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Archive for the ‘Sales’ Category

NEW Focus Group Service from Bizziebaby

Monday, August 5th, 2013

Bizziebaby, the online review website for all the family – www.bizziebaby.co.uk – have developed a bespoke focus group service for companies wishing to use qualitative research to probe parents’ views and opinions on their products.  Bizziebaby provides the expertise; the database and the ability to supply you with incisive insights to tap into the minds of the general public, find out what they feel, what they want, and what they need. 

Our new focus group service will include developing the group discussion questions, recruiting respondents from our dedicated reviewers, conducting the focus group and analyzing and reporting your results. It offers you the chance to research any aspect of your business, formulate ideas for the future and use this feedback for the marketing direction of your brands.

Our video team have over 20 years’ experience within the industry and are skilled in all aspects of video production and editing.  Our experienced focus group Moderator is Judy Viitanen – a seasoned PR and Marketing professional who has over 30 years’ proven track record in marcomms in the UK and USA.

Judy Viitanen comments: “I am delighted to be working with the Bizziebaby team on their exciting new service, which will offer their existing and new clients a personal, friendly and tailored approach to maximising the benefits of qualitative research.  In collaboration with our clients, we will ensure the aim of the focus group aligns with your strategic marketing, and we will then analyse and make sense of what respondents say in a way that is both actionable and meaningful. In my experience, focus groups are one of the most cost-effective ways to provide an insight into the public’s mind on how they perceive a product or service”.  

To find out more, discuss your requirements and to book a focus group programme please call Becky Taylor on 0845 2930998.

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About Bizziebaby:  Bizziebaby was established in 2008 and has evolved to become the only website totally dedicated to featuring reviews for products applicable to ‘All the Family’.  Over the years Bizziebaby has established a very extensive, unique database of parents throughout the United Kingdom. 

The Bizziebaby database: Is updated daily which gives us the unique ability to supply any client with a very specific focus group set of respondents; Features information on the Parents – Age of mother and father, age of children, gender, location within the UK, allergies food/skin, if a parent is breastfeeding etc.  This enables us to exclusively tailor a Focus Group research programme to each individual client’s needs; presently incorporates 6,500 registered members living in the United Kingdom and the Chanel Islands.  

For these reasons – and more – Bizziebaby can offer one of the most exclusive Focus Group Research programmes available!

PRimage VIP Events: We transform ordinary meetings into extraordinary events!

Thursday, January 10th, 2013

January is a good time to start looking at the business year ahead and the corporate and social events calendar for your company.  Despite the impact of the economic downturn, there will always be sales conferences, seminars, workshops, training days, product launches and presentations and corporate dinners and conferences that a successful company has to schedule, organise and attend.

Judy Viitanen and PRimage VIP Events have a strong track record in event management and venue sourcing – our flexible approach provides dynamic, creative and cost effective solutions for all your event requirements.

As we know all too well, the planning process is one of the most important aspects in successful Event Management: the more robust the plan, the smoother the journey to success. And the earlier you start your event planning the better! Never underestimate how long the process can actually take.

PRimage VIP Events are happy to help you plan and organise your 2013 company event – whether it’s a sales seminar for 30 executives or a corporate gala dinner for 300 VIP guests, our team of talented event professionals will ensure a flawless and cost-effective experience.  To find out more and how we can help you stage a memorable event, please contact Judy on: 07717691845 or email judy@primage.org.

We look forward to hearing from you. Happy New Year!

HAPPY 2012! Love and best wishes from Judy Viitanen and PRimage

Saturday, December 31st, 2011

☆¸.•°*”˜˜”*°•.¸☆ ★ ☆¸.•☆☆¸.•°*”˜˜”*°•.¸☆

In 2012….I hope the kindness you’ve given to others returns many times to you.
May you have the hindsight to know where you’ve been,
The foresight to know where you’re going,
And the insight to know when you’re going too far.
May hope, love, and warmth be in your heart’s possessing,
And may the New Year bring you and yours many blessings.
Happy New Year!

Judy Viitanen

Real Estate Websites – US Top 10 Ranking

Tuesday, August 30th, 2011

The Experian Hitwise infographic data detailed below  is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category.

Social media marketing and ad trends – PRimage view on US trends

Wednesday, July 13th, 2011

PRimage has read some interesting and recent stats on social media marketing and advertising trends for small businesses/local advertisers in the US that we want to share.

Small businesses in the States are clearly looking for new customers on social media platforms – and are taking a positive stance about putting this into the marketing mix. Judy Viitanen believes this trend should be noted by UK small businesses and local advertisers ‘across the pond’!

One emerging area of social media that PRimage is already interested in for our clients is the daily deal sites, such as Groupon and LivingSocial.  We are big fans of both – and Judy often takes advantage of the offers for her own and family use.

From these stats it appears that small businesses are diving into social media with good reason: they give them with much needed exposure to new customers and sales.

A study last month by MerchantCircle shows that although only 9.4% of the businesses polled had offered a daily deal with a group buying site, 77% of those businesses said they would do so again. Of those that said they would offer a deal again, 58% cited it as being effective for customer acquisition, and 24.3% even turned a profit. “Creating a profile on a social network” was named the most effective marketing or advertising tactic used according to the nearly 5,000 local business owners polled by MerchantCircle.

 

 

OTC MARKETING AWARDS

Saturday, March 12th, 2011

Judy Viitanen enjoyed a great evening of business and networking (and lots of fun) last night at the Park Lane Hotel – celebrating OTC Bulletin’s prestigious OTC Marketing Awards, which recognise the achievements of the British OTC industry.  

These unique Awards focus exclusively and entirely on suppliers of OTC products – non-prescription medicines, food supplements and selected unlicensed healthcare products – in both pharmacy and grocery. Judy was on the judging panel for the Best PR Campaign for a Non-Medicine.

It’s always a pleasure to join clients, friends and colleagues in celebrating and recognising the achievements of excellent brands, campaigns and retailers. PRimage congratulate all the winners – and especially Boots, who won the CCA-sponsored award for the Best OTC Multiple Retailer of the Year.

The celebrity compere Dara O’Briain was brilliant!

The Power of PR – Starts with an effective press release, says PRimage

Monday, January 31st, 2011

“If I was down to my last dollar, I’d spend it on PR” – Bill Gates


Want to get noticed and promote your business or product? A well-written press release that is timely, interesting and news-worthy is vital!  It is one of the most cost-effective ways of getting your message out when you have something to announce regarding your business. But to be effective, a press release must focus on the most newsworthy, interesting and unique element to emphasise the news angle. Equally important is to ensure that your news release gets to the right people, at the right media outlets.

Judy Viitanen and the PRimage team develop newsworthy, well-written press releases that have the appropriate messaging, personality and tone to reflect your business. If there is a news angle, you can bet that we’ll find it, and we can present it to the media with an appealing journalistic style. Our press release writing services are timely, efficient and comprehensive. Contact us today for a free consultation and estimate.

Need To Get Noticed? Try Third-Party Endorsement, says PRimage

Wednesday, January 26th, 2011

Looking for some postive ‘buzz’? Don’t have a big budget?  Don’t worry.  Primage MD, Judy Viitanen, says that getting your company, product or service noticed and talked about by customers – and increasing your sales – really doesn’t mean spending hundreds or even thousands of pounds on an advertising campaign. Sometimes the greatest customer buzz costs nothing at all.

Over the years, PRimage has discovered that Third-party endorsements are one of the best ways you can achieve interest in your business without spending a lot of money. Expensive advertising campaigns, no matter how exciting, do not guarantee your success. Third party endorsements don’t require the same overhead and pose much less of a financial risk. While you may not get blanket national interest, you can certainly generate buzz, build your clientele and increase your profits.

The media can be a powerful partner in helping you build your business. Third-party coverage from reputable media outlets is recognised as an objective, credible endorsement. Customers certainly take note …

For example … You see an ad for a new local Indian take-away restaurant; it claims to have the best curries in the area. It catches your interest, but then again every restaurant ad says they have the best food and menus. Then you read an article by the local newspaper restaurant reviewer who raves about the choice and quality, deeming it the best he’s ever had.

Which is going to really convince you to try that restaurant? Chances are the restaurant review is going to give you the push you need. Third-party endorsements – whether by the media, a local organisation or a prominent member of your community – give your product or service the validation for which customers often look.

To find out more, and discuss your publicity needs, please contact Judy Viitanen at PRimage, on: +44(0)17278744137, Mobile: 07717691845, or Email: judy@primage.org