qianshanwanshui blog
Publishing and Literature « PRImage

Archive for the ‘Publishing and Literature’ Category

HAPPY 2012! Love and best wishes from Judy Viitanen and PRimage

Saturday, December 31st, 2011

☆¸.•°*”˜˜”*°•.¸☆ ★ ☆¸.•☆☆¸.•°*”˜˜”*°•.¸☆

In 2012….I hope the kindness you’ve given to others returns many times to you.
May you have the hindsight to know where you’ve been,
The foresight to know where you’re going,
And the insight to know when you’re going too far.
May hope, love, and warmth be in your heart’s possessing,
And may the New Year bring you and yours many blessings.
Happy New Year!

Judy Viitanen

Social networking buzzing with Google, MySpace & Facebook news!

Thursday, June 30th, 2011


Well! …. It’s all happening in the social networking arena! …. A day after Google launched its answer to Facebook, News Corp has sold MySpace, the social networking site displaced by Facebook, for $35 million – $545 million less than it purchased it for in 2005.

It will be interesting to see what will be done with MySpace by its new owner Specific Media – they are a global interactive media company geared to selling advertising across various platforms.

And Facebook CEO Mark Zuckerberg has told various journalists that Facebook is “launch something awesome” next week.  The hot money seems to be that this will be an iPad app. He didn’t reveal much else, other than saying whatever it is that is being revealed was made in its new Seattle office.

Watch this space! ……


Saturday, March 12th, 2011

Judy Viitanen enjoyed a great evening of business and networking (and lots of fun) last night at the Park Lane Hotel – celebrating OTC Bulletin’s prestigious OTC Marketing Awards, which recognise the achievements of the British OTC industry.  

These unique Awards focus exclusively and entirely on suppliers of OTC products – non-prescription medicines, food supplements and selected unlicensed healthcare products – in both pharmacy and grocery. Judy was on the judging panel for the Best PR Campaign for a Non-Medicine.

It’s always a pleasure to join clients, friends and colleagues in celebrating and recognising the achievements of excellent brands, campaigns and retailers. PRimage congratulate all the winners – and especially Boots, who won the CCA-sponsored award for the Best OTC Multiple Retailer of the Year.

The celebrity compere Dara O’Briain was brilliant!

Pharmacy’s place in the new NHS

Wednesday, February 2nd, 2011

For anyone involved in the UK community pharmacy and pharma industry sectors, Judy Viitanen recommends checking out the useful and directional guide on the NHS reforms by the trade journal, C&D.  PRimage found it very helpful in understanding the bodies that will influence community pharmacy in the new NHS.  You can find the guide on the C&D website.


This Tory pledge is a good move, says PRimage

Saturday, January 15th, 2011

I am sure that a lot of people will be pleased at the news that the Conservatives have pledged to stop travellers gaining planning permission for illegal permanent camps.  During my 5 years as a District Councillor in St Albans the area was plagued with this problem. Often green belt sites were plundered by travellers – which caused a lot of hassle for local residents and the community generally.  The mess, rubbish and damage that these illegal ‘gypsy sites’ caused was unbelievable!


PRimage on the power of positive communication!

Monday, August 2nd, 2010

Judy Viitanen and the team believe whether we are communicating with clients/customers, colleagues, or family/friends, we can use positive language to project a helpful image rather than a destructive one.

The impact and importance of positive communication as summed up by Mahatma Gandhi can be translated as:

  • “Keep my words positive. Words become my behaviours.
  • “Keep my behaviours positive. Behaviours become my habits.
  • “Keep my habits positive, because my habits become my values.
  • “Keep my values positive, because my values become my destiny.
  • “There is no dress rehearsal. This is one day in our life.”

We can help ourselves to develop positive language by:

  • choosing words and actions that convey the impression we wish to give;
  • actively listening to the words, tone and intonation we use when we speak and by editing carefully what we write;
  • deleting anything negative and replacing it with something more positive;
  • practising this process until the negative words and phrases are filtered out before they are expressed;
  • when disagreeing with something or someone, giving clearly the reasons for our disagreement before stating that we disagree;
  • offering alternatives or suggesting options and amendments to ideas that we genuinely believe inappropriate or unworkable;
  • asking for support, and challenge, from our colleagues.biz-pic-2

GP Consortia: Plus ca change?

Tuesday, July 13th, 2010

Judy Viitanen was interested to read that an HSJ survey shows that 61% of respondents think GP consortia will be “indistinguishable” from PCTs in 5 years! Plus ca change, plus c’est la meme chose?doctors_consulting

More than 2,800 HSJ readers – PRimage included – have taken part in the survey, which drew responses from managers and clinicians across the NHS, including chief executives, chairs and GPs themselves. And three quarters say that they do not agree with plans to place the bulk of the NHS’s £80bn commissioning budget in the hands of GPs. Two thirds say GPs do not know enough about services outside primary care and over half say they do not trust local GPs to use commissioning budgets in the best interests of patients.

Worryingly, over half say they expect GPs to use commissioning budgets to increase their own profits! And perhaps predictably, over 55 per cent of primary care trust staff involved in commissioning fear they will lose their jobs as a result of the NHS white paper.

Judy Viitanen on Twitter@JVPRimage

Friday, March 19th, 2010