Archive for the ‘Media’ Category

PRimage on the power of positive communication!

Monday, August 2nd, 2010

Judy Viitanen and the team believe whether we are communicating with clients/customers, colleagues, or family/friends, we can use positive language to project a helpful image rather than a destructive one.

The impact and importance of positive communication as summed up by Mahatma Gandhi can be translated as:

  • “Keep my words positive. Words become my behaviours.
  • “Keep my behaviours positive. Behaviours become my habits.
  • “Keep my habits positive, because my habits become my values.
  • “Keep my values positive, because my values become my destiny.
  • “There is no dress rehearsal. This is one day in our life.”

We can help ourselves to develop positive language by:

  • choosing words and actions that convey the impression we wish to give;
  • actively listening to the words, tone and intonation we use when we speak and by editing carefully what we write;
  • deleting anything negative and replacing it with something more positive;
  • practising this process until the negative words and phrases are filtered out before they are expressed;
  • when disagreeing with something or someone, giving clearly the reasons for our disagreement before stating that we disagree;
  • offering alternatives or suggesting options and amendments to ideas that we genuinely believe inappropriate or unworkable;
  • asking for support, and challenge, from our colleagues.biz-pic-2

Andrew Lansley - “Pharmacies are an under-used asset in delivering better health” - PRimage comment

Thursday, July 22nd, 2010

lansley-31As Health Secretary Andrew Lansley publishes further details on the NHS White Paper today, Judy Viitanen and the PRimage team had their mid-morning coffee break tuning into Mr Lansley’s live online White Paper Q&A via the Number 10 web site.

With clients in the pharmacy and healthcare sector, PRimage has been keen to know what the NHS Health White Paper would mean for pharmacists. So Judy was delighted and encouraged to hear some really positive comments from the health secretary on the value and potential of community pharmacy.

Andrew Lansley commented:pharmacists

“Pharmacies are an under-used asset in delivering better health”

“ GPs have too often seen themselves and pharmacists in competition for resources. With GP-led commissioning I believe we will see a greater recognition by local consortia that pharmacy is an integral part and an effective part of how they can deliver services better, for example minor ailments and medicines’ use reviews”pharmacist-2

“Through local authorities we will also be delivering local health improvement strategies, they can and should be developing preventative work with pharmacists, like the health check or Chlamydia screening”

“Under the pharmacy contract we had simply not seen the development of those additional services that was intended, we need to ensure that the pharmacy contract delivers what all participants wanted which is fair and transparent funding for dispensing and an increasing opportunity for pharmacy to offer health services”pharmacy-4

Generic Medicines: Prices and Profits – PRimage comment

Sunday, July 18th, 2010

Mooching over the Sunday papers, Judy Viitanen has just read a good piece of investigative journalism in today’s Mail on Sunday on the dramatic increase in generic drug prices in UK and pharma companies excessive profits. 1900417

Check out this link to read the 3-page article in full:   http://bit.ly/dk2CK6

As an example, the piece cites two years ago, when a packet of hydrocortisone tablets cost the NHS £5 – and now the cost is claimed to be £44.

You’d think with the buying power of the NHS we’d get the cheapest possible prices – but as the article reveals, we don’t. This situation is clearly unacceptable – and needs to be reviewed.

So, as a specialist healthcare lobbying and communications consultancy, PRimage is pleased to hear that the Department of Health is evidently launching a review to examine why the cost of some generic drugs has risen so dramatically. In our view, Labour poured millions of pounds of tax payer’s money into the NHS and various PCTs and Procurement Departments, but clearly failed miserably to check just how the money was being spent!

The NHS as a huge customer should be able to negotiate huge discounts on these cheap medicines! Maybe NHS should manufacture their own generic medicines - and use the money from savings from removal of the PCTs to fund it? money-4What’s your view?

There is certainly no profit being made from pharmacies in this. All the pharmacy gets paid by the Government is the price that they’ve paid the wholesaler, - (or at least, the Governments idea of what should have been paid. - which is frequently less!) - plus a dispensing fee of around 90p. That’s their profit!

GP Consortia: Plus ca change?

Tuesday, July 13th, 2010

Judy Viitanen was interested to read that an HSJ survey shows that 61% of respondents think GP consortia will be “indistinguishable” from PCTs in 5 years! Plus ca change, plus c’est la meme chose?doctors_consulting

More than 2,800 HSJ readers - PRimage included - have taken part in the survey, which drew responses from managers and clinicians across the NHS, including chief executives, chairs and GPs themselves. And three quarters say that they do not agree with plans to place the bulk of the NHS’s £80bn commissioning budget in the hands of GPs. Two thirds say GPs do not know enough about services outside primary care and over half say they do not trust local GPs to use commissioning budgets in the best interests of patients.

Worryingly, over half say they expect GPs to use commissioning budgets to increase their own profits! And perhaps predictably, over 55 per cent of primary care trust staff involved in commissioning fear they will lose their jobs as a result of the NHS white paper.

NHS Reforms:Media reactions - PRimage comment

Tuesday, July 13th, 2010

media-headlinesHave spent this morning assessing media reaction to NHS reforms. Very predictable!

The reforms have been broadly welcomed by right-leaning papers, who like the prospect of putting ‘doctors back in charge’, while left-leaning press raise concerns about a move towards a ‘pro-market NHS’ and public sector job cuts.

PRimage especially liked The Sun’s welcome of the removal of ‘thousands of NHS penpushers’ – and The Express’s description of the cost savings as coming from ‘taking the axe to bloated NHS management’ ……

Londonvideoadvertising.com - PRimage recommendation

Sunday, April 18th, 2010

Running a small business in London? PRimage recommend that you advertise your company or service online, at London Video Advertising. With 20 years experience in the Video Production craft, London Video Advertising Ltd produce high-quality, cost effective online video advertisements and listings of businesses and services across London’s 32 boroughs.logo-lva

For more information, go to: http://www.londonvideoadvertising.com

Want new business? Join Swom

Monday, March 22nd, 2010

http://www.swom.com

PRimage recommends this great social networking site for marketers and home-based business professionals. Bookmark it and be sure to check it out … It is still in an early stage, so now is an excellent time to build a downline. Join up and reap the benefits of business networking, referalls and new business opportunities. 836742_m120custom

Judy Viitanen and others say: “It is like facebook on steroids…” Let us know what you think.

Judy Viitanen on Twitter@JVPRimage

Friday, March 19th, 2010

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‘Saving Lives’ – documentary campaigning for affirmations in schools

Sunday, February 21st, 2010

PRimage has been involved in ‘Saving Lives’ - a very worthwhile factually-based campaigning documentary, written and produced by Kenan Hudaverdi, which aims to bring awareness of the issues of bullying, racism, domestic violence, drugs and crime. The campaign will lobby Governments and decision makers around the world. 20736_100354350001579_100000810422455_6309_1469487_s1

PRimage managing director, Judy Viitanen, co-narrated the documentary - which can be viewed on YouTube - and she is developing a special campaign web site, with the aim of setting up a charity to support the campaign’s aims. Please view the documentary on YouTube – and give us your support and comments! http://www.youtube.com/watch?v=D6dbJk4i0VY&feature=autofb

You can also become a member of the Saving Lives Face Book Group - ‘I bet I can find 1,000,000 people who want to save lives!’

Bin that business jargon: PRimage comment

Friday, January 29th, 2010

Don’t you just hate all those overused and meaningless clichés, buzzwords and industry jargon that some business people use? PRimage can report there’s many real life David Brent characters around! brentthumbnail

Here’s some annoying phrases that really make Judy Viitanen cringe:

  • Leverage
  • Disconnect
  • At the end of the day
  • Synergy
  • Think outside the box
  • Customer-centric
  • Interface