Archive for the ‘Education’ Category

Interested in acting and self-improvement? Join The Esoteric Drama Group!

Wednesday, September 8th, 2010

drama

Have you ever fancied learning about acting? Or wanted to develop greater self-confidence? Or just simply wanted to meet new people? The good news is that an exciting new adult drama and self-improvement course from The Esoteric Drama Group can help you achieve all this – and more - in a relaxed, fun and non-competitive environment. Judy Viitanen and the PRimage team are firm believers that drama is a great way to build confidence and communication skills and raise self-esteem. That’s why we will be actively involved in the group!

For more information, please visit The Esoteric Drama Group website: http://esotericdramagroup.community.officelive.com/default.aspx

To enrol, contact: esoteric_drama_group@hotmail.co.uk or call on the free phone number: 08006128849.

Top Tips for Personal Productivity

Tuesday, September 7th, 2010

At PRimage Judy Viitanen tries hard to follow these useful steers to achieving the maximum out of her life – and to increase work time productivity. ideasIf you’re like Judy, with a lot to get through each day, why not try these lifestyle tips and see if they help you?

  1. Make sufficient sleep a top priority. 23082006_clock1Schedule your bedtime, and start winding down at least 45 minutes earlier. Ninety-eight percent of all human beings need at least 7-8 hours a night to feel fully rested. Only a fraction of us get that much regularly, in part because we buy into the myth that sacrificing an hour or two of sleep a night give us an hour more of productivity. In reality, even small amounts of sleep deprivation can take a dramatic toll on our cognitive capacity, our ability to think creatively, our emotional resilience, the quality of our work, and even the speed at which we do it.
  2. Create only one ‘to-do list’ that includes everything you want or need to do, on and off the job. Include everything, including any unresolved issues that merit further reflection. where-nextWriting everything down helps get it off your mind, leaving you free to fully focus on what’s most important at any given moment.
  3. Ensure you do the most important thing first when you start work each morning, when you’re likely to have the highest energy and the fewest distractions. Decide the night before what activity most deserves your attention. creativityThen focus on it single-mindedly for no more than 90 minutes. Productivity isn’t about how many tasks you complete or the number of hours you work. It’s about the enduring value you create.
  4. Live like a sprinter, not a marathoner. 1201749_athletes_at_start_of_raceWhen you work continuously, you’re actually progressively depleting your energy reservoir as the day wears on. By making regular renewal and refuelling  important, you’re regularly replenishing your reservoir, so you’re not only able to fully engage at intervals along the way, but also to maintain high energy much further into the day.
  5. Monitor your mood. When demand begins to exceed your capacity, one of the most common signs is an increase in negative emotions. stressThe more we move into ‘fight or flight’ the more reactive and impulsive we become, and the less reflective and responsive. The first question to ask your self is “Why am I feeling this way, and what can I do to make myself feel better?” It may be that you’re hungry, tired, overwhelmed, or feeling threatened in some way. Awareness is the first step. You can’t change what you don’t notice.
  6. Schedule specific times for activities in your life that you deem important, but not urgent. With so much coming at you all the time, it’s easy to focus all day on whatever feels most pressing in the moment. What you sacrifice is the opportunity to take on work such as writing, strategizing, thinking creatively, or cultivating relationships, which may require more time and energy, but often yield greater long-term rewards.positive-thinking

Good luck!

PRimage on the power of positive communication!

Monday, August 2nd, 2010

Judy Viitanen and the team believe whether we are communicating with clients/customers, colleagues, or family/friends, we can use positive language to project a helpful image rather than a destructive one.

The impact and importance of positive communication as summed up by Mahatma Gandhi can be translated as:

  • “Keep my words positive. Words become my behaviours.
  • “Keep my behaviours positive. Behaviours become my habits.
  • “Keep my habits positive, because my habits become my values.
  • “Keep my values positive, because my values become my destiny.
  • “There is no dress rehearsal. This is one day in our life.”

We can help ourselves to develop positive language by:

  • choosing words and actions that convey the impression we wish to give;
  • actively listening to the words, tone and intonation we use when we speak and by editing carefully what we write;
  • deleting anything negative and replacing it with something more positive;
  • practising this process until the negative words and phrases are filtered out before they are expressed;
  • when disagreeing with something or someone, giving clearly the reasons for our disagreement before stating that we disagree;
  • offering alternatives or suggesting options and amendments to ideas that we genuinely believe inappropriate or unworkable;
  • asking for support, and challenge, from our colleagues.biz-pic-2

‘Life Instructions’ from the Dalai Lama – PRimage loves this!

Thursday, May 27th, 2010

This is life affirming stuff – so Judy Viitanen thinks it’s worth sharing on the PRimage blog ….

dalai-lama

  1. Take into account that great love and great achievements involve risk.
  2. When you lose, don’t lose the lesson.
  3. Follow the three R’s: Respect yourself, Respect others and take Responsibility for all your action.
  4. Remember that not getting what you want is sometimes a wonderful stroke of luck.
  5. Learn the rules, so you know how to break them properly.
  6. Don’t let a little dispute injure a great friendship.
  7. When you realise you’ve made a mistake, take immediate steps to correct it.
  8. Spend some time alone every day.
  9. Open your arms to change but don’t let go of your values.
  10. Remember that silence is sometimes the best answer.
  11. Live a good and honourable life. Then, when you get older and think back, you’ll be able to enjoy it a second time.
  12. A loving atmosphere in your home is the foundation for your life.
  13. In disagreements with loved ones, deal only with the current situation; don’t bring up the past.
  14. Share your knowledge; it is a way to achieve immortality.
  15. Be gentle with the earth.
  16. Once a year go to some place you have never been before.
  17. Remember that the best relationship is one in which your love for each other exceeds your need for each other.
  18. Judge your success by what you had to give up in order to get it.
  19. Approach love and cooking with reckless abandon.

New Government’s ambitious legislative programme – PRimage comment

Tuesday, May 25th, 2010

We’ve just finished listening to the Queen’s Speech. _45798937_007343060-11

Our view: the coalition is taking on an ambitious and challenging political programme! But we wish them success. David Cameron’s Con-Lib government aims to enact 22 separate bills over an 18-month period, as it attempts to build on the early goodwill towards the coalition. Nick Clegg will preside over a range of political reforms, including fixed-term parliaments and a bill to hold a referendum on changing the Westminster voting system to the so-called “alternative vote”.

Our interest as a healthcare communications agency means that we were looking for steers on the NHS.  So, particularly important for health was that the voice of patients and the role of doctors in decision-making will be strengthened, with the aim of improving public health as well as reducing health inequalities. A Health Bill is expected to begin its legislative process in 2011.  So there are sure to be a number of consultations to respond to - and plenty of opportunities for engagement in the coming months as the content of the Bill is decided. PRimage is looking forward to this - and to factor in our client’s interests and viewpoints.

MD, Judy Viitanen, is pleased that the overall thrust of the programme indicates that both the Tories and LibDems share a common interest in devolving power over public services to local people. We also give a ‘thumbs up’ for the news that the legislative programme include plans to create an Office of Budget Responsibility to produce independent economic forecasts and a shake-up of City regulation, giving the Bank of England greater powers in maintaining economic stability.

As a specialist healthcare public affairs and PR consultant, Judy is reassured that the Treasury has confirmed that the Department of Health’s overall spending will not be reduced in the current financial year. 7706136The Chancellor has announced £6.2bn would be saved from government spending during 2010-11, but none would come from the DoH. Health will have to make additional efficiency savings but they will be reinvested within the department.

For sure there will be tough and difficult times ahead; but the PM and deputy PM are right to focus on reducing the huge deficit as the most crucial challenge. 57434645771821We will be seeing an interesting 18-months of politics ahead ……..

Beat bullying! Saving Lives Campaign – PRimage comment

Friday, May 21st, 2010

This terrible news story today – ‘Schoolboy, 15, hangs himself after ‘being plagued by bullies’ http://bit.ly/dxZhDg - highlights the urgent need for the new coalition government to take action and deal with the issue of bullying, especially in schools.

http://www.youtube.com/watch?v=D6dbJk4i0VY – Saving lives campaigning documentary is lobbying for affirmations in schools, to help deal with bullying and racism!

To find out more and to lend your support to this campaign, please contact: saving_lives@hotmail.co.uk or judy@primage.org

anti-bullying

Coalition’s poll ratings and appointment of Field as ‘poverty tsar’ - PRimage comment

Sunday, May 16th, 2010

PRimage believes that David Cameron has made an excellent decision in appointing the Labour MP Frank Field as the Government’s ‘poverty tsar’. Cameron is clearly putting the fight against deprivation at the heart of his agenda. As a compassionate Conservative, Judy Viitanen thinks this is exactly the right approach, and is very relieved to hear that Mr Field has been asked to lead a major review into levels of poverty across Britain. He is also expected to study how poverty should be measured in the future.frank-field

Field is a long-time champion of welfare reform, and an MP that Judy really admires!

PRimage is also pleased to see that a new ICM opinion poll published this morning shows a high level of public support for Mr Cameron’s coalition administration – and for its key policies on tax and political reform. Almost two-thirds of voters (64 per cent) thought that the Lib-Con coalition was the right way forward for Britain after the general election resulted in a hung parliament. It was backed by 87 per cent of those who voted Tory this month and 77 per cent of Lib Dem voters.

Overall, the Conservatives have gained one point since the election and are supported by 38 per cent of the public. The Lib Dems, by contrast, have slipped significantly, down three points to 21 per cent. Labour have gained three points to 33 per cent.

Let’s hope that this “trust” between the Tories and the Lib Dems and the electorate continues!5743464 However, PRimage hopes that Cameron will keep to his Conservative pledges on defence, immigration and Europe. Watch this space.

Conservative Manifesto – PRimage comment

Wednesday, April 14th, 2010

Judy Viitanen has been reviewing the Tories election manifesto - ‘Invitation to Join the Government of Britain’ – and is liking what she reads!3969854

As a specialist healthcare consultancy, PRimage is interested in the plans to strengthen the power of GPs as patients’ expert guides through the health system by putting them in charge of commissioning local health services and giving them power to hold patients’ budgets. It’s encouraging to learn that the Party will ensure that funding decisions are made on the basis of need, and commissioning decisions according to evidence-based quality standards, by creating an independent NHS board to allocate resources and provide commissioning guidelines.

We also think that it’s great that the Conservatives recognise the input of the UK’s millions of carers, who look after relatives. elderly-31Their plans will support carers, and those they look after, by providing direct payments to help with care needs and by improving access to respite care.

The Tories five main headline commitments for health:

1. Give patients more choice

Putting patients in charge of making decisions about their care, including control of their health records; spreading the use of the NHS tariff, so funding follows patients’ choices; and, making sure good performance is rewarded by implementing a payment by results system.

2. Trust healthcare professionals

The Conservatives intend to scrap the politically-motivated targets that have no clinical justification. They will set NHS providers free to innovate by ensuring that they become autonomous Foundation Trusts. They will cut the cost of NHS administration by a third and transfer resources to support doctors and nurses on the frontline.

3. Increase access to vital drugs and services

They will stop the forced closure of A&E and maternity wards, so that people have better access to local services, and give mothers a real choice over where to have their baby, with NHS funding following their decisions. We will create local ‘maternity networks’ to ensure that mothers can safely access the right care, in the right place, at the right time.

4. Take control of your care

They will devolve control over health budgets to the lowest possible level, “For people with a chronic illness or a long-term condition, we will provide access to a single budget that combines their health and social care funding, which they can tailor to their own needs.” They will also support carers, and those they look after, by providing direct payments to help with care needs and by improving access to respite care

5. A healthier nation

The Department of Health will become a Department for Public Health so that the promotion of good health and prevention of illness get the attention they need. They will also:

·        Introduce a health premium – weighting public health funding towards the poorest areas with the worst health outcomes;

·        Enable welfare-to-work providers and employers to purchase services from

·        Mental Health Trusts; and,

·        Increase access to effective ‘talking’ therapies.

GENERAL ELECTION MAY 6th: TIME TO DECIDE – PRIMAGE COMMENT

Tuesday, April 6th, 2010

electionsNow that the Prime Minister has announced this morning that the General Election will be held on Thursday 6 May it’s important that the electorate concentrates on the key issues facing this country – and evaluates which of the political parties has the right vision. For Judy and the PRimage team the choice is David Cameron and the Conservatives.cameron-3

www.rockthevote.com – PRimage supports this campaign to get young people motivated to vote.

Judy Viitanen on Twitter@JVPRimage

Friday, March 19th, 2010

get-attachmentaspx1