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HAPPY 2012! Love and best wishes from Judy Viitanen and PRimage

Saturday, December 31st, 2011

☆¸.•°*”˜˜”*°•.¸☆ ★ ☆¸.•☆☆¸.•°*”˜˜”*°•.¸☆

In 2012….I hope the kindness you’ve given to others returns many times to you.
May you have the hindsight to know where you’ve been,
The foresight to know where you’re going,
And the insight to know when you’re going too far.
May hope, love, and warmth be in your heart’s possessing,
And may the New Year bring you and yours many blessings.
Happy New Year!

Judy Viitanen

PRimage VIP Events: The 5 ‘musts’ for successful event planning

Thursday, January 13th, 2011

Our years of experience in organising successful and impactful client events has made PRimage pretty sassy in understanding what’s needed for successful pre and post planning.

Before planning your event or meeting, Judy Viitanen and the team advise that you focus on these 5 core points:

1.    Why are we meeting;
2.    What do we want to accomplish;
3.    Who’s coming;
4.    Where are we going;
5.    When will we meet?

Knowing the answers to these questions will help you get off to a good start!

More Tips:

Always ensure a thorough venue site visit before you book. Be sure to inspect the function rooms and amenities.  See if you can meet key staff while you’re there, including the sales manager or Meeting Director.

Become familiar your chosen venue’s facilities and the capabilities of its staff. And choose a venue partner you can trust to guide your decisions accordingly.

Be clear whether spouses and children are welcome at your meeting or event. If they are invited to join in the occasion, be sure to have activities for them and extra rooms lined up.

One week before your event, confirm your meeting schedule, number of attendees, room set-up, AV needs, meal and reception schedules, travel logistics and overnight accommodation requirements.

Don’t underestimate the importance of attractive and informative event and meeting literature and marketing collateral. Clearly organized, well-designed folders, programmes, binders, directional signs and ID badges reinforce the importance of the meeting.

Take a break

It’s also crucial to keep attendees’ attention at meetings. We have discovered the useful tip of developing themes for meeting breaks. A morning break, for instance, could be a health break, with healthy snacks and a stretching session led by a professional.  In our experience, meetings and seminar should not go longer than 2 hours without a break, or attendees will get restless, or worse still bored!

Location, location – and timing is everything!

This is crucial. Consider a few key points when choosing your event location: geography, accessibility for attendees, budget, amenities, facilities and nearby attractions. After all, you want attendees to enjoy themselves at your meeting, and travel with relative ease.

Logistics and robust schedules are vital. Determine the arrival time for most of your guests so you, as event co-ordinator and the venue staff are properly prepared. If you’re inviting speakers to your meeting, ask them if they have a preference for room set-up. Some may prefer theatre seating; some may like roundtable. It depends on what they have to say and how they like to say it.

PRimage VIP Events ensure your events exceed expectations

Contact us today for more information: 01727874137 Or 07717691845

email: judy@primage.org


Friday, July 9th, 2010

sun-3Day Lewis Pharmacy Group – the UK’s largest independent pharmacy multiple – is urging people to keep hydrated, following official weather forecasts of high temperatures and a possible heat wave alert – which could pose health risks. Daytime temperatures could reach 29-30 degrees C, with a night-time minimum of 15-18 degrees C.

While most people enjoy a hot summer, it is important suitable precautions are taken. The heat is especially dangerous for the very young, older people or those with serious illnesses. In particular, it can make heart and respiratory problems worse. In extreme cases, excess heat can lead to heat stroke, which can be fatal.

Peter Glover, Day Lewis Superintendant Pharmacist, comments: “Heat exhaustion can happen to anyone in hot weather and if it isn’t treated it can lead to heatstroke, which can be dangerous and even fatal. To help prevent heat related illnesses during a heat wave, it’s best to stay in the shade wherever possible, and cool yourself down and stay hydrated by having plenty of water to hand, but avoiding caffeine and alcohol.”

Remember that if you must go out into the sun, to wear sun protection and comfortable clothing. It is important we follow the health guidelines, and look after both ourselves and the more vulnerable members of our community to ensure a safe and happy season for everyone.

Top tips for coping during a heat wave include:

· Keep plenty of water to hand and stay in the shade where possible.

· Check up on friends, relatives and neighbours who may be less able to look after themselves.

· Shut and shade windows when it is hotter outside and open them for ventilation when it is cooler outside.

· People with serious health problems (for example heart conditions), should avoid going out in the heat, especially between 11am and 3pm.

· Drink cold drinks like water or fruit juice regularly and avoid tea, coffee and alcohol.

· Stay tuned to the weather forecast and plan ahead with supplies – think of elderly neighbours who may need help with supplies.

· Identify the coolest room in the house to use as a room to cool down or sleep in.

The symptoms of heat exhaustion include headaches, dizziness, nausea and vomiting, muscle weakness or cramps, pale skin, and a high temperature. If you find yourself suffering from these, you should move somewhere cool and drink plenty of water or fruit juice. If you can, take a lukewarm shower, or sponge yourself down with cold water.

Contact your Day Lewis pharmacist, your doctor, or NHS Direct if you are worried about your health during a heat wave, especially if you are taking medication, if you feel unwell or have any unusual symptoms.

Day Lewis Pharmacies – Caring for our local communities


Judy Viitanen on Twitter@JVPRimage

Friday, March 19th, 2010


Ah Britain …… But at least the sun is still shining!

Monday, September 28th, 2009
This weekend Judy received an email from a friend and business colleague from ‘across the pond’ with an interesting opinion piece article attached, written by Theodore Dalrymple (aka Anthony Daniels). Entitled, ‘ The British Disease’ …… The press cutting was a critique and personal commentary of the current state of play in today’s Britain – with observations about the economy, education, our nation’s lack of attention to service, plus some scathing views on Gordon Brown and David Cameron.
PRimage found it an interesting article (in part) …… we totally agree with the comments on Brown and the state of the British economy … BUT …. we totally disagree with Mr Daniels’ views on David Cameron, whom we rate highly! Cameron and the Tories are way ahead of Brown and Labour in the opinion polls …. A ComRes poll in today’s Independent newspaper puts Labour support on 23 per cent, level-pegging with the Liberal Democrats, while the Conservatives are on 38 per cent. So, unless something goes drastically amiss in the coming months, he looks set to win the next General Election (thank God!).
Judy has read other articles penned from Mr Daniels ….. He positions himself as a ‘caring conservative’ (which is much in line with Judy’s political stance). But we are disappointed by his disparaging comments about the public relations industry in this article; and our professional integrity prompts us to take issue!

Suffice to say that as a PR practitioner of many years standing and achievement, Judy gets very weary with some of the misconceptions, ‘labels’ and myths about public relations …. which include: ‘fluffy, insubstantial hype’, ‘the work of spin doctors’, or ‘a sneaky way to hide things’. Certainly, by its very nature, PR can never be as transparent as advertising or direct marketing, and perhaps this is the essence of its perception problem.

Mr Daniels views are yet another unfair reflection of what PR does. His comment on Cameron’s pre-political career in PR and observation that public relations is ‘hardly a school for intellectual and moral probity’ is both damaging and totally unjustified!

For the benefit of ill-informed individuals (Mr Daniels, take note) …. PR is about informing, influencing, improving, and initiating, with the resulting outcome being a desired, legitimate change in behaviour. Maybe some overlapping synergy with politics?

Anyway, here’s the article in full ….. post a blog comment and let Judy and the PRimage team know what you think …..





Higher risk of other cancers for skin-cancer sufferers

Wednesday, August 27th, 2008

We were interested to read this morning that US researchers have shown a significant link between having non-melanoma skin cancer and the chance of developing other types of cancers in the body over one’s lifetime. Yet again, PRimage take the opportunity to highlight the risk of skin cancer from excessive sunbathing: so do remember, when you’re in the sun, it’s important to use high protection sunscreen!

Play safe in the sun! – Sun sense advice from Day Lewis Pharmacy

Tuesday, August 5th, 2008

School’s out for summer and as many families will now be off on holiday, thinking about heading to the beach or letting their children play outside in the sunshine, Primage client, Day Lewis Pharmacy Group wants to raise awareness of safe sun care – and this summer all their 165 pharmacy branches will be offering customers some important and helpful hints to ensure families ‘play safe in the sun’.

Peter Glover, Day Lewis Superintendant Pharmacist tells Judy Viitanen: “Many people may think they know all about avoiding the dangers of the sun, but new statistics suggest that may not always be the case. A report from the European Journal of Cancer reveals that the UK has the highest skin cancer rates for children aged up to 14 and teenagers aged 15 to 19. Sunburn as a child can double the chances of cancer in later life – so kids need to be protected with sunscreen, clothing and shade when spending time outdoors on sunny days. So, SLIP on a shirt – SLAP on a hat and SLOP on some sunscreen .”

Day Lewis is concerned there are still too many people ignoring advice and taking unnecessary risks by not adequately protecting their own and their families’ skin and underestimating the potential harm of overexposure. Research by the British Skin Foundation shows that 37% of parents buy sunscreens with lower than the recommended SPF30 for their children, and they think that by applying sunscreen once, their child is safe. But it is crucial that it is reapplied frequently.

As the UK’s largest independent pharmacy multiple, all Day Lewis pharmacists are geared up to offering expert advice and answering questions on safe sun care – and will be advising parents that when choosing a sunscreen this summer it’s essential to use a high factor product, with an SPF 30 or more, with good UVA + UVB protection. UVA rays penetrate beneath the skin & cause deeper damage and the UVB rays are the ones that burn.

Captiva Island – PRimage highly recommend this captivating holiday island in Florida

Friday, July 11th, 2008

“When will the summer start?” has got to be the most recently asked question at the moment …. Being July, it’s not unreasonable to expect a bit of sun is it?! Judy and Peter Viitanen are in France at the moment … and yes, it’s raining here too!

So if you’re looking for a perfect and relaxing holiday venue this Summer to escape the rain in the UK, Judy suggests checking out Captiva or Sanibel Islands in South West Florida. We spent a wonderfully memorable vacation there recently, staying at the delightful ‘Tween Waters Inn’. Check it out on: www.tween-waters.com …. you’ll love what it has to offer! It’s great for romantic couples and families alike. In fact we had such a great time, we’re planning a return trip this Autumn.

Positive PR & Co-ordinated Communications from PRimage

Friday, June 6th, 2008

Are you looking for reliable, experienced and highly strategic PR support? Do you want a PR agency that has a strong reputation for client service and delivery of intelligent, effective PR and media relations – on time, on message and on budget?

If so, Judy Viitanen and the team at PRimage could provide the answer.

We are a full service Public Relations consultancy. Although we work in a variety of business arenas, we specialise in PR, media relations, public affairs and co-ordinated communications for the healthcare sector, with a strong emphasis on Pharmacy and the Pharmaceutical (Rx and OTC) industry – generating positive media exposure for our clients.

Judy Viitanen and the PRimage team are professionals who truly understand the PR business and healthcare communications in depth. Closely co-ordinated teamwork and regular brainstorming sessions on your business ensure we formulate and present you with the most creative proposals. At PRimage we integrate fully as an extension of your own team where our experience becomes shared.

You can be confident that our PR strategy and approach to your company’s media relations will be consistent and persistent; proactive as well as reactive: because we understand that positive editorial is a powerful promoter for your credibility, image and reputation.

And you can be sure that however small or large the PR project, we bring the same commitment to our implementation and delivery. At PRimage the partners do the work – we don’t just win the business!

Holidaymakers spend, spend, spend! PRimage view

Monday, June 2nd, 2008

PRimage reads that despite the credit crunch and economic gloom abounding at the moment, with many families hard hit by soaring fuel, food and energy bills, new research from American Express shows that Britons heading overseas this summer plan to spend heavily.

But Judy Viitanen thinks that perhaps it’s understandable that most of us see our holiday as an ‘escapist time’ to leave credit crunch and recession fears behind us. What’s your view?