Bizziebaby, the online review website for all the family – www.bizziebaby.co.uk – have developed a bespoke focus group service for companies wishing to use qualitative research to probe parents’ views and opinions on their products. Bizziebaby provides the expertise; the database and the ability to supply you with incisive insights to tap into the minds of the general public, find out what they feel, what they want, and what they need.
Our new focus group service will include developing the group discussion questions, recruiting respondents from our dedicated reviewers, conducting the focus group and analyzing and reporting your results. It offers you the chance to research any aspect of your business, formulate ideas for the future and use this feedback for the marketing direction of your brands.
Our video team have over 20 years’ experience within the industry and are skilled in all aspects of video production and editing. Our experienced focus group Moderator is Judy Viitanen – a seasoned PR and Marketing professional who has over 30 years’ proven track record in marcomms in the UK and USA.
Judy Viitanen comments: “I am delighted to be working with the Bizziebaby team on their exciting new service, which will offer their existing and new clients a personal, friendly and tailored approach to maximising the benefits of qualitative research. In collaboration with our clients, we will ensure the aim of the focus group aligns with your strategic marketing, and we will then analyse and make sense of what respondents say in a way that is both actionable and meaningful. In my experience, focus groups are one of the most cost-effective ways to provide an insight into the public’s mind on how they perceive a product or service”.
To find out more, discuss your requirements and to book a focus group programme please call Becky Taylor on 0845 2930998.
About Bizziebaby: Bizziebaby was established in 2008 and has evolved to become the only website totally dedicated to featuring reviews for products applicable to ‘All the Family’. Over the years Bizziebaby has established a very extensive, unique database of parents throughout the United Kingdom.
The Bizziebaby database: Is updated daily which gives us the unique ability to supply any client with a very specific focus group set of respondents; Features information on the Parents – Age of mother and father, age of children, gender, location within the UK, allergies food/skin, if a parent is breastfeeding etc. This enables us to exclusively tailor a Focus Group research programme to each individual client’s needs; presently incorporates 6,500 registered members living in the United Kingdom and the Chanel Islands.
For these reasons – and more – Bizziebaby can offer one of the most exclusive Focus Group Research programmes available!