qianshanwanshui blog
Digital marketing « PRImage

Archive for the ‘Digital marketing’ Category

PRimage VIP Events: We transform ordinary meetings into extraordinary events!

Thursday, January 10th, 2013

January is a good time to start looking at the business year ahead and the corporate and social events calendar for your company.  Despite the impact of the economic downturn, there will always be sales conferences, seminars, workshops, training days, product launches and presentations and corporate dinners and conferences that a successful company has to schedule, organise and attend.

Judy Viitanen and PRimage VIP Events have a strong track record in event management and venue sourcing – our flexible approach provides dynamic, creative and cost effective solutions for all your event requirements.

As we know all too well, the planning process is one of the most important aspects in successful Event Management: the more robust the plan, the smoother the journey to success. And the earlier you start your event planning the better! Never underestimate how long the process can actually take.

PRimage VIP Events are happy to help you plan and organise your 2013 company event – whether it’s a sales seminar for 30 executives or a corporate gala dinner for 300 VIP guests, our team of talented event professionals will ensure a flawless and cost-effective experience.  To find out more and how we can help you stage a memorable event, please contact Judy on: 07717691845 or email judy@primage.org.

We look forward to hearing from you. Happy New Year!

Google Mobile Advertising – PRimage comment

Friday, July 20th, 2012
Judy Viitanen has been looking at Google’s latest financial results … Seems that Google sold more advertising at lower prices ….  The number of “paid clicks” during the quarter, or clicks on advertisements for which Google charges a fee, surged by 42 per cent from a year before, marking an acceleration from the first three months of this year. However, the company also reported a further deterioration in the amount of money it makes from each click, with a 16 per cent decline due to a shift to lower-priced mobile advertising and the impact of foreign currency changes.

Google’s revenues are still growing nicely:

But ….

Google’s total paid click growth and its cost-per-click are rapidly diverging:

Is this a case of ‘Piling it high and selling it cheap’? ….

Insights Into US Social Media – PRimage comment

Thursday, June 7th, 2012

As avid followers of the quirks and trends in the social media arena, PRimage found this recent information fascinating!

Judy Viitanen hopes you  find these  stats from Edison Research interesting … they show social media in the US is still evolving in ways you might find surprising.

1. Twitter users are 33% more likely to be Democrats

An interesting finding: 40% of Twitter users are Democrats, compared to 30% of the U.S. population overall. The percentage of Republications and Independents on Twitter mirrors the U.S. average almost precisely.

2. The “Check-in” is the phenomenon that never happened

74% of Americans are unfamiliar with the concept of checking in to a location via mobile device, and only 3% have ever checked in. Even more damning, is that 4% had checked in when surveyed in 2011. This is a 25% decrease in check in behaviors in a single year. It’s not going to rebound, which is why Foursquare’s play is to be the new Yelp.

3. Only 33% of Americans have ever followed a brand in social media

From 2010 to 2012 the percentage of Americans following any brand on a social network has gone from 16% to 33%. This is a sharp increase, but looked at from the opposite perspective, it’s shocking to me that 2/3 of Americans using social networks have never followed a brand. Companies still have substantial room for growth in connecting with customers and fans on social networks.

4. 56% of Americans have a profile on a social networking site

This is up from 52% just last year, and 48% in 2010. How high can this climb? Certainly, there are sizable chunks of the populace that will never join a social networking site, but it’s amazing to consider that significantly more Americans (12 years old and up) have a social networking profile than do not.


5. 55% of Americans 45-54 have a profile on a social networking site

It’s not just for kids any more. The biggest growth of any age cohort from 2011 to 2012 was 45-54 year olds, who now exhibit participation matching the U.S. average. The only group that is below average are 55+ Americans, and even 3 out of 10 of them are in the social networking game.

6. 22% of Americans use social networking sites several times per day

It really is a “Social Habit”. In the past year, 12 million more Americans are using social networking many times daily. How many other things do we do several times per day? It’s not a long list.

7. Huge uptick in Facebook’s influence on purchase

Last year, 68% of Americans using social networks said that none of those networks had an influence on their buying decisions. This year, just 36% said that there was no influence. Now, 47% say Facebook has the greatest impact on purchase behavior(compared to just 24% in 2011). Incidentally, Twitter ranks below “other” at 5%. If you want to drive purchase behaviors within social networks, Facebook is the one and only game to play, statistically speaking.

8. Facebook via mobile continues to be a major factor

54% of Facebook members have used the social network via a phone, and 33% use a phone as their primary way to access Facebook. This despite the fact that the Facebook mobile experience and mobile apps are mediocre, at best. Here’s hoping the Instagram guys can jump start it. If so, watch for these numbers to soar.

9. Facebook is the most addicting of the social networks

23% of Facebook’s users check their account five or more times EVERY DAY. The mean number of daily look-ins by Facebook users is 4. Are we really so interesting that we have to keep up with our friends’ inanities every 90 minutes? Evidently, yes.

10. Twitter will have an easier time making changes to its core service that Facebook does.

53% of Twitter users have been a member for less than a year, compared to just 19% for Facebook. This means that Twitter’s user base doesn’t have long-term, deep seated expectations for what Twitter is or should be. It will be interesting to see if Twitter doubles down on this advantage, and continues to hang ornaments on the functionality Christmas tree.

11. 76% of Twitter users now post status updates

This is one of the biggest behavioral changes of the past two years. In 2010, the Social Habit research found that just 47% of Twitter users actually sent tweets, with more than half the user base in listen-only mode. The overwhelming majority of new Twitter users are active tweeters, driving the overall average to 76%.

Facebook Facts & IPO – PRimage like!

Tuesday, April 24th, 2012

Yesterday Facebook released amendments to their S-1 filing document. Ahead of its public offering Facebook has placed a  $77bn valuation on itself – and has revealed that it is to pay $550m for a batch of Microsoft payment formerly owned by AOL.

Facebook expects to raise $5 billion in its IPO, which may value the company at close to $100 billion. The company will trade on the NASDAQ under the ticker symbol “FB.” The company now employs 3,539 people full time

Judy Viitanen and the PRimage team reviewed the latest S-1 document and found the following insights and stats very interesting.  We hope you do too!

Here are some key stats from the amendment:

  • Monthly active users now total 901 million (up from 680 million a year ago).
  • Daily active users are up to 526 million (up from 372 million last year).
  • Monthly mobile users now total 488 million.
  • 300 million photos are uploaded to the site each day.
  • 3.2 billion Likes and Comments are posted daily.
  • 125 billion friendships are forged per day.
  • Facebook will pay $300 million in cash, plus 23 million shares of common stock for photo-sharing app Instagram.
  • If the Instagram deal falls through, Facebook will pay $200 million.
  • Revenue for the first quarter of 2012 was $1.058 billion, up from $731 last year.
  • Net income dropped to $205 million for the quarter, down from $233 last year.

Facebook History & Milestones

Facebook’s Floatation – PRimage ponders ‘will it be an investors dream?’

Friday, April 20th, 2012

As a social media strategist, Judy Viitanen is a keen advocate of Facebook and its ‘Platform Power’!  With 800+ million users worldwide and 4 billion items shared every day, Facebook is the undisputed titan of the social network sites.

Rumours suggest its highly-anticipated flotation is expected to happen on May 17.  Judy Viitanen and the PRimage team will watch with interest … We wonder if it will prove to be an investors dream. Is the $100bn valuation likely?  Facebook’s estimated revenues last year were $4.3bn – with $3.8bn coming from advertising and $470 from Facebook Credits.

Watch this space ……

PLATFORM POWER! PRimage loves social media!

Thursday, April 19th, 2012

Social Media Messaging & Marketing is the grist to our mill!

At PRimage we work with your team to make sure you’re taking full advantage of the appropriate social media platforms — or take over your “identities” for you altogether.

SOCIAL MEDIA NEWS BYTES – PRimage share

Wednesday, April 11th, 2012

Mid-week news snippets that have caught our attention ….

  • Facebook IPO May 16?

The long-awaited Facebook IPO could go live as early as May 16, according to reports on CNBC’s “Fast Money Halftime Report” that Facebook will launch a road show to back its IPO either May 7 or 14, and the company’s “plan A” is to begin trading either May 16 or 17, a Wednesday and Thursday, with “plan B” moving that date back to pricing the stock Thursday, May 24, and beginning trading the following day. According to CNBC, Facebook is committed to going public before Memorial Day, Monday, May 2.

·         Spotify launches web buttons

Embeddable “play buttons” are being offered to bloggers and others by Spotify to help sign up new subscribers.

  • Smart devices attract new readers

Increased penetration of smartphones and tablets has been a bright spot for news organizations facing readership declines. Research shows that US consumers are reading news across platforms, but also suggests that they’re not yet being driven to news sites specifically by social media.

  • Adult females prime audience for American Online Video advertisers

US consumers in their prime parenting and business career years make up the greatest percentage of online video viewers. Not surprisingly, they are also the most desired target audience among US online video advertisers—but they are not the consumers most likely to view ads in full.

Is social media in your budget? “It should be!” – says PRimage

Tuesday, April 10th, 2012

In her work as a PR consultant and social media strategist, that’s the advice that PRimage managing director, Judy Viitanen, gives to clients and associates.

Social media allows companies to interact directly with customers – and create buzz!

http://www.emarketer.com/Article.aspx?R=1008951&ecid=a6506033675d47f881651943c21c5ed4

Foundations and Pillars for Influence …. PRimage follows these!

Saturday, April 7th, 2012

Reach

Resonance

Relevance ….

The ’3 R’s’ for the foundations to successful influencing ….. Judy Viitanen and PRimage  endorse this approach