Social Media Messaging & Marketing is the grist to our mill!
At PRimage we work with your team to make sure you’re taking full advantage of the appropriate social media platforms — or take over your “identities” for you altogether.
In her work as a PR consultant and social media strategist, that’s the advice that PRimage managing director, Judy Viitanen, gives to clients and associates.
Social media allows companies to interact directly with customers – and create buzz!
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Here at PRimage we regularly monitor the trending topics in the housing sector – in the UK and across the pond. Some recent news and stats that have caught our attention ….
In the States there is a lot of debate on ownership versus rental …. It seems that in 71 percent of the cities in the U.S., owning is now currently cheaper than renting.
In 2011, 1.4 million new households entered the rental market due to foreclosures and demographics — i.e., the 80 million members of Gen Y are at their prime time for starting new careers, getting married and having kids. At the same time, the number of new homes being built has dropped substantially. As a result, the demand for rental properties has skyrocketed.
Bank of America is launching a pilot program that will allow homeowners at risk of foreclosure to hand over deeds to their houses and sign leases that will let them rent the houses back from the bank at a market rate.
A survey released earlier this month from the National Apartment Association and Houston-based J Turner Research gives multifamily owners insight into an important demographic: college students.
Tags: housing, Judy Viitanen, Multifamily, PRimage, property, Rental
Posted in Blogging, Business, Buzz, By the way, Communications, Consumers, Home Living, Housing, Lifestyles, Local Communities, Marketing, News Bytes, PRimage press releases, Property, USA | No Comments »
New forecasts suggest that 1 out of every 5 people in the world will logon to a social network at least once a month. Those 1.43bn social network users represent an increase of 19.2% over last year. Think that’s something? By 2014, the forecast is that it will be 1 in 4. America is way out in front, but since almost everyone in America already has a Facebook account, other countries have a chance of catching up.
Check out India with nearly 50% of the US number. And Brazil with their 45.4 million Facebook users.
Tags: Brazil, Facebook, India, Social, Social media, Social networking, Social Networking Sites, social networks, USA
Posted in Advertising, Blogging, Business, Buzz, By the way, Communications, Consumers, Facebook, Google+, IT, Internet, Lifestyles, Local Communities, Market Research, Marketing, Media, News Bytes, PRimage press releases, Social Issues, Social Media, Twitter | No Comments »
Judy Viitanen has been checking out a fascinating new study about Facebook, from Pew Research. The study is very interesting as for the first time it combines server logs of Facebook activity with survey data to explore the structure of Facebook friendship networks and measures of social well-being. It shows that many users receive more from their Facebook friends than they give, whether the measurement is the number of friend requests received, the use of the “like” button, the number of messages sent or tagging people in photos.
It appears that the main factor driving this phenomenon is that there is a segment of “power users” who specialize in different Facebook activities and contribute much more than the typical user does.
Tags: Facebook, Pew Research, Social, Social media, social media marketing, Social networking
Posted in Blogging, Business, Buzz, By the way, Communications, Consumers, Facebook, IT, Internet, Leisure Market, Local Communities, Market Research, Marketing, Networking, Social Media | No Comments »
PRimage had just been reading a new report released today on the crisis in the UK housing market – which forecasts that home ownership in England will slump to just 63.8% over the next decade. The National Housing Federation report also forecasts steep rises in the private rental sector and a house price boom. It blames the bleak outlook on an under-supply of homes in the UK.
So, for the UK it looks like we are heading for a ‘generation-rent’ scenario! And market trends will follow those in the US. Certainly many young people now face decades of renting!
PRimage believes the NHF are right to highlight stark statistics which show that last year, the number of new homes built reached the lowest in peacetime since 1923 – and correct in blaming declining home ownership on banks setting too lenient lending criteria and too small deposits. The Government needs to take immediate action to tackle this crisis and the chronically low supply of homes. From what Judy Viitanen understands, reading the report and comments from industry experts, the difficulties of raising deposits and obtaining mortgages are one side of the problem. The other is housing supply. It is, though, a bit of a catch-22. The major developers say they are willing and ready to build more homes. But they worry that they won’t be able to sell them, because potential buyers will not be able to raise the finance. The dilemma for policy makers is how to escape this damaging cycle, of restricted supply leading to high prices, which leads to curtailed demand, resulting in unwillingness to build
Tags: Banks, Economy, Families, Finanace, Government, Home Ownship, House Builders, housing, Lending, lifestyles, Local Communities, Mortgages, National Housing Federation, property, Real Estate, Rental Markert, Social Housing
Posted in Business, By the way, Consumers, Economy, Family, Financial, Housing, Lifestyles, Local Communities, PRimage press releases, Property, Public Affairs | 2 Comments »