Archive for the ‘Leisure Market’ Category

PRimage VIP Events – delivering memorable VIP events!

Friday, July 30th, 2010

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PRimage VIP Events Team

Our areas of expertise include:

  • Black Tie Events, Celebrations & Parties
  • Corporate Dinners
  • Corporate Hospitality
  • Road Shows
  • Trade events & Exhibitions
  • Awards Programmes
  • Conferences
  • Seminars, Congresses & Symposium
  • Internal, external and Partner events
  • Sponsorship Management
  • Product launches
  • Executive and Board meetings
  • Press events

We provide an outsourced option – or can work as an extension to your own team.

Our services include:

  • All pre-event negotiations and publicity
  • Venue research and sourcing
  • Bookings and liaison with venues and suppliers
  • Full facilitation for your guests including invitations, attendance confirmations, dietary requirements, registration
  • Speech writing, publicity and photography

Corporate Events

When you are planning a spectacular corporate event it’s vital that you choose the right company to help. Whatever the event, professional event organising makes it an unforgettable experience that has been carefully planned for every contingency and diligently controlled to delight the senses and be truly appreciated by all.

PRimage VIP Events aim to make your events exceed expectations

PRimage VIP Events aim to make your life easier and add value to your business

Venue Finding

Whatever your event requirement – personal, family or business - our experience and knowledge of the hotel and venue sector ensures the very best available package for you. We can find an imaginative, cost-effective and appropriate venue that will set the right atmosphere and ambiance for your event.

WE’RE HAVING A HEAT WAVE! TOP TIPS ON COPING WITH THE HEAT

Friday, July 9th, 2010

sun-3Day Lewis Pharmacy Group – the UK’s largest independent pharmacy multiple - is urging people to keep hydrated, following official weather forecasts of high temperatures and a possible heat wave alert - which could pose health risks. Daytime temperatures could reach 29-30 degrees C, with a night-time minimum of 15-18 degrees C.

While most people enjoy a hot summer, it is important suitable precautions are taken. The heat is especially dangerous for the very young, older people or those with serious illnesses. In particular, it can make heart and respiratory problems worse. In extreme cases, excess heat can lead to heat stroke, which can be fatal.

Peter Glover, Day Lewis Superintendant Pharmacist, comments: “Heat exhaustion can happen to anyone in hot weather and if it isn’t treated it can lead to heatstroke, which can be dangerous and even fatal. To help prevent heat related illnesses during a heat wave, it’s best to stay in the shade wherever possible, and cool yourself down and stay hydrated by having plenty of water to hand, but avoiding caffeine and alcohol.”

Remember that if you must go out into the sun, to wear sun protection and comfortable clothing. It is important we follow the health guidelines, and look after both ourselves and the more vulnerable members of our community to ensure a safe and happy season for everyone.

Top tips for coping during a heat wave include:

· Keep plenty of water to hand and stay in the shade where possible.

· Check up on friends, relatives and neighbours who may be less able to look after themselves.

· Shut and shade windows when it is hotter outside and open them for ventilation when it is cooler outside.

· People with serious health problems (for example heart conditions), should avoid going out in the heat, especially between 11am and 3pm.

· Drink cold drinks like water or fruit juice regularly and avoid tea, coffee and alcohol.

· Stay tuned to the weather forecast and plan ahead with supplies – think of elderly neighbours who may need help with supplies.

· Identify the coolest room in the house to use as a room to cool down or sleep in.

The symptoms of heat exhaustion include headaches, dizziness, nausea and vomiting, muscle weakness or cramps, pale skin, and a high temperature. If you find yourself suffering from these, you should move somewhere cool and drink plenty of water or fruit juice. If you can, take a lukewarm shower, or sponge yourself down with cold water.

Contact your Day Lewis pharmacist, your doctor, or NHS Direct if you are worried about your health during a heat wave, especially if you are taking medication, if you feel unwell or have any unusual symptoms.

Day Lewis Pharmacies - Caring for our local communities

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Londonvideoadvertising.com - PRimage recommendation

Sunday, April 18th, 2010

Running a small business in London? PRimage recommend that you advertise your company or service online, at London Video Advertising. With 20 years experience in the Video Production craft, London Video Advertising Ltd produce high-quality, cost effective online video advertisements and listings of businesses and services across London’s 32 boroughs.logo-lva

For more information, go to: http://www.londonvideoadvertising.com

Judy Viitanen on Twitter@JVPRimage

Friday, March 19th, 2010

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Sunbed Regulatory Bill

Thursday, March 11th, 2010

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Judy Viitanen and the PRimage team support The Teenage Cancer Trust lobbying campaign for MPs to support the vote on the Sunbed Regulatory Bill this Friday.

PRimage views on Chancellor’s Pre-Budget Report

Wednesday, December 9th, 2009

alistair_darlingAs the owner of a small business PRimage managing director, Judy Viitanen is pleased that Mr Darling is giving small businesses a helping hand by extending finance to small firms.  Clearly holding off the planned 1p rise in small companies’ Corporation Tax will give small businesses like PRimage a chance to expand and invest – and this can improve their economic prospects – and hopefully cope with the recession. But during this very difficult economic climate PRimage believes that the Government should be making it as easy as possible for small firms to recruit new staff.  So we’re disappointed that there was no focus in the budget on providing incentives or assistance to the smallest firms that want to take on more staff and so tackle the rising problem of unemployment. Going ahead with the proposed 0.5 per cent increase in employers’ National Insurance Contributions will not encourage job creation within the small firm sector.

 

It’s disillusioning though that, instead of a budget to address our serious financial situation, - £178 billion borrowing this year - we have a budget attempting to save New Labour’s skin!!  Sadly, this government has simply run out of credible ideas that will get the economy moving again and will attract money into the country.

 

On a lighter note, Judy laughed out loud at the announcement that Bingo duty is to be cut from 22% to 20% J

Hay fever hazards – how to beat the sneeze!

Friday, May 15th, 2009

Like millions of other sufferers, PRimage MD Judy Viitanen is experiencing the miseries of hay fever symptoms at the moment.

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PRimage client, Day Lewis, the UK’s largest independent pharmacy multiple, has just issued a ‘hay fever survival guide’ news release to the regional media.  Look our for it in your local newspaper.

Here are some tips from your local Day Lewis Pharmacist to help us all cope and ‘beat the sneezes’:

 

If you have hay fever, you are allergic to pollen and/or fungal spores. Hay fever symptoms can include sneezing, a blocked or runny nose, itchy eyes, nose and throat, headaches, not being able to concentrate, sleeping badly, and feeling generally unwell. In some people, pollen may also trigger asthma.

But you don’t have to suffer in silence each summer - you can take steps yourself to prevent exposure to pollen, and there are treatments available.

 

Avoiding pollen exposure

·     Keep doors and windows closed when the pollen count is high.

·     Stay away from areas where there is more pollen especially in the early morning, late afternoon and evening.

·     Wear wrap-around sunglasses.

·     Don’t put washing outside if pollen counts are high as pollen may get trapped in the fibres.

 

What hay fever treatments are available?

There are over the counter treatments you can take to make life as comfortable as possible, and your GP may also prescribe medicines to ease your symptoms. You should get advice from your pharmacist before starting any medication, even if you buy it over the counter. And follow the instructions on the patient information leaflet that comes with the medicine.

 

Nasal sprays and drops

·     Steroid-based nasal sprays and drops - these are most likely to reduce inflammation and may help clear your nose (However, they do need to be taken regularly to be effective).

·     Nasal sprays and drops containing antihistamines - these reduce sneezing and itching, but are less good at unblocking your nose.

·     Nasal sprays and drops containing decongestants - these can reduce swelling in the lining of your nose and prevent mucus production, helping to clear your nose in the short-term only.

·     Sodium cromoglycate - your GP may recommend this if you are already taking steroids for another allergic condition, if your symptoms are mild or if the medicine is for a child.

 

Eye drops
These are for itchy eyes - some eye drops contain antihistamines and others contain sodium cromoglycate. You may be prescribed nedocromil sodium if your symptoms are more severe.

 

Tablets
Tablets usually contain antihistamines, which work to reduce sneezing, watering eyes and an itchy mouth and throat. Some antihistamines can make you feel drowsy.

 

Immunotherapy
If all other treatments have failed to provide relief, a specialist may advise you to try immunotherapy. This involves being given doses of the pollen to which you are allergic over a period of time.

 

Steroids
Your GP may prescribe you a short course of steroid tablets if you have severe hay fever, or if you need fast symptom relief - your dose can be adjusted according to the pollen count and you can stop taking the tablets straight away if you have any side-effects. You can use other treatments such as nasal sprays while taking steroids.

daylewis

 

Celebrity endorsement - PRimage view on the pros and cons

Friday, May 15th, 2009

On a recent trip to the States, PRimage MD Judy Viitanen was chatting to a B-List American media commentator and sports celebrity about the benefits of recommending clients to use celebrity endorsements as part of their PR strategies.  He was a powerful advocate on the ROI of this approach – but then as Judy reminded him, the costs can be huge!

The PRimage view is that celebrities can be very impactful and powerful tools in building publicity around a launch or campaign, and this is especially the case when you do not have a strong news story and need a famous name or personality to drive initial interest in your messages. So yes, using a celebrity can give you and your client ‘column inches’. But, it is unlikely that this is your only objective. Driving awareness of a product or issue is important, however, if it doesn’t result in any change in behaviour or action, it probably hasn’t been worthwhile – or worth the money!   

Celebrities cost a lot of money - often between £15,000 to £25,000 for three hours of work (with A-list celebs generating much higher fees) - so you need to weigh up how else you could use this money to influence your target audience.   In Judy’s experience, once you examine this and assess the costs involved and the ROI, the importance attached to using a celebrity is often diminished.    money_and_looking_glass

We’ve all seen press pics and stories of celebrities discussing awareness campaigns that they are supporting. The question is, does this really succeed in driving action? Celebrities can be used at any time to support a huge variety of PR, marketing and advertising objectives, but in our view, you must acknowledge that no celebrity will make a poorly planned campaign or a bad idea successful.   

PRimage would also add a few other words of caution: Clearly you should always check industry regulations to see what you can and can’t do when factoring celebrity endorsements into your campaigns and product endorsements.  And you need to ensure that the celeb you select either has a direct link to your cause or fit the profile of who you are trying to target.

And it goes without saying that if you opt for celebrity endorsement for your campaign or product launch, you should factor in (and manage) some of the likely risks.  For example, are they going to stay on message, or is there a possibility that they could be involved in a scandal in advance of your launch? Obviously there is no way you can completely control this; however, you can minimise the risks. So, it’s important to select a celebrity who does not have a wild lifestyle and is not so high profile that they are uncontrollable (unless you specifically want this for your campaign!)

Judy’s pic of her current favourite male celeb - Philip Glenister, from the wonderful ‘Ashes to Ashes’ TV programme.

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Happy Easter! Greetings from PRimage

Thursday, April 9th, 2009

Enjoy the holidays - but don’t eat too much chocolate! :-)

Health news this week … of interest to PRimage

Thursday, April 2nd, 2009

Here are a few of the health headlines which have caught the attention of Judy Viitanen and the PRimage team.  Hope they interest you.  If you would like to know more about our daily News Bytes Profile, please contact judy@primage.org.

Over-40’s health check

1.5% pay rise for dentists and doctors

Pubs must offer smaller glasses of wine

Sisters ‘make people happy’

PCTs fail to raise awareness of Diabetes

Polypill could soon be a reality

Bowel cancer levels soar among under-30’s

Shopping spress linked to ‘time of the month’

Welsh medics want free prescriptions for English

Many over-45’s ignore STI risks

Warning on prostate cancer screening