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As long-standing Conservative supporters, Judy Viitanen (a former Tory District Councillor) and the PRimage team are not surprised that a Populus opinion poll suggests more voters trust the Conservatives to manage public spending cuts without harming key public services, with 38 per cent backing the party compared to 28 per cent supporting Labour.
We are also pleased to hear that David Cameron is to offer an olive branch to the Conservative party’s old guard after the turmoil of the expenses scandal by promoting several of them to senior jobs in his government if the Tories win the next election.
Posted in Blogging, Business, By the way, Consumers, Crime, Economy, Education, Employment, Environment, Europe, Family, Financial, Healthcare, Market Research, NHS, Political Scene, Public Affairs, Social Issues, Transport | No Comments »

Judy Viitanen was heartened to read news reports this morning that the Conservative leader, David Cameron, has promised to deliver a dramatic and much needed redistribution of power in response to voter anger and disgust at the scandal of MPs expenses. Writing in the Guardian, he calls for a shake-up in the way Britain is governed. He says: “I believe the central objective of the new politics we need should be a massive, sweeping radical redistribution of power. From the state to the citizens; from government to Parliament; from Whitehall to communities. From the EU to Britain; from judges to the people; from bureaucracy to democracy. Through decentralisation, transparency and accountability we must take power away from the political elite and hand it to the man and woman in the street.”
PRimage believes that Cameron’s vision and pledge will resonate with the vast majority of the electorate ….. ‘Bring it on’ we say! What’s your opinion? Please post a comment with your views.
Posted in Blogging, Business, By the way, Consumers, Crime, Economy, Education, Employment, Environment, Europe, Family, Financial, Lifestyles, Political Scene, Property, Public Affairs, Social Issues, Transport | 1 Comment »
How many times do you see stupid, selfish drivers using their mobiles behind the wheel? … And how often this impacts on their driving ability, putting themselves (and others) at risk from a fatal accident? PRimage welcome the news that new laws will come into force this week which mean that motorists who kill while using a mobile phone will face prison.
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School’s out for summer and as many families will now be off on holiday, thinking about heading to the beach or letting their children play outside in the sunshine, Primage client, Day Lewis Pharmacy Group wants to raise awareness of safe sun care – and this summer all their 165 pharmacy branches will be offering customers some important and helpful hints to ensure families ‘play safe in the sun’.
Peter Glover, Day Lewis Superintendant Pharmacist tells Judy Viitanen: “Many people may think they know all about avoiding the dangers of the sun, but new statistics suggest that may not always be the case. A report from the European Journal of Cancer reveals that the UK has the highest skin cancer rates for children aged up to 14 and teenagers aged 15 to 19. Sunburn as a child can double the chances of cancer in later life – so kids need to be protected with sunscreen, clothing and shade when spending time outdoors on sunny days. So, SLIP on a shirt – SLAP on a hat and SLOP on some sunscreen .”
Day Lewis is concerned there are still too many people ignoring advice and taking unnecessary risks by not adequately protecting their own and their families’ skin and underestimating the potential harm of overexposure. Research by the British Skin Foundation shows that 37% of parents buy sunscreens with lower than the recommended SPF30 for their children, and they think that by applying sunscreen once, their child is safe. But it is crucial that it is reapplied frequently.
As the UK’s largest independent pharmacy multiple, all Day Lewis pharmacists are geared up to offering expert advice and answering questions on safe sun care – and will be advising parents that when choosing a sunscreen this summer it’s essential to use a high factor product, with an SPF 30 or more, with good UVA + UVB protection. UVA rays penetrate beneath the skin & cause deeper damage and the UVB rays are the ones that burn.
Posted in Blogging, By the way, Children's Health, Communications, Consumers, Environment, Family, Healthcare, Leisure Market, Lifestyles, Market Research, Men's Health, NHS, Pharmaceuticals, Pharmacy, Retail, Social Issues, Tourism, Transport, Uncategorized, Women's Health | No Comments »
“When will the summer start?” has got to be the most recently asked question at the moment …. Being July, it’s not unreasonable to expect a bit of sun is it?! Judy and Peter Viitanen are in France at the moment … and yes, it’s raining here too!
So if you’re looking for a perfect and relaxing holiday venue this Summer to escape the rain in the UK, Judy suggests checking out Captiva or Sanibel Islands in South West Florida. We spent a wonderfully memorable vacation there recently, staying at the delightful ‘Tween Waters Inn’. Check it out on: www.tween-waters.com …. you’ll love what it has to offer! It’s great for romantic couples and families alike. In fact we had such a great time, we’re planning a return trip this Autumn.
Posted in Blogging, Business, By the way, Conferences, Consumers, Family, Leisure Market, Lifestyles, Social Issues, Tourism, Transport, Travel, USA, Uncategorized | No Comments »
Are you looking for reliable, experienced and highly strategic PR support? Do you want a PR agency that has a strong reputation for client service and delivery of intelligent, effective PR and media relations - on time, on message and on budget?
If so, Judy Viitanen and the team at PRimage could provide the answer.
We are a full service Public Relations consultancy. Although we work in a variety of business arenas, we specialise in PR, media relations, public affairs and co-ordinated communications for the healthcare sector, with a strong emphasis on Pharmacy and the Pharmaceutical (Rx and OTC) industry - generating positive media exposure for our clients.
Judy Viitanen and the PRimage team are professionals who truly understand the PR business and healthcare communications in depth. Closely co-ordinated teamwork and regular brainstorming sessions on your business ensure we formulate and present you with the most creative proposals. At PRimage we integrate fully as an extension of your own team where our experience becomes shared.
You can be confident that our PR strategy and approach to your company’s media relations will be consistent and persistent; proactive as well as reactive: because we understand that positive editorial is a powerful promoter for your credibility, image and reputation.
And you can be sure that however small or large the PR project, we bring the same commitment to our implementation and delivery. At PRimage the partners do the work - we don’t just win the business!
Posted in Advertising, Alternative therapies, Blogging, Business, By the way, Children's Health, Communications, Conferences, Consumers, Education, Environment, Europe, Event Management, Financial, Food and diet, Healthcare, Leisure Market, Lifestyles, Market Research, Marketing, Media, Men's Health, NHS, PR, PRimage press releases, Pharmaceuticals, Pharmacy, Political Scene, Property, Public Affairs, Retail, Social Issues, Tourism, Transport, Travel, Uncategorized, Women's Health | No Comments »
How depressing! Judy Viitaen has learnt that according to research from Work Wise UK and the AA the average commuter spends almost 29 working days each year travelling to work – more than most people’s annual leave! It appears that Londoners spend more than triple this amount of time on their commute – 96 working days in a year. PRimage agree that the enormous amount of time and money spent on commuting needs to be addressed.
Posted in Blogging, Business, By the way, Consumers, Economy, Employment, Environment, Family, Financial, Lifestyles, Market Research, Social Issues, Transport, Travel, Uncategorized | No Comments »
Judy Viitanen and the PRimage team are regular long-haul business travellers with BA from Heathrow - but we will think seriously before booking any future flights with British Airways after seeing the turmoil yesterday at the cavernous new £4.3 billion pound Terminal 5! It seems that things are not much better today, with BA cancelling a fifth of flights from Heathrow, as the chaos of its shambolic opening spilled into a second day. In our view, BA certainly need to do a lot of ‘damage limitation’ if they want to preserve their PR image and restore their damaged reputation! What’s your view?
Posted in Blogging, Business, By the way, Communications, Consumers, Lifestyles, Marketing, Social Issues, Tourism, Transport, Travel, Uncategorized | No Comments »
Easter travellers have been warned to expect the worst ever Easter on the roads and rail…. The PRimage team can’t believe that every Bank Holiday it’s the same: endless motorway road works and disruptions to rail services …. makes you want to just stay at home! And with the Easter weather forecast looking cold and gloomy, we think it’s the best option! Do you agree?
Posted in Blogging, By the way, Consumers, Family, Leisure Market, Lifestyles, Social Issues, Transport, Travel, Uncategorized | No Comments »