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2013 Resolutions

Friday, January 4th, 2013

Judy Viitanen thinks this encompasses good advice and the best attitude for 2013. Happy New Year!

HAPPY 2012! Love and best wishes from Judy Viitanen and PRimage

Saturday, December 31st, 2011

☆¸.•°*”˜˜”*°•.¸☆ ★ ☆¸.•☆☆¸.•°*”˜˜”*°•.¸☆

In 2012….I hope the kindness you’ve given to others returns many times to you.
May you have the hindsight to know where you’ve been,
The foresight to know where you’re going,
And the insight to know when you’re going too far.
May hope, love, and warmth be in your heart’s possessing,
And may the New Year bring you and yours many blessings.
Happy New Year!

Judy Viitanen

Judy’s recipe for Chicken Fricassee … PRimage recommend!

Saturday, July 23rd, 2011

This is a fantastic and yummy recipe – which is so easy to cook – and is sure to please everyone. I do hope you like it as much as we do!

Serves 4: Ingredients

• 4 large chicken fillets or one 3lb chicken jointed and cut into portions

• 2 tablespoons butter + 2 tablespoons olive oil

• 2 tablespoons flour

• 1 large cup dry white wine – ideally Chablis

• 3 smallish cups chicken stock

• 8 oz small button mushrooms and 2 carrots finely julienned

• 16 small white onions and half a bell pepper, finely sliced

• Bouquet garni and finely chopped fresh tarragon, parsley and thyme

• Salt and ground pepper to taste

• 1 tsp lemon juice and 2 finely chopped plump garlic cloves

• 1 tsp sugar

• 8 tablespoons heavy cream

• 2 tablespoons chopped parsley to garnish


• Heat the oil and butter in a flameproof casserole dish.

• Add chicken pieces and brown on all sides. (This is to sear them)

• Sprinkle with the flour, coating them all over. Add one chopped garlic clove

• Cook gently over a low heat for a few minutes.

• Pour in the wine and bring to the boil.

• Slowly add the chicken broth.

• Bring to the boil, and then reduce the heat to simmering point.

• Add the bouquet garni and herbs and season to taste.

• Simmer gently for about 45 minutes until chicken is tender – half-way through cooking, add extra wine/stock if needed

• In a separate pan, heat the remaining butter and cook the mushrooms and the finely chopped bell pepper and garlic clove with the lemon juice until they are golden brown.

• Put the mushrooms, garlic and pepper slices in a warm bowl and set aside. Drain some of the buttery veggie juices from the cooking pan into the bowl

• Add the onions, thin strips of carrot, water and sugar, to the pan mix well and simmer until tender.

• Strain and add the onions/carrot strips into the bowl with the mushrooms/peppers.

• When the chicken is cooked, transfer to a warm serving dish and keep to one side.

• Add the vegetable juices from the pan (too nice to throw away- gives a good flavour!) to the casserole dish and bring to the boil stirring frequently.

• When the sauce is reduced, whisk the cream in and cook for about 2 minutes.

• Finally, add the mushrooms and onions and cook for a further 2 minutes.

• Taste it at this stage and season to your liking.

• Pour the sauce over the chicken, sprinkle with chopped parsley and serve!

Have mashed potatoes or rice, plus green veggie to accompany

Obesity epidemic in the US ….

Thursday, June 30th, 2011

PRimage keep up to speed on a wide range of areas for our clients – and healthcare issues are always on our monitoring radar.  Obesity is a big problem in the UK (excuse the pun) … but just look at this infographic with the depressing reality across the pond ….

NHS Bill – A Healthy Prescription?: PRimage comment

Wednesday, January 19th, 2011

As PRimage see it there are pros and cons for this radical overhaul of the NHS. It’s a huge risk – and yes, of course it will bring massive organisational upheaval – but we should remember that the Govt needs to find 4% NHS efficiency savings a year for 4 years to keep up with rising demand!

The new policies will mean ministers essentially giving up day to day management of the service – opting instead to set annual priorities and measures of improved health outcomes for a national commissioning board. This board will performance-manage consortia of GPs to whom it will have to hand well over half the English NMS’s £100bn budget, with which to commission care locally. The worry is that this commissioning board will simply be a substitute DoH – but without a public health remit.

PRimage MD, Judy Viitanen, is a former District Councillor – and strong supporter of localism – so she’sencouraged by the policy to transfer much of public health to local authorities, who in turn will get strengthened scrutiny powers over GPs’ plans. And as a healthcare communicator and lobbyist, she is hoping that increased NHS investment in clinical care, and a focus on proactively improving health outcomes will help the treatment of cancer and other serious conditions – and ultimately bring swifter and better care closer to patients.

Coalition’s poll ratings and appointment of Field as ‘poverty tsar’ – PRimage comment

Sunday, May 16th, 2010

PRimage believes that David Cameron has made an excellent decision in appointing the Labour MP Frank Field as the Government’s ‘poverty tsar’. Cameron is clearly putting the fight against deprivation at the heart of his agenda. As a compassionate Conservative, Judy Viitanen thinks this is exactly the right approach, and is very relieved to hear that Mr Field has been asked to lead a major review into levels of poverty across Britain. He is also expected to study how poverty should be measured in the future.frank-field

Field is a long-time champion of welfare reform, and an MP that Judy really admires!

PRimage is also pleased to see that a new ICM opinion poll published this morning shows a high level of public support for Mr Cameron’s coalition administration – and for its key policies on tax and political reform. Almost two-thirds of voters (64 per cent) thought that the Lib-Con coalition was the right way forward for Britain after the general election resulted in a hung parliament. It was backed by 87 per cent of those who voted Tory this month and 77 per cent of Lib Dem voters.

Overall, the Conservatives have gained one point since the election and are supported by 38 per cent of the public. The Lib Dems, by contrast, have slipped significantly, down three points to 21 per cent. Labour have gained three points to 33 per cent.

Let’s hope that this “trust” between the Tories and the Lib Dems and the electorate continues!5743464 However, PRimage hopes that Cameron will keep to his Conservative pledges on defence, immigration and Europe. Watch this space.

HEALTH POLICIES – PRimage view and comment

Friday, April 9th, 2010

As the General Election campaign gets underway, the three main political parties have outlined their key policies and targets for health. PRimage has reviewed these – and for Judy Viitanen and the team, our vote goes to the Conservatives. We totally agree with their view that the NHS under Labour has been totally target driven. This has to change! 7706136

Read the summary below and let us know your views.


The party says that “we can’t go on with an NHS that puts targets before patients”

Specific health policies and targets

Scrapping all politically-motivated process targets

Putting more detailed NHS performance data online

Improving cancer and stroke survival rates

Enabling patients to rate hospitals and doctors

Giving anyone the power to choose any healthcare provider that meets NHS standards

Opening up the NHS to new independent and voluntary sector providers

Linking GPs’ pay to the quality of the results they deliver


Labour believes the NHS is its “greatest achievement”

Specific health targets if the party is re-elected:

Working to eliminate mixed sex accommodation in hospitals

Rolling out a national programme of vascular checks for everyone aged between 40 and 74.

To prevent at least 9,500 heart attacks and strokes every year and save 2,000 lives.

Extending the ages at which adults are screened so that an additional 500,000 women will be screened for breast cancer.

2 million men and women will be screened for bowel cancer

Training 3,600 more new psychological therapists to treat people with depression and anxiety.

Reduce the numbers on sick leave and benefits.

Giving every 11 to 14-year-old hands-on cooking lessons from 2011 to help reduce childhood obesity


Specific health policies:

Giving people control over their local health services

Introducing patient contracts

Improving access to GPs around the clock

Abolishing strategic health authorities

Universal care payments for those over 65 who require personal care

Closing medical wards and sending staff home during super bug outbreaks

Judy Viitanen on Twitter@JVPRimage

Friday, March 19th, 2010


Ah Britain …… But at least the sun is still shining!

Monday, September 28th, 2009
This weekend Judy received an email from a friend and business colleague from ‘across the pond’ with an interesting opinion piece article attached, written by Theodore Dalrymple (aka Anthony Daniels). Entitled, ‘ The British Disease’ …… The press cutting was a critique and personal commentary of the current state of play in today’s Britain – with observations about the economy, education, our nation’s lack of attention to service, plus some scathing views on Gordon Brown and David Cameron.
PRimage found it an interesting article (in part) …… we totally agree with the comments on Brown and the state of the British economy … BUT …. we totally disagree with Mr Daniels’ views on David Cameron, whom we rate highly! Cameron and the Tories are way ahead of Brown and Labour in the opinion polls …. A ComRes poll in today’s Independent newspaper puts Labour support on 23 per cent, level-pegging with the Liberal Democrats, while the Conservatives are on 38 per cent. So, unless something goes drastically amiss in the coming months, he looks set to win the next General Election (thank God!).
Judy has read other articles penned from Mr Daniels ….. He positions himself as a ‘caring conservative’ (which is much in line with Judy’s political stance). But we are disappointed by his disparaging comments about the public relations industry in this article; and our professional integrity prompts us to take issue!

Suffice to say that as a PR practitioner of many years standing and achievement, Judy gets very weary with some of the misconceptions, ‘labels’ and myths about public relations …. which include: ‘fluffy, insubstantial hype’, ‘the work of spin doctors’, or ‘a sneaky way to hide things’. Certainly, by its very nature, PR can never be as transparent as advertising or direct marketing, and perhaps this is the essence of its perception problem.

Mr Daniels views are yet another unfair reflection of what PR does. His comment on Cameron’s pre-political career in PR and observation that public relations is ‘hardly a school for intellectual and moral probity’ is both damaging and totally unjustified!

For the benefit of ill-informed individuals (Mr Daniels, take note) …. PR is about informing, influencing, improving, and initiating, with the resulting outcome being a desired, legitimate change in behaviour. Maybe some overlapping synergy with politics?

Anyway, here’s the article in full ….. post a blog comment and let Judy and the PRimage team know what you think …..





‘Fat Map’ reveals childhood obesity!

Tuesday, July 7th, 2009

As PRimage has often commented on this blog site, obesity is a major public health issue – and news today shows that one in six children in Britain are obese by the time they start school!fat-baby