social networking. In our view there’s a lot of opportunity to max this! Overall, social networking was more popular among women, at 60 per cent, than men, at 54 per cent.

Men were more likely to participate in professional networking over sites such as LinkedIn in 2011, with 16 per cent of male Internet users having used this online facility compared to just 9 per cent of women. It was most popular among those aged 25 to 34, with 18 per cent using these sites.

Other key stats of interest include:

  • Using the Internet to sell goods or services, for example via auction sites such as eBay, saw large growth in 2011. Over 12 million people, at 31 per cent of Internet users, sold goods or services online, compared to 7.9 million (21 per cent) in 2010. Just under half of those aged 25 to 34 (45 per cent) used the Internet for this activity.

In 2011 almost half of Internet users connected to the Internet, using a mobile phone, while away from the home or office. There were 17.6 million mobile phone Internet users in 2011, representing 45 per cent of Internet users, compared to 8.5 million users (23 per cent) in 2009.

  • Just over one in five (21 per cent) Internet users made telephone or video calls online in 2011. This activity is one which is not dominated by a specific age group, with older age groups showing similar patterns of use to the younger age groups. Of those aged 65 and over, 17 per cent used this technology, compared to 22 per cent of those under 24.

Overall, the UK has some 37.7 million Internet users at the moment. That means that nearly 17 million of us have used our mobile phones to access the mobile internet.

  • Other “mobile” devices such as laptops and tablets are also making a big impact: 38 percent of people say they have used these kinds of devices to access the internet. That’s on top of mobile phone usage, by the way.
  • WiFi is big: usage of hotspots has doubled in the last year to 4.9 million users (13 percent of internet users).
  • People over the age of 65 are the least likely to use a mobile to access the internet—only eight percent of internet users in that age group have used mobile devices to do this. (A market opportunity?)
  • In terms of what it is that people are doing when they go online, it looks like social networking is a key driver of usage. Among adults, 57 percent say they have used social networks online, compared to 43 percent a year ago. Among that much-coveted demographic of 16-24 year-olds, the number is amazingly high: 91 percent. To compare to the comScore, in the U.S., around 30 of mobile phone users in the country used their devices to access social networks.

GB Household Internet Usage

Year Per cent  
2007 61  
2008 65  
2009 70  
2010 73  
2011 77  
Base: All GB households    
     
     
 Household Internet  
type, GB, 2007 and 2011  
Year Broadband Dial up
2007 84 16
2011 93 2
Base: All GB households    
     

The use of wireless (Wi-Fi) hotspots also increased markedly with 4.9 million people using hotspots at hotels, restaurants, airports etc., compared to 0.7 million people in 2007.

Real Estate Websites – US Top 10 Ranking

Tuesday, August 30th, 2011

The Experian Hitwise infographic data detailed below  is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category.

USA Usage of Social Network Sites – PRimage comment

Monday, August 29th, 2011

PRimage do a lot of communications work in the social media arena – so Judy Viitanen was very interested in the findings of a new survey by the Pew Research Center’s Internet and American Life Project on Social Network Sites usage – which indicates that 65 percent of adult Internet users in the United States use social networks.  That translates into 50 percent of the entire US adult population!

The rise is driven by all ethnic and age groups, but women stand out as the most avid users. However, the number of seniors (aged 65+) who access social networks recorded a strong increase over the past year; 33% of those aged 65 and older now use the sites, compared with 26% one year ago. Predictably, the sites are more popular among younger people

Social Network Sites – Usage by age groups

      18-29 year-olds = 83%

      30-49 year-olds = 70%

      51% of 50-64 year-olds = 51%

      65 and older = 33%

  • 83 percent of people surveyed in the 18-29 age bracket said they use social networking sites, compared to 51 percent of those in the 50-64 age bracket, and 70 percent in the 30-49 age bracket. 
  • The young are also twice as likely to use social sites every day.
  • Women aged 18-29 are “the power users” of social sites, with 89 percent of them using social networking sites and 69 percent using them every day.

PRimage was especially interested in the news that ‘online mum’ are a particularly active group of smartphone users. These mothers are sharing recommendations for products, saving pictures of children and family, and using social networking sites to keep in touch with friends and relatives. Judy believes this represents huge potential for advertising and marketing messages on Facebook and Twitter!

The Internet is still more commonly used every day for e-mail and search: 61 percent said they went online every day to check e-mail, 59 percent for search and 43 percent for social networking.

Asked for one word to describe their social networking experience, the most common descriptor from respondents was “good.”

  • Overall, positive responses far outweighed the negative and neutral words that were associated with social networking sites (more than half of the respondents used positive terms).
  • Users repeatedly described their experiences as “fun,” “great,” “interesting” and “convenient.” Less common were superlatives such as “astounding,” “necessity,” and “empowering.”
  • One in five respondents sounded less upbeat: they used words like “boring,” “time-consuming” and “overrated” to describe their experience.
  • Looking at usage on a typical day, 43% of online adults use social networking, up from 38% a year ago. Out of all the “daily” online activities that we ask about, only email (which 61% of internet users access on a typical day) and search engines (which 59% use on a typical day) are used more frequently than social networking tools.
  • The frequency of social networking site usage among young adult internet users was stable over the last year – 61% of online Americans in that age cohort now use social network sites on a typical day, compared with 60% one year ago. However, among the Boomer-aged segment of internet users ages 50-64, social network sites usage on a typical day grew a significant 60% (from 20% to 32%). 

The benefits of a daily siesta – PRimage view

Sunday, July 24th, 2011

A 2007 study of more than 23,000 Greek adults may have revealed a surprising key to their legendary vigor—the siesta. Compared with those who power through the day, adults who nap for a minimum of 30 minutes at least three times a week have a 37 percent lower risk of dying from heart disease.

Having lived in Greece, Judy Viitanen is a big fan of the benefits of a daily siesta, or power nap – especially in the hot weather. She finds that a daily ‘cat nap’ really helps recharge her energy levels – and helps her pace herself when she’s going to have a late night, or burning the midnight oil on work projects.  

Health Bill – PRimage comment

Thursday, July 21st, 2011

PRimage has heard that on the day that the British Medical Association votes to launch a public campaign which calls for the withdrawal of the Government’s controversial Health Bill, a survey of 500 GPs shows 85% said they had not been reassured by the government’s response to the listening exercise, with a further 62% saying their support for the reforms has not been altered by the changes to the Health Bill.

We were interested to see that many of the GPs concerns centered on the areas that as a healthcare lobbyist, Judy Viitanen believes are the very real and inherent issues around the Bill – such as increased bureaucracy in the NHS, the impact on patient care and the cost of the re-organisation.  What are your views?  We’d love to hear them.