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Americans’ love of new mobile technology: PRimage comment

Thursday, August 2nd, 2012

Over three-quarters of Americans age 43 and under now use a smartphone, according to new figures.  Growth is set to continue and, by mid – 2013, the number of consumers with smartphones will increase 53% from 99 million to 151 million. Forecasts suggest that Android users will continue to outstrip iPhone users – 48% vs. 32%.

Judy Viitanen and PRimage believe that marketers need to take note and optimize their campaigns according to consumers’ increasing obsession with mobile technology. There’s no escaping the fact that mobile will dominate content consumption in the future.

Google Mobile Advertising – PRimage comment

Friday, July 20th, 2012
Judy Viitanen has been looking at Google’s latest financial results … Seems that Google sold more advertising at lower prices ….  The number of “paid clicks” during the quarter, or clicks on advertisements for which Google charges a fee, surged by 42 per cent from a year before, marking an acceleration from the first three months of this year. However, the company also reported a further deterioration in the amount of money it makes from each click, with a 16 per cent decline due to a shift to lower-priced mobile advertising and the impact of foreign currency changes.

Google’s revenues are still growing nicely:

But ….

Google’s total paid click growth and its cost-per-click are rapidly diverging:

Is this a case of ‘Piling it high and selling it cheap’? ….

Some interesting stats on mobile phone usage

Tuesday, July 17th, 2012

Over half of all cell phone owners use their phones while watching television:

This comes from a new study from the Pew Center for Internet and American Life Project. Cell phone owners use their phones to keep themselves occupied during commercial breaks, talk to other people watching the same show, verify whether what they hear on TV is true or not, and to log on to sites to see what other people are saying about a show. Judy Viitanen wasn’t surprised to read that younger users are more likely to be “connected viewers.” About 81 percent of cell phone owners surveyed between the ages of 18 and 24 say that they fit into this category.

Worldwide Mobile subscriptions = over 6 billion

And PRimage has also checked out a  new study from the World Bank which has found that around three-quarters of the Planet’s population now has mobile phone access. The number of mobile subscriptions across the world — both pre- and post-paid — has grown from less than 1 billion in 2000 to over 6 billion, the study said. And, with so many people buying up multiple subscriptions, the study said, the number of mobile subscriptions is expected to quickly pass the human population!

Smartphone Stats

Wednesday, June 20th, 2012

Facebook, iOS, & app marketplace – PRimage comment

Monday, June 11th, 2012

As keen observers of mobile trends, PRimage has noted some interesting new data which points to the important role that both iOS and Facebook are playing in the app marketplace.

  • Facebook is playing an important role in app discovery and reportedly drove people to the Apple App Store 83 million times in May.
  • FB reports that seven of the top 10 grossing iOS apps and six of the top 10 Android apps had integrated with Facebook as of May. Facebook does not appear to be making money from these apps. This move appears to be about having reach and relevance into the mobile app world, not about driving revenue in the short-term.
  • The Facebook App Center began rolling out to people in the U.S. earlier this month, with more than 600 apps and is the latest example of how Facebook is trying to boost its mobile offerings. At launch, the App Center features mobile and web apps, such as Draw Something and Pinterest. It also lets users browse the apps their friends use and provides personalized recommendations.
  • The mobile integration includes making the App Center available in the Facebook iOS and Android apps. Users can also send apps they find on their computer to their mobile device using the “Send to Mobile” feature.
  • New data also shows that seven out of 10 apps built are for iOS – and that Apple continues to gain further support from developers, with iOS having a 69 percent share of new project starts in apps for the first quarter of 2012 while Android had a 31 percent share.
  • Apple has been the clear leader in terms of apps for a while, with developers choosing to invest their budgets in iOS apps first. However, FB is also clearly beginning to play a bigger role in app discovery, driving integrations with iOS and Android.
  • It seems that a key point of differentiation between iOS and Android for developers is how much more money they are likely to generate on the former. It is useful for us to note that for every $1 a developer earns on iOS, it will earn about $0.24 on Android.
  • While iOS offers developers a compelling proposition, the fragmentation of the Android ecosystem drives complexity and costs for developers.
  • Latest stats show that the iPad commanded 88 percent of worldwide user sessions between January and March of this year while the Samsung Galaxy Tab had a 9 percent share and the Kindle Fire 3 percent.
  • The Samsung Galaxy S II had an 18 percent share of worldwide app user sessions in May, all the others had shares less than 10 percent. This means that each additional device a developer supports will deliver only a small increase in distribution coverage.
  • Stats show that the majority of consumers are running on an Android operating system that is three to four iterations old.

PRimage managing director, Judy Viitanen, believes that from this data it is clear that iOS should be the lead platform for developers; and that while developers can’t ignore Android, it should be their second platform. She is part of a startup app development company in the US, and is a firm believer that developers should also integrate Facebook’s Open Graph to have access to its single sign-on feature and get a bump in free, organic traffic from Facebook.

Watch this space for more comments, as the Apple Worldwide Developer Conference starts today in San Francisco, Google’s I/O conference kicks off on June 27, also in San Francisco.

Mobile Phone Market Dynamics – PRimage ponder …

Thursday, June 7th, 2012

Having read a news report today on a report that claims Mobiles ‘will outnumber people in five years’, Judy Viitanen pondered on this, thinking that they probably already do in some countries. However, PRimage feel it may be a while before smartphones outnumber dumbphones!  We were interested to discover more … and as ever, the US is the barometer for latest trends.

So PRimage found a press report on new data from ComScore –  our favourite source of digital business analytics – which shows that for the three-month average period ending in April, 234 million Americans age 13 and older used mobile devices.

The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.9 percent market share. Google Android continued to grow its share in the U.S. smartphone market, accounting for 50.8 percent of smartphone subscribers, while Apple captured 31.4 percent.

Apple continued to grow its share in the OEM market, ranking third with 14.4 percent (up 1.6 percentage points), followed by Motorola with 12.5 percent and HTC with 6.0 percent.

Top Mobile OEMs
3 Month Avg. Ending Apr. 2012 vs. 3 Month Avg. Ending Jan. 2012
Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
Source: comScore MobiLens
Share (%) of Mobile Subscribers
Jan-12 Apr-12 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Samsung 25.4% 25.9% 0.5
LG 19.7% 19.2% -0.5
Apple 12.8% 14.4% 1.6
Motorola 13.2% 12.5% -0.7
HTC 6.4% 6.0% -0.4

Smartphone Platform Market Share

More than 107 million people in the U.S. owned smartphones during the three months ending in April, up 6 percent versus January. Google Android ranked as the top smartphone platform with 50.8 percent market share (up 2.2 percentage points). Apple’s share of the smartphone market increased 1.9 percentage points to 31.4 percent. RIM ranked third with 11.6 percent share, followed by Microsoft (4.0 percent) and Symbian (1.3 percent).

Top Smartphone Platforms
3 Month Avg. Ending Apr. 2012 vs. 3 Month Avg. Ending Jan. 2012
Total U.S. Smartphone Subscribers Ages 13+
Source: comScore MobiLens
Share (%) of Smartphone Subscribers
Jan-12 Apr-12 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Google 48.6% 50.8% 2.2
Apple 29.5% 31.4% 1.9
RIM 15.2% 11.6% -3.6
Microsoft 4.4% 4.0% -0.4
Symbian 1.5% 1.3% -0.2

Mobile Content Usage

In April, 74.1 percent of U.S. mobile subscribers used text messaging on their mobile device. Downloaded applications were used by 50.2 percent of subscribers (up 1.6 percentage points), while browsers were used by 49.0 percent (up 0.5 percentage points). Accessing of social networking sites or blogs increased 0.3 percentage points to 36.0 percent of mobile subscribers. Game-playing was done by 33.1 percent of the mobile audience (up 1.3 percentage points), while 25.8 percent listened to music on their phones (up 1.3 percentage points).

Mobile Content Usage
3 Month Avg. Ending Apr. 2012 vs. 3 Month Avg. Ending Jan. 2012
Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
Source: comScore MobiLens
Share (%) of Mobile Subscribers
Jan-12 Apr-12 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Sent text message to another phone 74.6% 74.1% -0.5
Used downloaded apps 48.6% 50.2% 1.6
Used browser 48.5% 49.0% 0.5
Accessed social networking site or blog 35.7% 36.0% 0.3
Played Games 31.8% 33.1% 1.3
Listened to music on mobile phone 24.5% 25.8% 1.3