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Insights Into US Social Media – PRimage comment

Thursday, June 7th, 2012

As avid followers of the quirks and trends in the social media arena, PRimage found this recent information fascinating!

Judy Viitanen hopes you  find these  stats from Edison Research interesting … they show social media in the US is still evolving in ways you might find surprising.

1. Twitter users are 33% more likely to be Democrats

An interesting finding: 40% of Twitter users are Democrats, compared to 30% of the U.S. population overall. The percentage of Republications and Independents on Twitter mirrors the U.S. average almost precisely.

2. The “Check-in” is the phenomenon that never happened

74% of Americans are unfamiliar with the concept of checking in to a location via mobile device, and only 3% have ever checked in. Even more damning, is that 4% had checked in when surveyed in 2011. This is a 25% decrease in check in behaviors in a single year. It’s not going to rebound, which is why Foursquare’s play is to be the new Yelp.

3. Only 33% of Americans have ever followed a brand in social media

From 2010 to 2012 the percentage of Americans following any brand on a social network has gone from 16% to 33%. This is a sharp increase, but looked at from the opposite perspective, it’s shocking to me that 2/3 of Americans using social networks have never followed a brand. Companies still have substantial room for growth in connecting with customers and fans on social networks.

4. 56% of Americans have a profile on a social networking site

This is up from 52% just last year, and 48% in 2010. How high can this climb? Certainly, there are sizable chunks of the populace that will never join a social networking site, but it’s amazing to consider that significantly more Americans (12 years old and up) have a social networking profile than do not.


5. 55% of Americans 45-54 have a profile on a social networking site

It’s not just for kids any more. The biggest growth of any age cohort from 2011 to 2012 was 45-54 year olds, who now exhibit participation matching the U.S. average. The only group that is below average are 55+ Americans, and even 3 out of 10 of them are in the social networking game.

6. 22% of Americans use social networking sites several times per day

It really is a “Social Habit”. In the past year, 12 million more Americans are using social networking many times daily. How many other things do we do several times per day? It’s not a long list.

7. Huge uptick in Facebook’s influence on purchase

Last year, 68% of Americans using social networks said that none of those networks had an influence on their buying decisions. This year, just 36% said that there was no influence. Now, 47% say Facebook has the greatest impact on purchase behavior(compared to just 24% in 2011). Incidentally, Twitter ranks below “other” at 5%. If you want to drive purchase behaviors within social networks, Facebook is the one and only game to play, statistically speaking.

8. Facebook via mobile continues to be a major factor

54% of Facebook members have used the social network via a phone, and 33% use a phone as their primary way to access Facebook. This despite the fact that the Facebook mobile experience and mobile apps are mediocre, at best. Here’s hoping the Instagram guys can jump start it. If so, watch for these numbers to soar.

9. Facebook is the most addicting of the social networks

23% of Facebook’s users check their account five or more times EVERY DAY. The mean number of daily look-ins by Facebook users is 4. Are we really so interesting that we have to keep up with our friends’ inanities every 90 minutes? Evidently, yes.

10. Twitter will have an easier time making changes to its core service that Facebook does.

53% of Twitter users have been a member for less than a year, compared to just 19% for Facebook. This means that Twitter’s user base doesn’t have long-term, deep seated expectations for what Twitter is or should be. It will be interesting to see if Twitter doubles down on this advantage, and continues to hang ornaments on the functionality Christmas tree.

11. 76% of Twitter users now post status updates

This is one of the biggest behavioral changes of the past two years. In 2010, the Social Habit research found that just 47% of Twitter users actually sent tweets, with more than half the user base in listen-only mode. The overwhelming majority of new Twitter users are active tweeters, driving the overall average to 76%.

PLATFORM POWER! PRimage loves social media!

Thursday, April 19th, 2012

Social Media Messaging & Marketing is the grist to our mill!

At PRimage we work with your team to make sure you’re taking full advantage of the appropriate social media platforms — or take over your “identities” for you altogether.

HAPPY 2012! Love and best wishes from Judy Viitanen and PRimage

Saturday, December 31st, 2011

☆¸.•°*”˜˜”*°•.¸☆ ★ ☆¸.•☆☆¸.•°*”˜˜”*°•.¸☆

In 2012….I hope the kindness you’ve given to others returns many times to you.
May you have the hindsight to know where you’ve been,
The foresight to know where you’re going,
And the insight to know when you’re going too far.
May hope, love, and warmth be in your heart’s possessing,
And may the New Year bring you and yours many blessings.
Happy New Year!

Judy Viitanen

Twitter is Tops! – Big ‘like’ from PRimage

Monday, October 31st, 2011



PRimage loves Twitter …. So as a keen social media follower and practitioner, Judy Viitanen was interested to read that Twitter led all social networks in the percentage increase of sharing by members from launch until now, according to an infographic released in October 2011 by Unruly Media. Analysis by Unruly Media indicates that from its inception until now, shares on Twitter grew an astounding 35,356%. This was more than six times the 5,809% growth in Facebook Likes.

Other social media networks with substantial increases in shares since their launch include LinkedIn (3,226%), StumbleUpon (2,912%) and Tumblr (1,142%).

INTERNET USAGE & SOCIAL NETWORKING ON THE UP! – PRIMAGE COMMENT

Wednesday, August 31st, 2011

There have been significant changes in the way people connect to the Internet in recent years – and PRimage always keeps apace with these trends, for our communications insights and for our client projects.  So, Judy Viitanen has been reviewing the new statistic released today in the National Statistics Opinions Survey on how British consumers/individuals access the Internet and why.  

It’s great news to know that19 million households in Great Britain now have an Internet connection! This represented 77 per cent of households, up from 73 per cent in 2010.  The data is fascinating – and very encouraging for everyone like PRimage who do work in the social media arena.  Judy and the PRimage team are especially interested in the insights that the data reveals as to extent to which young people communicate via social networking.

These stats are really valuable in that they give the most up-to-date picture yet of the growing role mobile is playing in the digital divide: 45 percent of the Internet-using population has taken to mobile devices to go online in the past year. And PRimage believe that the rise in usage among 16-24 year-olds is most impressive: 71 percent today are using mobile devices to go online, compared to 44 percent only a year ago. In the last 12 months, six million people accessed the Internet for the very first time on their mobile phones.

The figures also highlight how much smartphones and advanced feature phones, combined with low-cost data plans and WiFi, are transforming how the internet is consumed. It looks like the UK is standing out as one of the leaders in this sense.

PRimage also follows trends in the US in this area, and we have noted that although it’s not a 100%, like-for-like comparison, but as a point of reference, comScore has recently released data that showed that in the U.S. some 41 percent of consumers used the mobile web browsers on their handsets in the last three months.

Our PRimage comms work covers a lot of messaging and marketing on social media sites, so we were not surprised to see that social networking proved to be the most popular activity among 16 to 24 year old Internet users in 2011, with 91 per cent saying they took part in social networking on websites such as Facebook or Twitter.  

However, we were encouraged that this was not an activity limited to the younger age groups, with almost one fifth (18 per cent) of Internet users aged 65 and over – indicating that they participated in social networking. In our view there’s a lot of opportunity to max this! Overall, social networking was more popular among women, at 60 per cent, than men, at 54 per cent.

Men were more likely to participate in professional networking over sites such as LinkedIn in 2011, with 16 per cent of male Internet users having used this online facility compared to just 9 per cent of women. It was most popular among those aged 25 to 34, with 18 per cent using these sites.

Other key stats of interest include:

  • Using the Internet to sell goods or services, for example via auction sites such as eBay, saw large growth in 2011. Over 12 million people, at 31 per cent of Internet users, sold goods or services online, compared to 7.9 million (21 per cent) in 2010. Just under half of those aged 25 to 34 (45 per cent) used the Internet for this activity.

In 2011 almost half of Internet users connected to the Internet, using a mobile phone, while away from the home or office. There were 17.6 million mobile phone Internet users in 2011, representing 45 per cent of Internet users, compared to 8.5 million users (23 per cent) in 2009.

  • Just over one in five (21 per cent) Internet users made telephone or video calls online in 2011. This activity is one which is not dominated by a specific age group, with older age groups showing similar patterns of use to the younger age groups. Of those aged 65 and over, 17 per cent used this technology, compared to 22 per cent of those under 24.

Overall, the UK has some 37.7 million Internet users at the moment. That means that nearly 17 million of us have used our mobile phones to access the mobile internet.

  • Other “mobile” devices such as laptops and tablets are also making a big impact: 38 percent of people say they have used these kinds of devices to access the internet. That’s on top of mobile phone usage, by the way.
  • WiFi is big: usage of hotspots has doubled in the last year to 4.9 million users (13 percent of internet users).
  • People over the age of 65 are the least likely to use a mobile to access the internet—only eight percent of internet users in that age group have used mobile devices to do this. (A market opportunity?)
  • In terms of what it is that people are doing when they go online, it looks like social networking is a key driver of usage. Among adults, 57 percent say they have used social networks online, compared to 43 percent a year ago. Among that much-coveted demographic of 16-24 year-olds, the number is amazingly high: 91 percent. To compare to the comScore, in the U.S., around 30 of mobile phone users in the country used their devices to access social networks.

GB Household Internet Usage

Year Per cent  
2007 61  
2008 65  
2009 70  
2010 73  
2011 77  
Base: All GB households    
     
     
 Household Internet  
type, GB, 2007 and 2011  
Year Broadband Dial up
2007 84 16
2011 93 2
Base: All GB households    
     

The use of wireless (Wi-Fi) hotspots also increased markedly with 4.9 million people using hotspots at hotels, restaurants, airports etc., compared to 0.7 million people in 2007.

Social media and marketing – PRimage likes these articles

Thursday, April 14th, 2011

This week I’ve been checking out several good articles discussing the impact of social media and I’ve also pondered on the issue of good marketing.

I found this article from The New York Times very interesting. It discusses why so much marketing these days is ‘me too’ …. http://boss.blogs.nytimes.com/2011/04/14/why-is-so-much-marketing-the-same/?smid=tw-nytsmallbiz&seid=auto

I love Twitter and also Facebook – so this article was very insightful – with great tips into measuring the impact of social media http://bit.ly/icHIBG

Top 3 Social Networking Sites PRimage Love!

Sunday, January 16th, 2011

Judy Viitanen and PRimage found this a good article on the power of social media  … check it out : http://www.businessinsider.com/name-the-big-three-social-networks-for-business-2011-1#ixzz1BCaMLNgK

I was interested to read that the biggest site in numbers is Facebook with over 500 million active users. 50% of active users log on to Facebook in any given day. Seems the fastest growing segment now is business people, and discussion groups for business, like “Facebook for Business” with 56,250 members.

I find Twitter great for keeping up to speed with breaking national and international news – also enjoy some of the gossipy tweets!  For me, LinkedIn is a business networking ‘must’ – I also like Ecademy. What’s your view?

PR is the low-cost, high-return alternative to advertising, says PRimage

Thursday, January 13th, 2011

In the current tough and testing economic climate a robust public relations strategy is essential to manage your company and brand reputation and give your business the competitive edge over your rivals. Crucially, when you need to make sure every penny counts, it offers a low-cost, high-return alternative to advertising.

At PRimage we have years of experience managing the PR for large companies, trade associations, charities, start-up businesses and local family concerns – delivering experience and contacts across the PR and corporate communication spectrum.

What’s more, Judy Viitanen and the team work hard to make every pound of your budget work hard!

We offer a range of services that are all practical ways to find new business, improve and maintain relationships with existing customers and stakeholders, make sure the important people know who you are, your corporate events are memorable and that you get plenty of media exposure for all the right reasons!

Make the power of positive PR work for you in 2011!

Discover how the PRimage expertise can make a difference to your business.


Contact us now! Email: judy@primage.org … Or call us on +44(0)1727874137. Mobile: 07717691845

PRimage Scope The Power of Social Media!

Thursday, January 13th, 2011

Do you tweet? How many people like your business on Facebook? Who are your Linked in contacts?

If this sounds like another language to you, or if you are not sure how social media networking can make a difference to your business, then Judy Viitanen and PRimage can help.