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HAPPY 2012! Love and best wishes from Judy Viitanen and PRimage

Saturday, December 31st, 2011

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In 2012….I hope the kindness you’ve given to others returns many times to you.
May you have the hindsight to know where you’ve been,
The foresight to know where you’re going,
And the insight to know when you’re going too far.
May hope, love, and warmth be in your heart’s possessing,
And may the New Year bring you and yours many blessings.
Happy New Year!

Judy Viitanen

Judy Viitanen on Twitter@JVPRimage

Friday, March 19th, 2010

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Ah Britain …… But at least the sun is still shining!

Monday, September 28th, 2009
This weekend Judy received an email from a friend and business colleague from ‘across the pond’ with an interesting opinion piece article attached, written by Theodore Dalrymple (aka Anthony Daniels). Entitled, ‘ The British Disease’ …… The press cutting was a critique and personal commentary of the current state of play in today’s Britain – with observations about the economy, education, our nation’s lack of attention to service, plus some scathing views on Gordon Brown and David Cameron.
PRimage found it an interesting article (in part) …… we totally agree with the comments on Brown and the state of the British economy … BUT …. we totally disagree with Mr Daniels’ views on David Cameron, whom we rate highly! Cameron and the Tories are way ahead of Brown and Labour in the opinion polls …. A ComRes poll in today’s Independent newspaper puts Labour support on 23 per cent, level-pegging with the Liberal Democrats, while the Conservatives are on 38 per cent. So, unless something goes drastically amiss in the coming months, he looks set to win the next General Election (thank God!).
Judy has read other articles penned from Mr Daniels ….. He positions himself as a ‘caring conservative’ (which is much in line with Judy’s political stance). But we are disappointed by his disparaging comments about the public relations industry in this article; and our professional integrity prompts us to take issue!

Suffice to say that as a PR practitioner of many years standing and achievement, Judy gets very weary with some of the misconceptions, ‘labels’ and myths about public relations …. which include: ‘fluffy, insubstantial hype’, ‘the work of spin doctors’, or ‘a sneaky way to hide things’. Certainly, by its very nature, PR can never be as transparent as advertising or direct marketing, and perhaps this is the essence of its perception problem.

Mr Daniels views are yet another unfair reflection of what PR does. His comment on Cameron’s pre-political career in PR and observation that public relations is ‘hardly a school for intellectual and moral probity’ is both damaging and totally unjustified!

For the benefit of ill-informed individuals (Mr Daniels, take note) …. PR is about informing, influencing, improving, and initiating, with the resulting outcome being a desired, legitimate change in behaviour. Maybe some overlapping synergy with politics?

Anyway, here’s the article in full ….. post a blog comment and let Judy and the PRimage team know what you think …..

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Captiva Island – PRimage highly recommend this captivating holiday island in Florida

Friday, July 11th, 2008

“When will the summer start?” has got to be the most recently asked question at the moment …. Being July, it’s not unreasonable to expect a bit of sun is it?! Judy and Peter Viitanen are in France at the moment … and yes, it’s raining here too!

So if you’re looking for a perfect and relaxing holiday venue this Summer to escape the rain in the UK, Judy suggests checking out Captiva or Sanibel Islands in South West Florida. We spent a wonderfully memorable vacation there recently, staying at the delightful ‘Tween Waters Inn’. Check it out on: www.tween-waters.com …. you’ll love what it has to offer! It’s great for romantic couples and families alike. In fact we had such a great time, we’re planning a return trip this Autumn.

Positive PR & Co-ordinated Communications from PRimage

Friday, June 6th, 2008

Are you looking for reliable, experienced and highly strategic PR support? Do you want a PR agency that has a strong reputation for client service and delivery of intelligent, effective PR and media relations – on time, on message and on budget?

If so, Judy Viitanen and the team at PRimage could provide the answer.

We are a full service Public Relations consultancy. Although we work in a variety of business arenas, we specialise in PR, media relations, public affairs and co-ordinated communications for the healthcare sector, with a strong emphasis on Pharmacy and the Pharmaceutical (Rx and OTC) industry – generating positive media exposure for our clients.

Judy Viitanen and the PRimage team are professionals who truly understand the PR business and healthcare communications in depth. Closely co-ordinated teamwork and regular brainstorming sessions on your business ensure we formulate and present you with the most creative proposals. At PRimage we integrate fully as an extension of your own team where our experience becomes shared.

You can be confident that our PR strategy and approach to your company’s media relations will be consistent and persistent; proactive as well as reactive: because we understand that positive editorial is a powerful promoter for your credibility, image and reputation.

And you can be sure that however small or large the PR project, we bring the same commitment to our implementation and delivery. At PRimage the partners do the work – we don’t just win the business!

Holidaymakers spend, spend, spend! PRimage view

Monday, June 2nd, 2008

PRimage reads that despite the credit crunch and economic gloom abounding at the moment, with many families hard hit by soaring fuel, food and energy bills, new research from American Express shows that Britons heading overseas this summer plan to spend heavily.

But Judy Viitanen thinks that perhaps it’s understandable that most of us see our holiday as an ‘escapist time’ to leave credit crunch and recession fears behind us. What’s your view?

How long do you spend commuting?

Monday, May 19th, 2008

How depressing! Judy Viitaen has learnt that according to research from Work Wise UK and the AA the average commuter spends almost 29 working days each year travelling to work – more than most people’s annual leave! It appears that Londoners spend more than triple this amount of time on their commute – 96 working days in a year. PRimage agree that the enormous amount of time and money spent on commuting needs to be addressed.

Heathrow’s T5 turmoils and traveller’s travails – PRimage view

Friday, March 28th, 2008

Judy Viitanen and the PRimage team are regular long-haul business travellers with BA from Heathrow – but we will think seriously before booking any future flights with British Airways after seeing the turmoil yesterday at the cavernous new £4.3 billion pound Terminal 5! It seems that things are not much better today, with BA cancelling a fifth of flights from Heathrow, as the chaos of its shambolic opening spilled into a second day. In our view, BA certainly need to do a lot of ‘damage limitation’ if they want to preserve their PR image and restore their damaged reputation! What’s your view?

Bank Holiday Travel Blues – PRimage say plus ca change!

Friday, March 21st, 2008

Easter travellers have been warned to expect the worst ever Easter on the roads and rail…. The PRimage team can’t believe that every Bank Holiday it’s the same: endless motorway road works and disruptions to rail services …. makes you want to just stay at home!  And with the Easter weather forecast looking cold and gloomy, we think it’s the best option!  Do you agree?

Driver’s Alert – Car depreciation rates worsening !

Thursday, March 13th, 2008

The PRimage team note that there’s more bad news for motorists today, as analysts claim that the economic uncertainty and taxes on big cars are increasing depreciation rates.