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NEW Focus Group Service from Bizziebaby

Monday, August 5th, 2013

Bizziebaby, the online review website for all the family – www.bizziebaby.co.uk – have developed a bespoke focus group service for companies wishing to use qualitative research to probe parents’ views and opinions on their products.  Bizziebaby provides the expertise; the database and the ability to supply you with incisive insights to tap into the minds of the general public, find out what they feel, what they want, and what they need. 

Our new focus group service will include developing the group discussion questions, recruiting respondents from our dedicated reviewers, conducting the focus group and analyzing and reporting your results. It offers you the chance to research any aspect of your business, formulate ideas for the future and use this feedback for the marketing direction of your brands.

Our video team have over 20 years’ experience within the industry and are skilled in all aspects of video production and editing.  Our experienced focus group Moderator is Judy Viitanen – a seasoned PR and Marketing professional who has over 30 years’ proven track record in marcomms in the UK and USA.

Judy Viitanen comments: “I am delighted to be working with the Bizziebaby team on their exciting new service, which will offer their existing and new clients a personal, friendly and tailored approach to maximising the benefits of qualitative research.  In collaboration with our clients, we will ensure the aim of the focus group aligns with your strategic marketing, and we will then analyse and make sense of what respondents say in a way that is both actionable and meaningful. In my experience, focus groups are one of the most cost-effective ways to provide an insight into the public’s mind on how they perceive a product or service”.  

To find out more, discuss your requirements and to book a focus group programme please call Becky Taylor on 0845 2930998.

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About Bizziebaby:  Bizziebaby was established in 2008 and has evolved to become the only website totally dedicated to featuring reviews for products applicable to ‘All the Family’.  Over the years Bizziebaby has established a very extensive, unique database of parents throughout the United Kingdom. 

The Bizziebaby database: Is updated daily which gives us the unique ability to supply any client with a very specific focus group set of respondents; Features information on the Parents – Age of mother and father, age of children, gender, location within the UK, allergies food/skin, if a parent is breastfeeding etc.  This enables us to exclusively tailor a Focus Group research programme to each individual client’s needs; presently incorporates 6,500 registered members living in the United Kingdom and the Chanel Islands.  

For these reasons – and more – Bizziebaby can offer one of the most exclusive Focus Group Research programmes available!

Welcome to PRimage

Friday, February 1st, 2013

Bill Gates once said, “If I was down to my last dollar, I’d spend it on public relations.”

That’s quite an endorsement for the value of PR.

If you want to make 2013 the year that your company or product maximises the value of strategic and results-led PR, we can help.

PRimage offers you fresh ideas and a wealth of experience. Our experience spans most industries – and we offer specialist insights in health, well-being, property and social media.

Our social media marketing services cover daily management of your business Facebook page(s), Twitter, LinkedIn, Pinterest and company blog postings – all strategically structured to work in synergy to increase brand awareness. We maximise our three decades of public relations and marketing experience and our 360-degree deep immersion in social media to help connect ideas, trends, products and people!

New for 2013 is our PR & Marketing Package for Start-ups – aimed at new companies who need to get their budding business and products off to a healthy start.

Download our credentials presentation to learn more about our services and how PRimage create the buzz to help you stand out and get noticed!

Judy Viitanen and the PRimage team are sure your business will benefit from our cost-effective services and client-orientated approach.

When you’ve reviewed our presentation and you’re ready to find out more, please contact us for a free consultation.

PRimage PP Credentials

Playtex Tonique Contour Bra – Perfect for curvy ladies says PRimage!

Monday, April 9th, 2012

PRimage love the newly launched Tonique Contour bra from Playtex: it has all the comfort of a wireless bra, yet with the uplift of a push-up bra – and makes your décolletage delicious!  The secret lies in the Tonique Contour’s ‘Flexi-Support’ panel — a discreet curve of plastic which sits under the breast to give support and enhance shape. For many curvy women the comfortable moulded shape will be a real winner! That’s the verdict from Judy Viitanen – she has modelled the new-style bra and says: ‘It is definitely the best fitting and supportive bra I have ever worn. It boosts my curves and gives me a super silhouette – and it’s so comfortable. I absolutely love it!

http://www.womanandhome.com/fashion-advice/531090/this-bra-makes-us-feel-younger

HAPPY 2012! Love and best wishes from Judy Viitanen and PRimage

Saturday, December 31st, 2011

☆¸.•°*”˜˜”*°•.¸☆ ★ ☆¸.•☆☆¸.•°*”˜˜”*°•.¸☆

In 2012….I hope the kindness you’ve given to others returns many times to you.
May you have the hindsight to know where you’ve been,
The foresight to know where you’re going,
And the insight to know when you’re going too far.
May hope, love, and warmth be in your heart’s possessing,
And may the New Year bring you and yours many blessings.
Happy New Year!

Judy Viitanen

Social media marketing and ad trends – PRimage view on US trends

Wednesday, July 13th, 2011

PRimage has read some interesting and recent stats on social media marketing and advertising trends for small businesses/local advertisers in the US that we want to share.

Small businesses in the States are clearly looking for new customers on social media platforms – and are taking a positive stance about putting this into the marketing mix. Judy Viitanen believes this trend should be noted by UK small businesses and local advertisers ‘across the pond’!

One emerging area of social media that PRimage is already interested in for our clients is the daily deal sites, such as Groupon and LivingSocial.  We are big fans of both – and Judy often takes advantage of the offers for her own and family use.

From these stats it appears that small businesses are diving into social media with good reason: they give them with much needed exposure to new customers and sales.

A study last month by MerchantCircle shows that although only 9.4% of the businesses polled had offered a daily deal with a group buying site, 77% of those businesses said they would do so again. Of those that said they would offer a deal again, 58% cited it as being effective for customer acquisition, and 24.3% even turned a profit. “Creating a profile on a social network” was named the most effective marketing or advertising tactic used according to the nearly 5,000 local business owners polled by MerchantCircle.

 

 

OTC MARKETING AWARDS

Saturday, March 12th, 2011

Judy Viitanen enjoyed a great evening of business and networking (and lots of fun) last night at the Park Lane Hotel – celebrating OTC Bulletin’s prestigious OTC Marketing Awards, which recognise the achievements of the British OTC industry.  

These unique Awards focus exclusively and entirely on suppliers of OTC products – non-prescription medicines, food supplements and selected unlicensed healthcare products – in both pharmacy and grocery. Judy was on the judging panel for the Best PR Campaign for a Non-Medicine.

It’s always a pleasure to join clients, friends and colleagues in celebrating and recognising the achievements of excellent brands, campaigns and retailers. PRimage congratulate all the winners – and especially Boots, who won the CCA-sponsored award for the Best OTC Multiple Retailer of the Year.

The celebrity compere Dara O’Briain was brilliant!

Pharmacy’s place in the new NHS

Wednesday, February 2nd, 2011

For anyone involved in the UK community pharmacy and pharma industry sectors, Judy Viitanen recommends checking out the useful and directional guide on the NHS reforms by the trade journal, C&D.  PRimage found it very helpful in understanding the bodies that will influence community pharmacy in the new NHS.  You can find the guide on the C&D website.

www.chemistanddruggist.co.uk

Demand for automated health stations grows in U.S. health care sector

Tuesday, February 1st, 2011

Lifeclinic International – the world’s largest supplier of commercial, automated, blood pressure monitors and health stations – reports that while the national health care debate continues in the USA, the private sector is creating innovative ways of utilising health information technology to drive down costs, streamline processes and allow individuals to become more proactive in managing their own health.

Lifeclinic monitors accomplish all of these goals – and the company’s new product line of automated self-testing health stations are rapidly increasing in popularity among retail pharmacies, corporate worksites and medical clinics. The health stations not only measure blood pressure, they also offer a wide variety of other non-invasive tests, such as weight, body-fat, blood oxygen and BMI along with providing important health and OTC/Rx information based on testing outcomes; such as medication or food interactions, diabetes information, or healthy how-to interactive guides.

To find out more, contact: salesteam@lifeclinic.com

Day Lewis announces its commitment to the new Royal Pharmaceutical Society

Tuesday, January 25th, 2011

Day Lewis, the UK’s largest independent pharmacy group, has today announced that they will for the first time pay the membership fee for their employee pharmacists, when the renewal for new Royal Pharmaceutical Society takes place at the end of February 2011.  This is a significant step for Day Lewis and signifies their support for the Society in its first 12 months as an independent professional body.

Day Lewis said that membership of the Society is important to encourage professionalism among its pharmacists and to ensure that they have access to the most up to date pharmacy information and guidance materials.  They recognize that their pharmacies need skilled, supported and motivated professionals to maintain Day Lewis’ commitment to helping people in the community to stay healthy and to feel better. Competitive advantage depends increasingly on quality services – and patients’ trust in the professionals delivering them and that trust helps to build customer loyalty.

Kirit Patel, CEO at Day Lewis Pharmacy told PRimage MD, Judy Viitanen:

“I passionately believe that it is important for pharmacists who want to see a ‘leading from the front’ organisation that they become part of the new professional body. I am clear about the benefits of joining the professional leadership body. I hope that other pharmacists will feel the same – and be aware of its value in enhancing their professional kudos and reputation.

I am a great believer that only through one unifying, strong voice will pharmacy ever be recognised and excel. For many years I have long held the opinion that we needed a robust, influential, supportive and unifying professional body that provided comprehensive leadership, and was recognised by its membership and external stakeholders as a leader and visionary in pharmacy affairs. am proud to join the new professional body – and I am confident that it will respect members’ views and aspirations, and support them professionally and educationally.”

Helen Gordon, Society Chief Executive said: “Pharmacists who work for Day Lewis will benefit from Society support and development.  This will ensure they have the knowledge and skills to provide the level of quality needed to encourage patient trust in pharmacy services. Day Lewis have shown a commitment to the profession by supporting pharmacist employees in this way and it is a great endorsement of how being a member of the Society is a fundamental part of a pharmacist’s professional identity.”

The 2011 membership year will start on 1 March.

Ask Your Pharmacist! says PRimage

Tuesday, January 18th, 2011

With client’s in the community pharmacy sector, Judy Viitanen was pleased to see this great feature profile on the valuable role that pharmacist’s play in keeping the nation healthy!

Good feature profile on the role and value of community pharmacists: http://www.netdoctor.co.uk/healthy-living/wellbeing/role-of-pharmacists.htm