qianshanwanshui blog
Leisure Market « PRImage

Archive for the ‘Leisure Market’ Category

Budget 2014

Wednesday, March 19th, 2014

So … Growth is up, house prices are up and it’s a golden age for pensioners and bingo players!! PRimage take on the Budget Buzz …

NEW Focus Group Service from Bizziebaby

Monday, August 5th, 2013

Bizziebaby, the online review website for all the family – www.bizziebaby.co.uk – have developed a bespoke focus group service for companies wishing to use qualitative research to probe parents’ views and opinions on their products.  Bizziebaby provides the expertise; the database and the ability to supply you with incisive insights to tap into the minds of the general public, find out what they feel, what they want, and what they need. 

Our new focus group service will include developing the group discussion questions, recruiting respondents from our dedicated reviewers, conducting the focus group and analyzing and reporting your results. It offers you the chance to research any aspect of your business, formulate ideas for the future and use this feedback for the marketing direction of your brands.

Our video team have over 20 years’ experience within the industry and are skilled in all aspects of video production and editing.  Our experienced focus group Moderator is Judy Viitanen – a seasoned PR and Marketing professional who has over 30 years’ proven track record in marcomms in the UK and USA.

Judy Viitanen comments: “I am delighted to be working with the Bizziebaby team on their exciting new service, which will offer their existing and new clients a personal, friendly and tailored approach to maximising the benefits of qualitative research.  In collaboration with our clients, we will ensure the aim of the focus group aligns with your strategic marketing, and we will then analyse and make sense of what respondents say in a way that is both actionable and meaningful. In my experience, focus groups are one of the most cost-effective ways to provide an insight into the public’s mind on how they perceive a product or service”.  

To find out more, discuss your requirements and to book a focus group programme please call Becky Taylor on 0845 2930998.

-ends-

About Bizziebaby:  Bizziebaby was established in 2008 and has evolved to become the only website totally dedicated to featuring reviews for products applicable to ‘All the Family’.  Over the years Bizziebaby has established a very extensive, unique database of parents throughout the United Kingdom. 

The Bizziebaby database: Is updated daily which gives us the unique ability to supply any client with a very specific focus group set of respondents; Features information on the Parents – Age of mother and father, age of children, gender, location within the UK, allergies food/skin, if a parent is breastfeeding etc.  This enables us to exclusively tailor a Focus Group research programme to each individual client’s needs; presently incorporates 6,500 registered members living in the United Kingdom and the Chanel Islands.  

For these reasons – and more – Bizziebaby can offer one of the most exclusive Focus Group Research programmes available!

PRimage VIP Events: We transform ordinary meetings into extraordinary events!

Thursday, January 10th, 2013

January is a good time to start looking at the business year ahead and the corporate and social events calendar for your company.  Despite the impact of the economic downturn, there will always be sales conferences, seminars, workshops, training days, product launches and presentations and corporate dinners and conferences that a successful company has to schedule, organise and attend.

Judy Viitanen and PRimage VIP Events have a strong track record in event management and venue sourcing – our flexible approach provides dynamic, creative and cost effective solutions for all your event requirements.

As we know all too well, the planning process is one of the most important aspects in successful Event Management: the more robust the plan, the smoother the journey to success. And the earlier you start your event planning the better! Never underestimate how long the process can actually take.

PRimage VIP Events are happy to help you plan and organise your 2013 company event – whether it’s a sales seminar for 30 executives or a corporate gala dinner for 300 VIP guests, our team of talented event professionals will ensure a flawless and cost-effective experience.  To find out more and how we can help you stage a memorable event, please contact Judy on: 07717691845 or email judy@primage.org.

We look forward to hearing from you. Happy New Year!

Some interesting stats on mobile phone usage

Tuesday, July 17th, 2012

Over half of all cell phone owners use their phones while watching television:

This comes from a new study from the Pew Center for Internet and American Life Project. Cell phone owners use their phones to keep themselves occupied during commercial breaks, talk to other people watching the same show, verify whether what they hear on TV is true or not, and to log on to sites to see what other people are saying about a show. Judy Viitanen wasn’t surprised to read that younger users are more likely to be “connected viewers.” About 81 percent of cell phone owners surveyed between the ages of 18 and 24 say that they fit into this category.

Worldwide Mobile subscriptions = over 6 billion

And PRimage has also checked out a  new study from the World Bank which has found that around three-quarters of the Planet’s population now has mobile phone access. The number of mobile subscriptions across the world — both pre- and post-paid — has grown from less than 1 billion in 2000 to over 6 billion, the study said. And, with so many people buying up multiple subscriptions, the study said, the number of mobile subscriptions is expected to quickly pass the human population!

PRimage View On Work & Life ….

Wednesday, June 20th, 2012

This is Judy Viitanen’s ethos …. At PRimage we always do our best to work hard and be nice to people! :)

Insights Into US Social Media – PRimage comment

Thursday, June 7th, 2012

As avid followers of the quirks and trends in the social media arena, PRimage found this recent information fascinating!

Judy Viitanen hopes you  find these  stats from Edison Research interesting … they show social media in the US is still evolving in ways you might find surprising.

1. Twitter users are 33% more likely to be Democrats

An interesting finding: 40% of Twitter users are Democrats, compared to 30% of the U.S. population overall. The percentage of Republications and Independents on Twitter mirrors the U.S. average almost precisely.

2. The “Check-in” is the phenomenon that never happened

74% of Americans are unfamiliar with the concept of checking in to a location via mobile device, and only 3% have ever checked in. Even more damning, is that 4% had checked in when surveyed in 2011. This is a 25% decrease in check in behaviors in a single year. It’s not going to rebound, which is why Foursquare’s play is to be the new Yelp.

3. Only 33% of Americans have ever followed a brand in social media

From 2010 to 2012 the percentage of Americans following any brand on a social network has gone from 16% to 33%. This is a sharp increase, but looked at from the opposite perspective, it’s shocking to me that 2/3 of Americans using social networks have never followed a brand. Companies still have substantial room for growth in connecting with customers and fans on social networks.

4. 56% of Americans have a profile on a social networking site

This is up from 52% just last year, and 48% in 2010. How high can this climb? Certainly, there are sizable chunks of the populace that will never join a social networking site, but it’s amazing to consider that significantly more Americans (12 years old and up) have a social networking profile than do not.


5. 55% of Americans 45-54 have a profile on a social networking site

It’s not just for kids any more. The biggest growth of any age cohort from 2011 to 2012 was 45-54 year olds, who now exhibit participation matching the U.S. average. The only group that is below average are 55+ Americans, and even 3 out of 10 of them are in the social networking game.

6. 22% of Americans use social networking sites several times per day

It really is a “Social Habit”. In the past year, 12 million more Americans are using social networking many times daily. How many other things do we do several times per day? It’s not a long list.

7. Huge uptick in Facebook’s influence on purchase

Last year, 68% of Americans using social networks said that none of those networks had an influence on their buying decisions. This year, just 36% said that there was no influence. Now, 47% say Facebook has the greatest impact on purchase behavior(compared to just 24% in 2011). Incidentally, Twitter ranks below “other” at 5%. If you want to drive purchase behaviors within social networks, Facebook is the one and only game to play, statistically speaking.

8. Facebook via mobile continues to be a major factor

54% of Facebook members have used the social network via a phone, and 33% use a phone as their primary way to access Facebook. This despite the fact that the Facebook mobile experience and mobile apps are mediocre, at best. Here’s hoping the Instagram guys can jump start it. If so, watch for these numbers to soar.

9. Facebook is the most addicting of the social networks

23% of Facebook’s users check their account five or more times EVERY DAY. The mean number of daily look-ins by Facebook users is 4. Are we really so interesting that we have to keep up with our friends’ inanities every 90 minutes? Evidently, yes.

10. Twitter will have an easier time making changes to its core service that Facebook does.

53% of Twitter users have been a member for less than a year, compared to just 19% for Facebook. This means that Twitter’s user base doesn’t have long-term, deep seated expectations for what Twitter is or should be. It will be interesting to see if Twitter doubles down on this advantage, and continues to hang ornaments on the functionality Christmas tree.

11. 76% of Twitter users now post status updates

This is one of the biggest behavioral changes of the past two years. In 2010, the Social Habit research found that just 47% of Twitter users actually sent tweets, with more than half the user base in listen-only mode. The overwhelming majority of new Twitter users are active tweeters, driving the overall average to 76%.

SOCIAL MEDIA NEWS BYTES – PRimage share

Wednesday, April 11th, 2012

Mid-week news snippets that have caught our attention ….

  • Facebook IPO May 16?

The long-awaited Facebook IPO could go live as early as May 16, according to reports on CNBC’s “Fast Money Halftime Report” that Facebook will launch a road show to back its IPO either May 7 or 14, and the company’s “plan A” is to begin trading either May 16 or 17, a Wednesday and Thursday, with “plan B” moving that date back to pricing the stock Thursday, May 24, and beginning trading the following day. According to CNBC, Facebook is committed to going public before Memorial Day, Monday, May 2.

·         Spotify launches web buttons

Embeddable “play buttons” are being offered to bloggers and others by Spotify to help sign up new subscribers.

  • Smart devices attract new readers

Increased penetration of smartphones and tablets has been a bright spot for news organizations facing readership declines. Research shows that US consumers are reading news across platforms, but also suggests that they’re not yet being driven to news sites specifically by social media.

  • Adult females prime audience for American Online Video advertisers

US consumers in their prime parenting and business career years make up the greatest percentage of online video viewers. Not surprisingly, they are also the most desired target audience among US online video advertisers—but they are not the consumers most likely to view ads in full.

Playtex Tonique Contour Bra – Perfect for curvy ladies says PRimage!

Monday, April 9th, 2012

PRimage love the newly launched Tonique Contour bra from Playtex: it has all the comfort of a wireless bra, yet with the uplift of a push-up bra – and makes your décolletage delicious!  The secret lies in the Tonique Contour’s ‘Flexi-Support’ panel — a discreet curve of plastic which sits under the breast to give support and enhance shape. For many curvy women the comfortable moulded shape will be a real winner! That’s the verdict from Judy Viitanen – she has modelled the new-style bra and says: ‘It is definitely the best fitting and supportive bra I have ever worn. It boosts my curves and gives me a super silhouette – and it’s so comfortable. I absolutely love it!

http://www.womanandhome.com/fashion-advice/531090/this-bra-makes-us-feel-younger

PRimage like Pew Research: Why most Facebook users get more than they give

Monday, February 6th, 2012

Judy Viitanen has been checking out a fascinating new study about Facebook, from Pew Research. The study is very interesting as for the first time it combines server logs of Facebook activity with survey data to explore the structure of Facebook friendship networks and measures of social well-being. It shows that many users receive more from their Facebook friends than they give, whether the measurement is the number of friend requests received, the use of the “like” button, the number of messages sent or tagging people in photos.

It appears that the main factor driving this phenomenon is that there is a segment of “power users” who specialize in different Facebook activities and contribute much more than the typical user does.

Millennials Look to Digital Word-of-Mouth to Drive Purchase Process – PRimage comment

Monday, February 6th, 2012

Judy Viitanen and PRimage find this new report very interesting. It seems that younger consumers more likely to share purchase experiences with the masses. If this study is accurate, businesses may need to adjust their marketing strategy for millennials.

In a few short years, millennials—consumers currently ages 18 to 34—will account for a sizeable portion of US purchase decision-makers. Yet Bazaarvoice found these digital natives are already using and creating online content to recommend or dissuade friends, family and anonymous site-visitors from a brand, product or service.

Compared to their older counterparts, baby boomers, millennial internet users showed a greater reliance on anonymous recommendations and reviews when making purchase decisions. Bazaarvoice found 66% of boomers ages 47 to 65 turned to known parties for information and recommendations to influence their purchase decisions over user-generated content. Millennials, on the other hand, were almost equal in their reliance on friends and family (49%) vs. anonymous user-generated content from company websites (51%) to influence their buying decisions.

Bazaarvoice defined user-generated content as any on-site content created by internet users. This included reviews, comments, stories and questions. Like with traditional word-of-mouth, internet users seek out these insights to compare products, services and even brands.

The study also found millennials more likely to share their own purchasing experiences—both positive and negative—with the masses. Aside from company websites, forty-two percent of millennial internet users said they preferred to post comments on social networking sites about positive product, brand or service experiences in order to share their experience, compared to just 17% of baby boomers. And slightly more millennials (25%) preferred to share positive information on third-party sites such as CNET and Consumer Reports than did boomers (21%).