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NEW Focus Group Service from Bizziebaby

Monday, August 5th, 2013

Bizziebaby, the online review website for all the family – www.bizziebaby.co.uk – have developed a bespoke focus group service for companies wishing to use qualitative research to probe parents’ views and opinions on their products.  Bizziebaby provides the expertise; the database and the ability to supply you with incisive insights to tap into the minds of the general public, find out what they feel, what they want, and what they need. 

Our new focus group service will include developing the group discussion questions, recruiting respondents from our dedicated reviewers, conducting the focus group and analyzing and reporting your results. It offers you the chance to research any aspect of your business, formulate ideas for the future and use this feedback for the marketing direction of your brands.

Our video team have over 20 years’ experience within the industry and are skilled in all aspects of video production and editing.  Our experienced focus group Moderator is Judy Viitanen – a seasoned PR and Marketing professional who has over 30 years’ proven track record in marcomms in the UK and USA.

Judy Viitanen comments: “I am delighted to be working with the Bizziebaby team on their exciting new service, which will offer their existing and new clients a personal, friendly and tailored approach to maximising the benefits of qualitative research.  In collaboration with our clients, we will ensure the aim of the focus group aligns with your strategic marketing, and we will then analyse and make sense of what respondents say in a way that is both actionable and meaningful. In my experience, focus groups are one of the most cost-effective ways to provide an insight into the public’s mind on how they perceive a product or service”.  

To find out more, discuss your requirements and to book a focus group programme please call Becky Taylor on 0845 2930998.

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About Bizziebaby:  Bizziebaby was established in 2008 and has evolved to become the only website totally dedicated to featuring reviews for products applicable to ‘All the Family’.  Over the years Bizziebaby has established a very extensive, unique database of parents throughout the United Kingdom. 

The Bizziebaby database: Is updated daily which gives us the unique ability to supply any client with a very specific focus group set of respondents; Features information on the Parents – Age of mother and father, age of children, gender, location within the UK, allergies food/skin, if a parent is breastfeeding etc.  This enables us to exclusively tailor a Focus Group research programme to each individual client’s needs; presently incorporates 6,500 registered members living in the United Kingdom and the Chanel Islands.  

For these reasons – and more – Bizziebaby can offer one of the most exclusive Focus Group Research programmes available!

Welcome to PRimage

Friday, February 1st, 2013

Bill Gates once said, “If I was down to my last dollar, I’d spend it on public relations.”

That’s quite an endorsement for the value of PR.

If you want to make 2013 the year that your company or product maximises the value of strategic and results-led PR, we can help.

PRimage offers you fresh ideas and a wealth of experience. Our experience spans most industries – and we offer specialist insights in health, well-being, property and social media.

Our social media marketing services cover daily management of your business Facebook page(s), Twitter, LinkedIn, Pinterest and company blog postings – all strategically structured to work in synergy to increase brand awareness. We maximise our three decades of public relations and marketing experience and our 360-degree deep immersion in social media to help connect ideas, trends, products and people!

New for 2013 is our PR & Marketing Package for Start-ups – aimed at new companies who need to get their budding business and products off to a healthy start.

Download our credentials presentation to learn more about our services and how PRimage create the buzz to help you stand out and get noticed!

Judy Viitanen and the PRimage team are sure your business will benefit from our cost-effective services and client-orientated approach.

When you’ve reviewed our presentation and you’re ready to find out more, please contact us for a free consultation.

PRimage PP Credentials

Trade show Tips – PRimage VIP Events recommend

Friday, January 11th, 2013

Boring trade show and exhibition displays don’t usually stimulate much conversation. At least they don’t stimulate much positive attention. By emulating some of these award-winning displays, your company could earn a better reputation and find more success! Judy Viitanen likes these ideas – PRimage are going to check them out and we suggest you do too!

http://smashhitdisplays.com/4-extraordinary-trade-show-displays-you-could-emulate.html?utm_source=twitterfeed&utm_medium=linkedin

PRimage VIP Events: We transform ordinary meetings into extraordinary events!

Thursday, January 10th, 2013

January is a good time to start looking at the business year ahead and the corporate and social events calendar for your company.  Despite the impact of the economic downturn, there will always be sales conferences, seminars, workshops, training days, product launches and presentations and corporate dinners and conferences that a successful company has to schedule, organise and attend.

Judy Viitanen and PRimage VIP Events have a strong track record in event management and venue sourcing – our flexible approach provides dynamic, creative and cost effective solutions for all your event requirements.

As we know all too well, the planning process is one of the most important aspects in successful Event Management: the more robust the plan, the smoother the journey to success. And the earlier you start your event planning the better! Never underestimate how long the process can actually take.

PRimage VIP Events are happy to help you plan and organise your 2013 company event – whether it’s a sales seminar for 30 executives or a corporate gala dinner for 300 VIP guests, our team of talented event professionals will ensure a flawless and cost-effective experience.  To find out more and how we can help you stage a memorable event, please contact Judy on: 07717691845 or email judy@primage.org.

We look forward to hearing from you. Happy New Year!

Google Mobile Advertising – PRimage comment

Friday, July 20th, 2012
Judy Viitanen has been looking at Google’s latest financial results … Seems that Google sold more advertising at lower prices ….  The number of “paid clicks” during the quarter, or clicks on advertisements for which Google charges a fee, surged by 42 per cent from a year before, marking an acceleration from the first three months of this year. However, the company also reported a further deterioration in the amount of money it makes from each click, with a 16 per cent decline due to a shift to lower-priced mobile advertising and the impact of foreign currency changes.

Google’s revenues are still growing nicely:

But ….

Google’s total paid click growth and its cost-per-click are rapidly diverging:

Is this a case of ‘Piling it high and selling it cheap’? ….

PRimage offers PR & Marketing Package for Startups.

Thursday, June 14th, 2012

Our Startup PR Package is flexible, affordable, and can scale with your company’s growth

This added value offering is aimed at new companies who need to get their budding business and products off to a healthy start.  We can help you get your name out there, create buzz, and help you stand out and get noticed.

We understand the challenges you face.  And we know that marketing and PR play a vital role in the life of a startup. We offer tangible, powerful, meaningful, and effective PR, marketing and social media solutions that fit your budget and your objectives.

Marketing Accelerator

And when you are ready to develop your business further, we can work with you on a strategic marketing and social media plan. Your personalised road map to success!

Social Media Strategies

Maximising the power of social media is a ‘must’ for any business – and especially startups. PRimage can help you develop your social media networks and messaging to achieve impact.

Interested in learning more?

Call 07717691845 or email judy@primage.org for more information.

Facebook, iOS, & app marketplace – PRimage comment

Monday, June 11th, 2012

As keen observers of mobile trends, PRimage has noted some interesting new data which points to the important role that both iOS and Facebook are playing in the app marketplace.

  • Facebook is playing an important role in app discovery and reportedly drove people to the Apple App Store 83 million times in May.
  • FB reports that seven of the top 10 grossing iOS apps and six of the top 10 Android apps had integrated with Facebook as of May. Facebook does not appear to be making money from these apps. This move appears to be about having reach and relevance into the mobile app world, not about driving revenue in the short-term.
  • The Facebook App Center began rolling out to people in the U.S. earlier this month, with more than 600 apps and is the latest example of how Facebook is trying to boost its mobile offerings. At launch, the App Center features mobile and web apps, such as Draw Something and Pinterest. It also lets users browse the apps their friends use and provides personalized recommendations.
  • The mobile integration includes making the App Center available in the Facebook iOS and Android apps. Users can also send apps they find on their computer to their mobile device using the “Send to Mobile” feature.
  • New data also shows that seven out of 10 apps built are for iOS – and that Apple continues to gain further support from developers, with iOS having a 69 percent share of new project starts in apps for the first quarter of 2012 while Android had a 31 percent share.
  • Apple has been the clear leader in terms of apps for a while, with developers choosing to invest their budgets in iOS apps first. However, FB is also clearly beginning to play a bigger role in app discovery, driving integrations with iOS and Android.
  • It seems that a key point of differentiation between iOS and Android for developers is how much more money they are likely to generate on the former. It is useful for us to note that for every $1 a developer earns on iOS, it will earn about $0.24 on Android.
  • While iOS offers developers a compelling proposition, the fragmentation of the Android ecosystem drives complexity and costs for developers.
  • Latest stats show that the iPad commanded 88 percent of worldwide user sessions between January and March of this year while the Samsung Galaxy Tab had a 9 percent share and the Kindle Fire 3 percent.
  • The Samsung Galaxy S II had an 18 percent share of worldwide app user sessions in May, all the others had shares less than 10 percent. This means that each additional device a developer supports will deliver only a small increase in distribution coverage.
  • Stats show that the majority of consumers are running on an Android operating system that is three to four iterations old.

PRimage managing director, Judy Viitanen, believes that from this data it is clear that iOS should be the lead platform for developers; and that while developers can’t ignore Android, it should be their second platform. She is part of a startup app development company in the US, and is a firm believer that developers should also integrate Facebook’s Open Graph to have access to its single sign-on feature and get a bump in free, organic traffic from Facebook.

Watch this space for more comments, as the Apple Worldwide Developer Conference starts today in San Francisco, Google’s I/O conference kicks off on June 27, also in San Francisco.

Insights Into US Social Media – PRimage comment

Thursday, June 7th, 2012

As avid followers of the quirks and trends in the social media arena, PRimage found this recent information fascinating!

Judy Viitanen hopes you  find these  stats from Edison Research interesting … they show social media in the US is still evolving in ways you might find surprising.

1. Twitter users are 33% more likely to be Democrats

An interesting finding: 40% of Twitter users are Democrats, compared to 30% of the U.S. population overall. The percentage of Republications and Independents on Twitter mirrors the U.S. average almost precisely.

2. The “Check-in” is the phenomenon that never happened

74% of Americans are unfamiliar with the concept of checking in to a location via mobile device, and only 3% have ever checked in. Even more damning, is that 4% had checked in when surveyed in 2011. This is a 25% decrease in check in behaviors in a single year. It’s not going to rebound, which is why Foursquare’s play is to be the new Yelp.

3. Only 33% of Americans have ever followed a brand in social media

From 2010 to 2012 the percentage of Americans following any brand on a social network has gone from 16% to 33%. This is a sharp increase, but looked at from the opposite perspective, it’s shocking to me that 2/3 of Americans using social networks have never followed a brand. Companies still have substantial room for growth in connecting with customers and fans on social networks.

4. 56% of Americans have a profile on a social networking site

This is up from 52% just last year, and 48% in 2010. How high can this climb? Certainly, there are sizable chunks of the populace that will never join a social networking site, but it’s amazing to consider that significantly more Americans (12 years old and up) have a social networking profile than do not.


5. 55% of Americans 45-54 have a profile on a social networking site

It’s not just for kids any more. The biggest growth of any age cohort from 2011 to 2012 was 45-54 year olds, who now exhibit participation matching the U.S. average. The only group that is below average are 55+ Americans, and even 3 out of 10 of them are in the social networking game.

6. 22% of Americans use social networking sites several times per day

It really is a “Social Habit”. In the past year, 12 million more Americans are using social networking many times daily. How many other things do we do several times per day? It’s not a long list.

7. Huge uptick in Facebook’s influence on purchase

Last year, 68% of Americans using social networks said that none of those networks had an influence on their buying decisions. This year, just 36% said that there was no influence. Now, 47% say Facebook has the greatest impact on purchase behavior(compared to just 24% in 2011). Incidentally, Twitter ranks below “other” at 5%. If you want to drive purchase behaviors within social networks, Facebook is the one and only game to play, statistically speaking.

8. Facebook via mobile continues to be a major factor

54% of Facebook members have used the social network via a phone, and 33% use a phone as their primary way to access Facebook. This despite the fact that the Facebook mobile experience and mobile apps are mediocre, at best. Here’s hoping the Instagram guys can jump start it. If so, watch for these numbers to soar.

9. Facebook is the most addicting of the social networks

23% of Facebook’s users check their account five or more times EVERY DAY. The mean number of daily look-ins by Facebook users is 4. Are we really so interesting that we have to keep up with our friends’ inanities every 90 minutes? Evidently, yes.

10. Twitter will have an easier time making changes to its core service that Facebook does.

53% of Twitter users have been a member for less than a year, compared to just 19% for Facebook. This means that Twitter’s user base doesn’t have long-term, deep seated expectations for what Twitter is or should be. It will be interesting to see if Twitter doubles down on this advantage, and continues to hang ornaments on the functionality Christmas tree.

11. 76% of Twitter users now post status updates

This is one of the biggest behavioral changes of the past two years. In 2010, the Social Habit research found that just 47% of Twitter users actually sent tweets, with more than half the user base in listen-only mode. The overwhelming majority of new Twitter users are active tweeters, driving the overall average to 76%.

Facebook’s Floatation – PRimage ponders ‘will it be an investors dream?’

Friday, April 20th, 2012

As a social media strategist, Judy Viitanen is a keen advocate of Facebook and its ‘Platform Power’!  With 800+ million users worldwide and 4 billion items shared every day, Facebook is the undisputed titan of the social network sites.

Rumours suggest its highly-anticipated flotation is expected to happen on May 17.  Judy Viitanen and the PRimage team will watch with interest … We wonder if it will prove to be an investors dream. Is the $100bn valuation likely?  Facebook’s estimated revenues last year were $4.3bn – with $3.8bn coming from advertising and $470 from Facebook Credits.

Watch this space ……