Google’s revenues are still growing nicely:
Google’s total paid click growth and its cost-per-click are rapidly diverging:
Is this a case of ‘Piling it high and selling it cheap’? ….
Is this a case of ‘Piling it high and selling it cheap’? ….
Tags: advertising, Google, mobile
Posted in Advertising, Business, Buzz, By the way, Digital marketing, Financial, Google, IT, Internet, Judy Viitanen, Marketing, Media, Mobile, Technology, Telecommunications | No Comments »
Tags: Cell phones, mobile, Mobile phones, World Bank
Posted in Business, Buzz, By the way, Communications, Consumers, IT, Internet, Leisure Market, Lifestyles, Market Research, Marketing, Mobile, Mobile Apps, PRimage, Smartphones, Social Issues, Telecommunications | No Comments »
PRimage is fascinated to hear the latest announcements: Apple is certainly bringing a lot of new features to the table!
The new iteration of iOS will have over 200 new features, and a few of them are outlined below. iOS 6 will be coming to iPhone models from the 3GS and later, the 4th generation iPod Touch, and the 2nd and 3rd iPads generations. They have announced a new notification center with not only Twitter integration, but Facebook is coming along for the ride this time. You can now like everything from photos to apps in the App Store, and you can post things to Facebook in the same way that you could with Twitter in iOS 5.
They have also updated Siri to be able to do even more things and provide even more information. Siri can now launch apps, and Apple showed off a lot of new questions that Siri can answer such as sports statistics and turn-by-turn navigation right from Siri itself. Apple has also added a new app called Passbook that virtually transforms your iPhone into a gift card and event ticket wallet. You can now receive notifications of when you are near a store at which you have money to spend or when a boarding pass at an airport gets updated. Apple even released a template for third-party developers to implement their own services into Passbook. They have added a “Do Not Disturb” function to iPhone as well that allows you to shut off notifications and specify exactly what comes through and when. You can set a VIP list for email so you receive specific notifications from senders right to the lock screen. Facetime also be available over a cellular connection, which will revolutionize how much people use the service when they are out and about.
Apple has also kicked Google out their maps equation by launching their own maps complete with turn-by-turn navigation. This maps service will be crowd-sourced, and with the huge number of iOS users out there, this could definitely take the place of Google Maps without a problem. 3D maps are also available and looks extremely fluid and well-designed.
Apple’s system-wide integration of Facebook = Users can login to their Facebook account in iOS 6 and have instant access to Facebook in apps, the web browser and Siri. Developers can also easily add access within their apps. Facebook contacts will get integrated in iOS 6, and events and birthdays can also sync with the calendar.
iOS 6 will be compatible with iPhone 3GS, 4 and 4S models, the fourth-generation iPod touch, the iPad 2 and of course the new iPad. That said, not every feature will be available on every device.
Developers will have access to the first beta on iOS 6 now. Customers can expect to see iOS 6 on their devices in the Autumn. It will support the iPhone 3GS and later, the second and third generation iPads and the fourth generation iPod touch.
The newest line of MacBooks will feature a faster processor, USB 3, and high-definition FaceTime cameras. With the retina display, Apple CEO Tim Cook says the Next Generation MacBook will be “the most beautiful computer we’ve ever made.”
The new MacBook Air will enjoy a major power upgrade with a third-generation Core processor with Intel turbo boosting, up to 3.2GHz. The computers will also sport up to 8GB of RAM and 512GB of flash storage. “The Next Generation MacBook Pro” will overhaul the existing computer; the retina display and 15.4-inch 2880 x 1800 screen makes it the world’s highest-resolution notebook display. The Next Generation is about as thin as a MacBook Air, and is the lightest MacBook Pro in Apple history.
The updated Apple version of Maps will be available in the release of iOS 6.
The new maps bring turn-by-turn directions to iOS, as well as fun features like Siri integration and 3D Flyover, which let you experience places in highly detailed 3D.
Turn-by-Turn Directions: The Apple version of maps brings turn-by-turn navigation to the iPhone, accompanied by a traffic view, and anonymous real-time crowdsourced incident reports for traffic problems you encounter along the way.
Siri Integration: Maps are also integrated in with Siri, allowing you to ask Siri to do things like find your nearest gas station or how long it will take for you to reach your destination.
3D Flyover: A Flyover feature also lets you see the scene in 3D, much like the 3D Maps Google announced last week. Images are rendered in real time, and are exceptionally detailed 3D. You can choose to check out a destination you’re driving to using the mapping application, or even just check out somewhere you’d like to travel.
Over the past three years, Apple has acquired three mapping companies: Placebase, Poly9, and C3 Technologies, the latter two focused specifically on 3D mapping making releasing its own mapping solution an obvious next step.
New Phone APP Enhancements
In the phone app, Apple has added a new mode that will make it easy for users to remind themselves to call or text-back later, if they can’t take a call right now. There is also a “Do Not Disturb” mode. Messages will still come to your phone, but the screen won’t light up or make any noise. There are also new ways to group contacts and control how their calls are handled.
Way to go Apple!
Tags: Apple, Apple Developers Conference, Business, Facebook, Google, Judy Viitanen, mobile apps, Mobile phones, Smartphones, Social media, Social networking
Posted in Apple, Blogging, Buzz, By the way, Communications, Consumers, Facebook, IT, Internet, Mobile, Mobile Apps, Smartphones, Social Media, Social Media Marketing, Social Networks, Technology, USA | 7 Comments »
As keen observers of mobile trends, PRimage has noted some interesting new data which points to the important role that both iOS and Facebook are playing in the app marketplace.
PRimage managing director, Judy Viitanen, believes that from this data it is clear that iOS should be the lead platform for developers; and that while developers can’t ignore Android, it should be their second platform. She is part of a startup app development company in the US, and is a firm believer that developers should also integrate Facebook’s Open Graph to have access to its single sign-on feature and get a bump in free, organic traffic from Facebook.
Watch this space for more comments, as the Apple Worldwide Developer Conference starts today in San Francisco, Google’s I/O conference kicks off on June 27, also in San Francisco.
Tags: advertising, Android, Apple, Apple Worldwide Developer Conference, Business, Draw Something, Facebook, Facebook App Center, Facebook App Centre, Facebook Open Graph, Google, Google I/O Conference, Internet, iOS, iPad, Judy Viitanen, Kindle Fire, Marketing, mobile apps, Mobile phones, Pinterest, Samsung Galaxy S II, Samsung Galaxy Tab, San Francisco, Smartphones, Social media, social media marketing, Social networking, Social Networking Sites, USA
Posted in Advertising, Blogging, Business, Buzz, By the way, Communications, Consumers, Facebook, IT, Internet, Judy Viitanen, Lifestyles, Market Research, Marketing, Mobile, Mobile Apps, PRimage, PRimage press releases, Pininterest, Social Media, Social Media Marketing, Social Networks, Startups, Technology, Telecommunications, USA | 1 Comment »
As a social media strategist, Judy Viitanen is a keen advocate of Facebook and its ‘Platform Power’! With 800+ million users worldwide and 4 billion items shared every day, Facebook is the undisputed titan of the social network sites.
Rumours suggest its highly-anticipated flotation is expected to happen on May 17. Judy Viitanen and the PRimage team will watch with interest … We wonder if it will prove to be an investors dream. Is the $100bn valuation likely? Facebook’s estimated revenues last year were $4.3bn – with $3.8bn coming from advertising and $470 from Facebook Credits.
Watch this space ……
Tags: advertising, brands, Business, Facebook, Facebook Credits, Facebook IPO, Facebook Revenues, Facebook Valuation, Financial, Internet, Investors, IPO, Judy Viitanen, Marketing, PRimage, Social media, social media marketing, Social networking, Social Networking Sites, success, USA
Posted in Advertising, Angel Investors, Blogging, Business, Buzz, By the way, Communications, Consumers, Daily Deal Sites, Digital marketing, Facebook, Financial, IT, Internet, Investment Opportunities, Judy Viitanen, Marketing, Media, Mobile Apps, Online PR, PR, PRimage, PRimage press releases, Social Media, Social Media Marketing, Social Networks, USA, Venture Capital | No Comments »
Mid-week news snippets that have caught our attention ….
The long-awaited Facebook IPO could go live as early as May 16, according to reports on CNBC’s “Fast Money Halftime Report” that Facebook will launch a road show to back its IPO either May 7 or 14, and the company’s “plan A” is to begin trading either May 16 or 17, a Wednesday and Thursday, with “plan B” moving that date back to pricing the stock Thursday, May 24, and beginning trading the following day. According to CNBC, Facebook is committed to going public before Memorial Day, Monday, May 2.
· Spotify launches web buttons
Embeddable “play buttons” are being offered to bloggers and others by Spotify to help sign up new subscribers.
Increased penetration of smartphones and tablets has been a bright spot for news organizations facing readership declines. Research shows that US consumers are reading news across platforms, but also suggests that they’re not yet being driven to news sites specifically by social media.
US consumers in their prime parenting and business career years make up the greatest percentage of online video viewers. Not surprisingly, they are also the most desired target audience among US online video advertisers—but they are not the consumers most likely to view ads in full.
Tags: advertising, Business, Facebook, Internet, Judy Viitanen, lifestyles, Market Research, Marketing, Online video advertising, PRimage, Social media, social media marketing, Spotify, USA
Posted in Advertising, Blogging, Business, Buzz, Communications, Consumers, Digital marketing, Facebook, Internet, Leisure Market, Lifestyles, Market Research, Marketing, Mobile Apps, Social Media | No Comments »
In her work as a PR consultant and social media strategist, that’s the advice that PRimage managing director, Judy Viitanen, gives to clients and associates.
Social media allows companies to interact directly with customers – and create buzz!
Tags: advertising, Brand, brands, Business, Buzz, customers, Facebook, Google, Internet, Judy Viitanen, lifestyles, Marketing, PR, PRimage, Reputation, Social media, social media marketing, Social networking, Social Networking Sites, success, Twitter
Posted in Advertising, Blogging, Business, Buzz, By the way, Communications, Consumers, Digital marketing, Facebook, Internet, Judy Viitanen, Lifestyles, Local Communities, Management, Market Research, Marketing, Mobile Apps, Networking, News Bytes, Online PR, PR, PRimage, PRimage press releases, Public Relations, Small Businesses, Social Media, Twitter | No Comments »
New forecasts suggest that 1 out of every 5 people in the world will logon to a social network at least once a month. Those 1.43bn social network users represent an increase of 19.2% over last year. Think that’s something? By 2014, the forecast is that it will be 1 in 4. America is way out in front, but since almost everyone in America already has a Facebook account, other countries have a chance of catching up.
Check out India with nearly 50% of the US number. And Brazil with their 45.4 million Facebook users.
Tags: Brazil, Facebook, India, Social, Social media, Social networking, Social Networking Sites, social networks, USA
Posted in Advertising, Blogging, Business, Buzz, By the way, Communications, Consumers, Facebook, Google+, IT, Internet, Lifestyles, Local Communities, Market Research, Marketing, Media, News Bytes, PRimage press releases, Social Issues, Social Media, Twitter | No Comments »