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HAPPY 2012! Love and best wishes from Judy Viitanen and PRimage

Saturday, December 31st, 2011

☆¸.•°*”˜˜”*°•.¸☆ ★ ☆¸.•☆☆¸.•°*”˜˜”*°•.¸☆

In 2012….I hope the kindness you’ve given to others returns many times to you.
May you have the hindsight to know where you’ve been,
The foresight to know where you’re going,
And the insight to know when you’re going too far.
May hope, love, and warmth be in your heart’s possessing,
And may the New Year bring you and yours many blessings.
Happy New Year!

Judy Viitanen

Turbulent day on the markets!

Thursday, August 18th, 2011

Too depressing …. Investor anxieties …. Weakness in Eurozone.  Stock markets plunged again today, led down by banks, as fears resurfaced about the global economy and European debt problems. The FTSE 100 fell nearly 5% while RBS, Lloyds and Barclays all lost more than 10% of their value.

The benefits of a daily siesta – PRimage view

Sunday, July 24th, 2011

A 2007 study of more than 23,000 Greek adults may have revealed a surprising key to their legendary vigor—the siesta. Compared with those who power through the day, adults who nap for a minimum of 30 minutes at least three times a week have a 37 percent lower risk of dying from heart disease.

Having lived in Greece, Judy Viitanen is a big fan of the benefits of a daily siesta, or power nap – especially in the hot weather. She finds that a daily ‘cat nap’ really helps recharge her energy levels – and helps her pace herself when she’s going to have a late night, or burning the midnight oil on work projects.  

Taking politics to the people …. PRimage loves this!

Tuesday, May 31st, 2011


The ‘joys’ of political canvessing! …..

New Government’s ambitious legislative programme – PRimage comment

Tuesday, May 25th, 2010

We’ve just finished listening to the Queen’s Speech. _45798937_007343060-11

Our view: the coalition is taking on an ambitious and challenging political programme! But we wish them success. David Cameron’s Con-Lib government aims to enact 22 separate bills over an 18-month period, as it attempts to build on the early goodwill towards the coalition. Nick Clegg will preside over a range of political reforms, including fixed-term parliaments and a bill to hold a referendum on changing the Westminster voting system to the so-called “alternative vote”.

Our interest as a healthcare communications agency means that we were looking for steers on the NHS.  So, particularly important for health was that the voice of patients and the role of doctors in decision-making will be strengthened, with the aim of improving public health as well as reducing health inequalities. A Health Bill is expected to begin its legislative process in 2011.  So there are sure to be a number of consultations to respond to – and plenty of opportunities for engagement in the coming months as the content of the Bill is decided. PRimage is looking forward to this – and to factor in our client’s interests and viewpoints.

MD, Judy Viitanen, is pleased that the overall thrust of the programme indicates that both the Tories and LibDems share a common interest in devolving power over public services to local people. We also give a ‘thumbs up’ for the news that the legislative programme include plans to create an Office of Budget Responsibility to produce independent economic forecasts and a shake-up of City regulation, giving the Bank of England greater powers in maintaining economic stability.

As a specialist healthcare public affairs and PR consultant, Judy is reassured that the Treasury has confirmed that the Department of Health’s overall spending will not be reduced in the current financial year. 7706136The Chancellor has announced £6.2bn would be saved from government spending during 2010-11, but none would come from the DoH. Health will have to make additional efficiency savings but they will be reinvested within the department.

For sure there will be tough and difficult times ahead; but the PM and deputy PM are right to focus on reducing the huge deficit as the most crucial challenge. 57434645771821We will be seeing an interesting 18-months of politics ahead ……..

Conservative Manifesto – PRimage comment

Wednesday, April 14th, 2010

Judy Viitanen has been reviewing the Tories election manifesto – ‘Invitation to Join the Government of Britain’ – and is liking what she reads!3969854

As a specialist healthcare consultancy, PRimage is interested in the plans to strengthen the power of GPs as patients’ expert guides through the health system by putting them in charge of commissioning local health services and giving them power to hold patients’ budgets. It’s encouraging to learn that the Party will ensure that funding decisions are made on the basis of need, and commissioning decisions according to evidence-based quality standards, by creating an independent NHS board to allocate resources and provide commissioning guidelines.

We also think that it’s great that the Conservatives recognise the input of the UK’s millions of carers, who look after relatives. elderly-31Their plans will support carers, and those they look after, by providing direct payments to help with care needs and by improving access to respite care.

The Tories five main headline commitments for health:

1. Give patients more choice

Putting patients in charge of making decisions about their care, including control of their health records; spreading the use of the NHS tariff, so funding follows patients’ choices; and, making sure good performance is rewarded by implementing a payment by results system.

2. Trust healthcare professionals

The Conservatives intend to scrap the politically-motivated targets that have no clinical justification. They will set NHS providers free to innovate by ensuring that they become autonomous Foundation Trusts. They will cut the cost of NHS administration by a third and transfer resources to support doctors and nurses on the frontline.

3. Increase access to vital drugs and services

They will stop the forced closure of A&E and maternity wards, so that people have better access to local services, and give mothers a real choice over where to have their baby, with NHS funding following their decisions. We will create local ‘maternity networks’ to ensure that mothers can safely access the right care, in the right place, at the right time.

4. Take control of your care

They will devolve control over health budgets to the lowest possible level, “For people with a chronic illness or a long-term condition, we will provide access to a single budget that combines their health and social care funding, which they can tailor to their own needs.” They will also support carers, and those they look after, by providing direct payments to help with care needs and by improving access to respite care

5. A healthier nation

The Department of Health will become a Department for Public Health so that the promotion of good health and prevention of illness get the attention they need. They will also:

·        Introduce a health premium – weighting public health funding towards the poorest areas with the worst health outcomes;

·        Enable welfare-to-work providers and employers to purchase services from

·        Mental Health Trusts; and,

·        Increase access to effective ‘talking’ therapies.


Tuesday, April 6th, 2010

electionsNow that the Prime Minister has announced this morning that the General Election will be held on Thursday 6 May it’s important that the electorate concentrates on the key issues facing this country – and evaluates which of the political parties has the right vision. For Judy and the PRimage team the choice is David Cameron and the Conservatives.cameron-3

www.rockthevote.com – PRimage supports this campaign to get young people motivated to vote.

Judy Viitanen on Twitter@JVPRimage

Friday, March 19th, 2010


‘Saving Lives’ – documentary campaigning for affirmations in schools

Sunday, February 21st, 2010

PRimage has been involved in ‘Saving Lives’ – a very worthwhile factually-based campaigning documentary, written and produced by Kenan Hudaverdi, which aims to bring awareness of the issues of bullying, racism, domestic violence, drugs and crime. The campaign will lobby Governments and decision makers around the world. 20736_100354350001579_100000810422455_6309_1469487_s1

PRimage managing director, Judy Viitanen, co-narrated the documentary – which can be viewed on YouTube – and she is developing a special campaign web site, with the aim of setting up a charity to support the campaign’s aims. Please view the documentary on YouTube – and give us your support and comments! http://www.youtube.com/watch?v=D6dbJk4i0VY&feature=autofb

You can also become a member of the Saving Lives Face Book Group – ‘I bet I can find 1,000,000 people who want to save lives!’

Queen’s Speech uninspiring and underwhelming! PRimage comment

Wednesday, November 18th, 2009

_45798146_brown55555551With less than seven months to go before the country must go to the polls, the prime minister used the state opening of parliament to showcase a series of initiatives designed to draw battle lines between the parties.  In actual fact it was a pathetic attempt to highlight Labour’s morally and financially bankrupt election manifesto!

Judy Viitanen and the PRimage team were delighted at Cameron’s scathing response to the Government’s plans outlined in today’s Queen’s Speech.  The speech set out plans to offer free social care for the most needy, make it a legal obligation to halve the budget deficit, bring in universal broadband and ratify an international ban on cluster bombs.   But – in our view, as a manifesto it is utterly uninspiring and underwhelming – and frankly is a statement of failure and an admission that they have achieved nothing in the past 13 years except to ruin the country, the NHS, education, defence, manufacturing, law & order and the Union itself.


We feel it is a disgrace that the Queen should have been used this way to launch Labour’s election campaign.  Cameron is spot on when he says that the beleaguered Brown and the Labour Party has ‘run out of courage!’  cameron-7Bring on the General Election where the people will finally have their say on this shambles of a Prime Minister and Government.  general-election1What’s your view?  Please post a comment.