Archive for the ‘Public Affairs’ Category

Are GPs ready to shape commissioning role? It seems so!

Wednesday, September 8th, 2010

Going through this morning’s healthcare news, PRimage is interested to see the findings of a new snapshot poll and report by the Family Doctor Association - which found that 17% of GPs were ‘very interested’ in a leading role in GP led commissioning.

A further 46% were ‘somewhat interested’ in a role in the GP commissioning changes proposed by health secretary Andrew Lansley.lansley-2

The poll also revealed most GPs were keen to support local leaders to develop commissioning – 43% were ‘very interested’ and a further 43% ’somewhat interested’.

Judy Viitanen believes that the challenge now for ministers is to effectively harness this enthusiasm and willingness among GPs to help shape and deliver the reforms set out in the white paper – ‘Liberating the NHS’. 02052007_doctors_talking_with_patientsq

PRimage on the power of positive communication!

Monday, August 2nd, 2010

Judy Viitanen and the team believe whether we are communicating with clients/customers, colleagues, or family/friends, we can use positive language to project a helpful image rather than a destructive one.

The impact and importance of positive communication as summed up by Mahatma Gandhi can be translated as:

  • “Keep my words positive. Words become my behaviours.
  • “Keep my behaviours positive. Behaviours become my habits.
  • “Keep my habits positive, because my habits become my values.
  • “Keep my values positive, because my values become my destiny.
  • “There is no dress rehearsal. This is one day in our life.”

We can help ourselves to develop positive language by:

  • choosing words and actions that convey the impression we wish to give;
  • actively listening to the words, tone and intonation we use when we speak and by editing carefully what we write;
  • deleting anything negative and replacing it with something more positive;
  • practising this process until the negative words and phrases are filtered out before they are expressed;
  • when disagreeing with something or someone, giving clearly the reasons for our disagreement before stating that we disagree;
  • offering alternatives or suggesting options and amendments to ideas that we genuinely believe inappropriate or unworkable;
  • asking for support, and challenge, from our colleagues.biz-pic-2

Andrew Lansley - “Pharmacies are an under-used asset in delivering better health” - PRimage comment

Thursday, July 22nd, 2010

lansley-31As Health Secretary Andrew Lansley publishes further details on the NHS White Paper today, Judy Viitanen and the PRimage team had their mid-morning coffee break tuning into Mr Lansley’s live online White Paper Q&A via the Number 10 web site.

With clients in the pharmacy and healthcare sector, PRimage has been keen to know what the NHS Health White Paper would mean for pharmacists. So Judy was delighted and encouraged to hear some really positive comments from the health secretary on the value and potential of community pharmacy.

Andrew Lansley commented:pharmacists

“Pharmacies are an under-used asset in delivering better health”

“ GPs have too often seen themselves and pharmacists in competition for resources. With GP-led commissioning I believe we will see a greater recognition by local consortia that pharmacy is an integral part and an effective part of how they can deliver services better, for example minor ailments and medicines’ use reviews”pharmacist-2

“Through local authorities we will also be delivering local health improvement strategies, they can and should be developing preventative work with pharmacists, like the health check or Chlamydia screening”

“Under the pharmacy contract we had simply not seen the development of those additional services that was intended, we need to ensure that the pharmacy contract delivers what all participants wanted which is fair and transparent funding for dispensing and an increasing opportunity for pharmacy to offer health services”pharmacy-4

Generic Medicines: Prices and Profits – PRimage comment

Sunday, July 18th, 2010

Mooching over the Sunday papers, Judy Viitanen has just read a good piece of investigative journalism in today’s Mail on Sunday on the dramatic increase in generic drug prices in UK and pharma companies excessive profits. 1900417

Check out this link to read the 3-page article in full:   http://bit.ly/dk2CK6

As an example, the piece cites two years ago, when a packet of hydrocortisone tablets cost the NHS £5 – and now the cost is claimed to be £44.

You’d think with the buying power of the NHS we’d get the cheapest possible prices – but as the article reveals, we don’t. This situation is clearly unacceptable – and needs to be reviewed.

So, as a specialist healthcare lobbying and communications consultancy, PRimage is pleased to hear that the Department of Health is evidently launching a review to examine why the cost of some generic drugs has risen so dramatically. In our view, Labour poured millions of pounds of tax payer’s money into the NHS and various PCTs and Procurement Departments, but clearly failed miserably to check just how the money was being spent!

The NHS as a huge customer should be able to negotiate huge discounts on these cheap medicines! Maybe NHS should manufacture their own generic medicines - and use the money from savings from removal of the PCTs to fund it? money-4What’s your view?

There is certainly no profit being made from pharmacies in this. All the pharmacy gets paid by the Government is the price that they’ve paid the wholesaler, - (or at least, the Governments idea of what should have been paid. - which is frequently less!) - plus a dispensing fee of around 90p. That’s their profit!

GP Consortia: Plus ca change?

Tuesday, July 13th, 2010

Judy Viitanen was interested to read that an HSJ survey shows that 61% of respondents think GP consortia will be “indistinguishable” from PCTs in 5 years! Plus ca change, plus c’est la meme chose?doctors_consulting

More than 2,800 HSJ readers - PRimage included - have taken part in the survey, which drew responses from managers and clinicians across the NHS, including chief executives, chairs and GPs themselves. And three quarters say that they do not agree with plans to place the bulk of the NHS’s £80bn commissioning budget in the hands of GPs. Two thirds say GPs do not know enough about services outside primary care and over half say they do not trust local GPs to use commissioning budgets in the best interests of patients.

Worryingly, over half say they expect GPs to use commissioning budgets to increase their own profits! And perhaps predictably, over 55 per cent of primary care trust staff involved in commissioning fear they will lose their jobs as a result of the NHS white paper.

NHS Reforms:Media reactions - PRimage comment

Tuesday, July 13th, 2010

media-headlinesHave spent this morning assessing media reaction to NHS reforms. Very predictable!

The reforms have been broadly welcomed by right-leaning papers, who like the prospect of putting ‘doctors back in charge’, while left-leaning press raise concerns about a move towards a ‘pro-market NHS’ and public sector job cuts.

PRimage especially liked The Sun’s welcome of the removal of ‘thousands of NHS penpushers’ – and The Express’s description of the cost savings as coming from ‘taking the axe to bloated NHS management’ ……

NHS WHITE PAPER: ‘Equity will be maintained’: PRimage profiler

Monday, July 12th, 2010

http://www.dh.gov.uk/en/Publichealth/LiberatingtheNHS/index.htm

Judy Viitanen believes Lansley and the Government need to factor in safeguards to ensure GPs are competent and appropriately incentivised to commission health services! A total focus on a medical model to revolutionise NHS services could risk diluting the great potential and benefits of other primary care services - community pharmacy, optical services, dentistry etc - and their valuable role in public health.


andy-burnham-3We were amused by Burnham’s quote that ‘PCTs are screwed’ in response to Lansley statement!

We are especially pleased that “Patients will be in charge of making decisions about their care.” … and their carers. elderly-3

Implications

implications for all health organisations in the NHS and very significant changes for PCTs and SHAs: PCTs will go by April 2013! Many staff will be worried … Thank God we have an end to tick-box targets! GP commissioning to be compulsory and ‘management allowances’ to fund it.

  • patients at the centre of the NHS
  • empowering clinicians and GPs in particular
  • refocusing the NHS on outcome measurement.
    4244886

The key highlights of the document, entitled Equity and Excellence: Liberating the NHS, are listed below:

· Put patients right at the heart of decisions made about their care

· Put clinicians in the driving seat on decisions about services

· Focus NHS on delivering health outcomes comparable with, or even better than, those of our international neighbours

· Introducing an Outcomes Framework to set out what the service should achieve leaving the professionals to develop how

· General Practices responsibility for commissioning NHS services

· Real, local democratic accountability to healthcare

· Reward commissioners for delivering care in line with quality

· The Outcomes Framework will be supported by clinically established quality standards

· Reform the payment system in the NHS

· Patients will be at the heart of the new NHS. Our guiding principle will be ‘no decision about me, without me’

· Extend ‘personal budgets’, giving patients with long-term conditions real choices about their care

· An independent and accountable NHS Commissioning Board will be established

· The Care Quality Commission will safeguard standards of safety and quality

· Detailed consultation documents will enable people to comment on the implementation of this strategy

· Ensure patients’ voices are heard, so we will establish ‘HealthWatch’

· All NHS trusts will become Foundation Trusts

· Reduce the Department of Health’s NHS functions

· Phase out the top-down management hierarchy

· Publish a report setting out the future of NHS-related quangos. Meaning a reduction of at least a 1/3

· Reduce the Department of Health’s NHS functions

· Patients will have choice over treatment options

· All GPs expected to join commissioning consortia by 2012, says the white paper

Strategy:

  • The government will devolve power and responsibility for commissioning services to GPs and practice teams working in consortia.
  • Every GP will be a member of a ’shadow’ consortium by 2011/12.
  • Consortia will start taking on duties from 2012/13 and full financial responsibility from April 2013.
  • Management allowances will be available to help fund commissioning.
  • An independent and accountable NHS commissioning board will allocate and account for NHS resources.
  • NHS commissioning board will calculate practice-level budgets and allocate these directly to consortia and will hold practices to account.
  • GP consortia will include an accountable officer.
  • Each consortium will hold its constituent practices to account.
  • GP consortia will agree local priorities each year, taking account of the NHS Outcomes Framework.
  • GPs will need to engage patients and the public in the commissioning process.
  • Over time the DoH will seek to establish a single GP contract and funding model.
  • PCTs and SHAs will be phased out.
  • Patients will be able to choose which GP practice they register with regardless of where they live.
  • The current performance regime will be replaced with separate frameworks for public health and social care.
  • A new NHS Outcomes Framework will provide the direction for the NHS.
  • The government will incentivise ways of improving access to primary care in disadvantaged areas.

NHS - MAJOR CHANGES AHEAD: PRimage Comment

Monday, July 12th, 2010

7706136The coalition government is set to launch its much anticipated NHS White Paper later today and with it major changes to the NHS system.

Amongst the main changes and market dynamics expected in the White Paper are:

  • Compulsory commissioning for GPs
  • Scrapping of PCTs and PECs
  • NHS Board with regional offices will be established.
  • Patients to have elected positions on boards

02052007_doctors_talking_with_patientsq1It’s likely that the White Paper will propose that around £80 billion should be handed directly to general practitioners who will then be given the power to invest the money in patient care as they see fit.

As a specialist healthcare communications and lobbying consultancy, PRimage is keen to see a new results-driven framework – which works for the benefits of patients. Labour’s top-down targets were way over the top and frustrated many primary healthcare professionals.

In our view it is crucial that Andrew Lansley and the Government stick to their plan to cut £1bn from NHS bureaucracy and use it to improve frontline services. It’s also spot-on to allow patients to be given more choice and control of their care.lansley1

New Government’s ambitious legislative programme – PRimage comment

Tuesday, May 25th, 2010

We’ve just finished listening to the Queen’s Speech. _45798937_007343060-11

Our view: the coalition is taking on an ambitious and challenging political programme! But we wish them success. David Cameron’s Con-Lib government aims to enact 22 separate bills over an 18-month period, as it attempts to build on the early goodwill towards the coalition. Nick Clegg will preside over a range of political reforms, including fixed-term parliaments and a bill to hold a referendum on changing the Westminster voting system to the so-called “alternative vote”.

Our interest as a healthcare communications agency means that we were looking for steers on the NHS.  So, particularly important for health was that the voice of patients and the role of doctors in decision-making will be strengthened, with the aim of improving public health as well as reducing health inequalities. A Health Bill is expected to begin its legislative process in 2011.  So there are sure to be a number of consultations to respond to - and plenty of opportunities for engagement in the coming months as the content of the Bill is decided. PRimage is looking forward to this - and to factor in our client’s interests and viewpoints.

MD, Judy Viitanen, is pleased that the overall thrust of the programme indicates that both the Tories and LibDems share a common interest in devolving power over public services to local people. We also give a ‘thumbs up’ for the news that the legislative programme include plans to create an Office of Budget Responsibility to produce independent economic forecasts and a shake-up of City regulation, giving the Bank of England greater powers in maintaining economic stability.

As a specialist healthcare public affairs and PR consultant, Judy is reassured that the Treasury has confirmed that the Department of Health’s overall spending will not be reduced in the current financial year. 7706136The Chancellor has announced £6.2bn would be saved from government spending during 2010-11, but none would come from the DoH. Health will have to make additional efficiency savings but they will be reinvested within the department.

For sure there will be tough and difficult times ahead; but the PM and deputy PM are right to focus on reducing the huge deficit as the most crucial challenge. 57434645771821We will be seeing an interesting 18-months of politics ahead ……..

Beat bullying! Saving Lives Campaign – PRimage comment

Friday, May 21st, 2010

This terrible news story today – ‘Schoolboy, 15, hangs himself after ‘being plagued by bullies’ http://bit.ly/dxZhDg - highlights the urgent need for the new coalition government to take action and deal with the issue of bullying, especially in schools.

http://www.youtube.com/watch?v=D6dbJk4i0VY – Saving lives campaigning documentary is lobbying for affirmations in schools, to help deal with bullying and racism!

To find out more and to lend your support to this campaign, please contact: saving_lives@hotmail.co.uk or judy@primage.org

anti-bullying