Archive for the ‘Event Management’ Category
Friday, July 30th, 2010
PRimage VIP Events Team
Our areas of expertise include:
- Black Tie Events, Celebrations & Parties
- Corporate Dinners
- Corporate Hospitality
- Road Shows
- Trade events & Exhibitions
- Awards Programmes
- Conferences
- Seminars, Congresses & Symposium
- Internal, external and Partner events
- Sponsorship Management
- Product launches
- Executive and Board meetings
- Press events
We provide an outsourced option – or can work as an extension to your own team.
Our services include:
- All pre-event negotiations and publicity
- Venue research and sourcing
- Bookings and liaison with venues and suppliers
- Full facilitation for your guests including invitations, attendance confirmations, dietary requirements, registration
- Speech writing, publicity and photography
Corporate Events
When you are planning a spectacular corporate event it’s vital that you choose the right company to help. Whatever the event, professional event organising makes it an unforgettable experience that has been carefully planned for every contingency and diligently controlled to delight the senses and be truly appreciated by all.
PRimage VIP Events aim to make your events exceed expectations
PRimage VIP Events aim to make your life easier and add value to your business
Venue Finding
Whatever your event requirement – personal, family or business - our experience and knowledge of the hotel and venue sector ensures the very best available package for you. We can find an imaginative, cost-effective and appropriate venue that will set the right atmosphere and ambiance for your event.
Posted in Advertising, Blogging, Business, By the way, Communications, Conferences, Consumers, Event Management, Financial, Leisure Market, Marketing, NHS, PR, Pharmaceuticals, Pharmacy, Political Scene, Social Issues | No Comments »
Friday, March 19th, 2010
Posted in Advertising, Alternative therapies, Blogging, Business, By the way, Children's Health, Communications, Conferences, Consumers, Crime, Economy, Education, Employment, Environment, Europe, Event Management, Family, Financial, Food and diet, Healthcare, Humour, Leisure Market, Lifestyles, Market Research, Marketing, Media, Men's Health, NHS, News Bytes, PR, PRimage press releases, Pharmaceuticals, Pharmacy, Political Scene, Property, Public Affairs, Publishing and Literature, Retail, Social Issues, Tourism, Transport, Travel, Twitter, USA, Uncategorized, Web Links, Women's Health | No Comments »
Saturday, July 4th, 2009
Independence Day celebrates the birthday of the United States of America! Founded July 4 1776, with the signing of the Declaration of Independence, America is celebrating its 233rd birthday today! Judy Viitanen and the PRimage team are thinking of all our friends, family and business colleagues in the States – we wish you all a very happy Independence Day – with smiles and cheers!
The fourth of July is a time for red white and blue! A time for family, picnics, parades and marching bands – and a great time for BBQ’s too! Enjoy! J
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Friday, May 15th, 2009
On a recent trip to the States, PRimage MD Judy Viitanen was chatting to a B-List American media commentator and sports celebrity about the benefits of recommending clients to use celebrity endorsements as part of their PR strategies. He was a powerful advocate on the ROI of this approach – but then as Judy reminded him, the costs can be huge!
The PRimage view is that celebrities can be very impactful and powerful tools in building publicity around a launch or campaign, and this is especially the case when you do not have a strong news story and need a famous name or personality to drive initial interest in your messages. So yes, using a celebrity can give you and your client ‘column inches’. But, it is unlikely that this is your only objective. Driving awareness of a product or issue is important, however, if it doesn’t result in any change in behaviour or action, it probably hasn’t been worthwhile – or worth the money!
Celebrities cost a lot of money - often between £15,000 to £25,000 for three hours of work (with A-list celebs generating much higher fees) - so you need to weigh up how else you could use this money to influence your target audience. In Judy’s experience, once you examine this and assess the costs involved and the ROI, the importance attached to using a celebrity is often diminished. 
We’ve all seen press pics and stories of celebrities discussing awareness campaigns that they are supporting. The question is, does this really succeed in driving action? Celebrities can be used at any time to support a huge variety of PR, marketing and advertising objectives, but in our view, you must acknowledge that no celebrity will make a poorly planned campaign or a bad idea successful.
PRimage would also add a few other words of caution: Clearly you should always check industry regulations to see what you can and can’t do when factoring celebrity endorsements into your campaigns and product endorsements. And you need to ensure that the celeb you select either has a direct link to your cause or fit the profile of who you are trying to target.
And it goes without saying that if you opt for celebrity endorsement for your campaign or product launch, you should factor in (and manage) some of the likely risks. For example, are they going to stay on message, or is there a possibility that they could be involved in a scandal in advance of your launch? Obviously there is no way you can completely control this; however, you can minimise the risks. So, it’s important to select a celebrity who does not have a wild lifestyle and is not so high profile that they are uncontrollable (unless you specifically want this for your campaign!)
Judy’s pic of her current favourite male celeb - Philip Glenister, from the wonderful ‘Ashes to Ashes’ TV programme.
Posted in Advertising, Blogging, Business, By the way, Communications, Consumers, Event Management, Healthcare, Leisure Market, Lifestyles, Marketing, PR, Social Issues | No Comments »
Thursday, June 26th, 2008
PRimage client, Day Lewis Pharmacy Plc, has launched a new flagship Day Lewis Pharmacy in Warwick.
The Day Lewis Pharmacy and The New Dispensary GP surgery were officially opened by guest of honour, local MP and Parliamentary Under-Secretary for the Department of Work and Pensions, James Plaskitt, last week. The MP was joined by pharmacy and surgery staff, customers and patients, local dignitaries, and PCT and patient representatives as he cut the ribbon for the official opening ceremony in Warwick.
Mr Plaskitt had a personal taste of the sort of integrated community pharmacy and primary care services being provided by Day Lewis on his tour of the pharmacy, where he had his blood pressure tested by the pharmacy staff. In addition to meeting the Day Lewis CEO, pharmacy team and customers, he also met the GPs of The New Dispensary practice.The importance and benefits of the opening of new pharmacy and health services for the town wasn’t lost on Mr Plaskitt.
Speaking at the event, the MP was full of praise for the new pharmacy and surgery: “Today’s opening of the new Day Lewis Pharmacy and GP surgery at Chase Meadow is great news for local NHS patients and a wonderful achievement for all the parties involved. These first class premises represent an outstanding primary healthcare development and give customers and patients access to a wider range of services in one place,” he said.
“The pharmacy and surgery both embody the efficient delivery of high quality primary care in the modern NHS and will provide a significant boost to the local community. I congratulate all the staff involved in providing these excellent services for the people of Warwick.”
Located in a new development, adjacent to The New Dispensary GP surgery (formerly the Old Dispensary), at Chase Meadow, the Day Lewis pharmacy will provide local people with greater convenience as they will be able to pick up prescriptions directly after seeing their doctor. The Day Lewis pharmacy provides a more integrated service as the pharmacist will be at the centre of the primary care team, working closely with GPs and other NHS professionals in order to meet the needs of the local community. This integrated approach is in line with the Government’s strategy – ‘A Vision for Pharmacy in the new NHS’ – and new pharmacy regulations.
Commenting on the pharmacy contract award, and thanking the MP for officially opening the new pharmacy, Day Lewis Chief Executive, Kirit Patel MBE, said: “We are delighted to have been awarded this new pharmacy contract in Warwick and to have the pleasure of welcoming Mr Plaskitt as our guest of honour at this official opening.
“I believe this new Day Lewis onsite pharmacy location will greatly increase patient convenience and will encourage greater integration of the primary care team - and we look forward to working with our GP colleagues from the New Dispensary Surgery to make this happen. At Day Lewis our focus is on caring for local communities and for our pharmacies to be a key resource in the delivery of easily accessible local health services. So, I am confident that having our pharmacy and the GP surgery alongside us in this new development will provide easy access and convenience to our customers and patients, and will also bring real benefits to the wider primary care team.“
Day Lewis District Manager, Rebecca Myers, commented to Primage MD, Judy Viitanen: “Our new Day Lewis pharmacy is all about providing the best possible service to our customers, and the friendly team here are committed to delivering a high level of customer service and to helping patients with their every healthcare needs. We welcome our customers to the new store, where we will provide them with an expanded range of important pharmacy services in a comfortable and attractive environment.”
Christine Rogers, Practice Manager of The Old Dispensary Surgery, added: “We look forward to the Day Lewis Pharmacy team becoming a fully integrated part of our primary health care team. The location of the new pharmacy alongside our practice ensures that we can develop excellent relationships with the team and that we collectively work together with the aim of improving the patient experience.”
Day Lewis – Caring for our local communities
Posted in Blogging, Business, By the way, Children's Health, Consumers, Event Management, Healthcare, NHS, PRimage press releases, Pharmaceuticals, Pharmacy, Political Scene, Retail, Social Issues, Uncategorized, Women's Health | No Comments »
Friday, June 6th, 2008
Are you looking for reliable, experienced and highly strategic PR support? Do you want a PR agency that has a strong reputation for client service and delivery of intelligent, effective PR and media relations - on time, on message and on budget?
If so, Judy Viitanen and the team at PRimage could provide the answer.
We are a full service Public Relations consultancy. Although we work in a variety of business arenas, we specialise in PR, media relations, public affairs and co-ordinated communications for the healthcare sector, with a strong emphasis on Pharmacy and the Pharmaceutical (Rx and OTC) industry - generating positive media exposure for our clients.
Judy Viitanen and the PRimage team are professionals who truly understand the PR business and healthcare communications in depth. Closely co-ordinated teamwork and regular brainstorming sessions on your business ensure we formulate and present you with the most creative proposals. At PRimage we integrate fully as an extension of your own team where our experience becomes shared.
You can be confident that our PR strategy and approach to your company’s media relations will be consistent and persistent; proactive as well as reactive: because we understand that positive editorial is a powerful promoter for your credibility, image and reputation.
And you can be sure that however small or large the PR project, we bring the same commitment to our implementation and delivery. At PRimage the partners do the work - we don’t just win the business!
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Thursday, February 28th, 2008
Are you a US healthcare company considering launching your products, services or innovative healthcare technology in the UK? Then PRimage recommend that you consider attending the ‘New Frontiers’ business development seminar in November 2008. Hosted by the Company Chemists’ Association - the UK professional trade body representing the UK’s largest multiples - this is truly a ‘must-attend’ event for US and international companies expanding in the UK pharmacy market. Register before 31st March and be eligible for the 10% ’super early bird’ discount!
In just 2 days you will: - Understand the UK pharmacy market and assess its potential - Hold guaranteed private meetings with key decisions makers from all the major UK pharmacy businesses -Gather valuable intelligence about how to tailor your sales and marketing strategies to the needs of UK pharmacy
For more details about the benefits of attending New Frontiers and to register on line, go to: www.thecca.org.uk/newfrontiers
Posted in Advertising, Alternative therapies, Blogging, Business, By the way, Children's Health, Communications, Conferences, Europe, Event Management, Food and diet, Healthcare, Marketing, Men's Health, PRimage press releases, Pharmaceuticals, Pharmacy, Retail, USA, Uncategorized, Women's Health | No Comments »
Saturday, February 2nd, 2008
Judy Viitanen and the PRimage team share the following advice and tips to anyone who is looking for an answer to the question “when should I send out a press release on my company, product or service?”
Simple: the time to do this is when you have something topical and newsworthy to say. All releases need a strong ‘hook’ – in other words, an angle that will appeal to editors and give your story a good chance of gaining coverage. So, what would be considered newsworthy? Always a good starting point is a new product launch or service. Or maybe you’re starting a new business venture and want to promote the company offering. Provided your news release highlights the benefits and applications of your particular product / service / market entrant you stand a good chance of the local and trade press giving you some coverage - especially if whatever you’re launching is technically innovative or it’s being marketed in an unusual or high profile way. A word of caution though - do avoid unnecessary jargon or ‘marketing-speak’ that could alienate journalists!
Other company activities could be newsworthy. Have you appointed any new members of senior staff? Won a large contract or client? Become involved in a sponsorship deal? Are you expanding or opening a new outlet? Have you received an accolade or won an industry award? If so, the trade press might be interested. Forthcoming events can provide ideal material for announcements. Are you holding any open days, speakers’ panels, rallies or debates? Charity events or donations from your organisation to good causes are worth highlighting, as are initiatives that benefit the wider community. Remember, local media love local stories! And if celebrities or public figures are involved, your newsworthiness will increase. The level of interest will relate to the stature of your company and the nature of your event.
When you’re seeking newsworthy stories, don’t forget one of your best assets – your staff! Have any employees been recognised for outstanding achievements? Do they have unusual hobbies? Have they received any unusual requests or orders from customers that your company has fulfilled? The local press might opt for a quirky human-interest story. Our tip is to also keep an eye open and monitor current affairs for events into which you can hook. Can you associate your company with upcoming issues and initiatives or trends? Statements that could be perceived as controversial, such as stating your organisation’s stance on a public issue, might gain coverage. Have you conducted research that gives you statistics you could release?
Finally, if you’re targeting different press sectors with the same story, write multiple releases rather than issuing one ‘catch all’ release. You need to think carefully about what you’re announcing and who it’s aimed at, rather than using the ‘scattergun’ approach and sending untargeted material to journalists. Judy Viitanen and the PRimage team have successfully helped a range of clients - large and small - to maximise their publicity opportunities and strategy - we can ensure the important people know who you are, and that you get plenty of media exposure for all the right reasons! So if you’re looking to improve your media coverage and boost your company or product image in 2008, PRimage would love to talk to you - and there are no strings attached to a chat. Please call: 01727 874137 Mobile: 07717691845. Or e-mail judy@primage.org
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Friday, December 21st, 2007
It’s that time of the year again for many of us so, whatever you are celebrating - Christmas, Hanukah, Eid - festive geetings and best wishes for a healthy, happy and successful New Year from Judy Viitanen and the PRimage team. Enjoy!
Posted in Advertising, Alternative therapies, Blogging, Business, By the way, Children's Health, Communications, Conferences, Consumers, Crime, Economy, Education, Environment, Europe, Event Management, Family, Financial, Food and diet, Healthcare, Leisure Market, Market Research, Marketing, Media, Men's Health, NHS, News Bytes, PR, PRimage press releases, Pharmaceuticals, Pharmacy, Political Scene, Public Affairs, Retail, Social Issues, Tourism, Transport, Travel, Uncategorized, Women's Health | No Comments »
Thursday, October 25th, 2007
Judy Viitanen, PRimage Managing Director and her team are supporting the Breast Cancer Campaign in its award winning ‘wear it pink day’ tomorrow, Friday 26 October, as part of Breast Cancer Awareness Month - and we urge you to join in too …. make tomorrow a pink extravaganza!
So what do you have to do? Well, it couldn’t be easier. Whether you are in an office, at school, or simply doing the shopping, on 26 October donate £2 to Breast Cancer Campaign and wear an item of pink - anything you like, lots of pink, a little bit of pink, as long as it’s pink. Judy and the PRimage ladies plan to dress head to toe in pink (our favourite colour) - and our chaps will be sporting pink ties and hankies as well!
Last year’s wear it pink day raised an amazing £3 million for breast cancer research and helped to fund over forty new research projects in the United Kingdom. This year the campaign and its supporters, like Judy Viitanen, want to raise more! So come on, go pink tomorrow - Your donation and support will allow the Campaign to continue researching the cure and help the one woman in nine in the UK that will be diagnosed with breast cancer in her lifetime.
Judy Viitanen says
“As a specialist healthcare communications company, PRimage totally support this important campaign. Breast Cancer Campaign is the only charity that specialises in funding independent breast cancer research throughout the UK. Their research looks at improving diagnosis and treatment, better understanding how breast cancer develops and ultimately either curing the disease or preventing it.
Every year nearly 44,000 people in the UK are diagnosed with breast cancer. Like many others, we know people who have lost friends and family members to breast cancer. So we are encouraging all our friends, family, neighbours, clients and business collegeagues to support wear it pink day on October 26 to help raise valuable funds for breast cancer research.”
Please help Breast Cancer Campaign reach its target of £3.5 million and take part in the UK’s original and best pink day. To register and to receive your free fundraising pack either call freephone 0800 107 3104; or visit www.wearitpink.co.uk
Posted in Blogging, Business, By the way, Communications, Consumers, Event Management, Family, Healthcare, PR, PRimage press releases, Social Issues, Women's Health | No Comments »
