Archive for the ‘Publishing and Literature’ Category
Monday, August 2nd, 2010
Judy Viitanen and the team believe whether we are communicating with clients/customers, colleagues, or family/friends, we can use positive language to project a helpful image rather than a destructive one. 
The impact and importance of positive communication as summed up by Mahatma Gandhi can be translated as:
- “Keep my words positive. Words become my behaviours.
- “Keep my behaviours positive. Behaviours become my habits.
- “Keep my habits positive, because my habits become my values.
- “Keep my values positive, because my values become my destiny.
- “There is no dress rehearsal. This is one day in our life.”
We can help ourselves to develop positive language by:
- choosing words and actions that convey the impression we wish to give;
- actively listening to the words, tone and intonation we use when we speak and by editing carefully what we write;
- deleting anything negative and replacing it with something more positive;
- practising this process until the negative words and phrases are filtered out before they are expressed;
- when disagreeing with something or someone, giving clearly the reasons for our disagreement before stating that we disagree;
- offering alternatives or suggesting options and amendments to ideas that we genuinely believe inappropriate or unworkable;
- asking for support, and challenge, from our colleagues.

Posted in Advertising, Blogging, Business, By the way, Communications, Education, Lifestyles, Marketing, Media, PR, Public Affairs, Publishing and Literature, Social Issues | No Comments »
Tuesday, July 13th, 2010
Judy Viitanen was interested to read that an HSJ survey shows that 61% of respondents think GP consortia will be “indistinguishable” from PCTs in 5 years! Plus ca change, plus c’est la meme chose?
More than 2,800 HSJ readers - PRimage included - have taken part in the survey, which drew responses from managers and clinicians across the NHS, including chief executives, chairs and GPs themselves. And three quarters say that they do not agree with plans to place the bulk of the NHS’s £80bn commissioning budget in the hands of GPs. Two thirds say GPs do not know enough about services outside primary care and over half say they do not trust local GPs to use commissioning budgets in the best interests of patients.
Worryingly, over half say they expect GPs to use commissioning budgets to increase their own profits! And perhaps predictably, over 55 per cent of primary care trust staff involved in commissioning fear they will lose their jobs as a result of the NHS white paper.
Posted in Blogging, Business, By the way, Communications, Financial, Healthcare, Media, Men's Health, NHS, Pharmaceuticals, Pharmacy, Political Scene, Public Affairs, Publishing and Literature, Social Issues, Women's Health | No Comments »
Friday, March 19th, 2010
Posted in Advertising, Alternative therapies, Blogging, Business, By the way, Children's Health, Communications, Conferences, Consumers, Crime, Economy, Education, Employment, Environment, Europe, Event Management, Family, Financial, Food and diet, Healthcare, Humour, Leisure Market, Lifestyles, Market Research, Marketing, Media, Men's Health, NHS, News Bytes, PR, PRimage press releases, Pharmaceuticals, Pharmacy, Political Scene, Property, Public Affairs, Publishing and Literature, Retail, Social Issues, Tourism, Transport, Travel, Twitter, USA, Uncategorized, Web Links, Women's Health | No Comments »