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NEW Focus Group Service from Bizziebaby

Monday, August 5th, 2013

Bizziebaby, the online review website for all the family – www.bizziebaby.co.uk – have developed a bespoke focus group service for companies wishing to use qualitative research to probe parents’ views and opinions on their products.  Bizziebaby provides the expertise; the database and the ability to supply you with incisive insights to tap into the minds of the general public, find out what they feel, what they want, and what they need. 

Our new focus group service will include developing the group discussion questions, recruiting respondents from our dedicated reviewers, conducting the focus group and analyzing and reporting your results. It offers you the chance to research any aspect of your business, formulate ideas for the future and use this feedback for the marketing direction of your brands.

Our video team have over 20 years’ experience within the industry and are skilled in all aspects of video production and editing.  Our experienced focus group Moderator is Judy Viitanen – a seasoned PR and Marketing professional who has over 30 years’ proven track record in marcomms in the UK and USA.

Judy Viitanen comments: “I am delighted to be working with the Bizziebaby team on their exciting new service, which will offer their existing and new clients a personal, friendly and tailored approach to maximising the benefits of qualitative research.  In collaboration with our clients, we will ensure the aim of the focus group aligns with your strategic marketing, and we will then analyse and make sense of what respondents say in a way that is both actionable and meaningful. In my experience, focus groups are one of the most cost-effective ways to provide an insight into the public’s mind on how they perceive a product or service”.  

To find out more, discuss your requirements and to book a focus group programme please call Becky Taylor on 0845 2930998.

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About Bizziebaby:  Bizziebaby was established in 2008 and has evolved to become the only website totally dedicated to featuring reviews for products applicable to ‘All the Family’.  Over the years Bizziebaby has established a very extensive, unique database of parents throughout the United Kingdom. 

The Bizziebaby database: Is updated daily which gives us the unique ability to supply any client with a very specific focus group set of respondents; Features information on the Parents – Age of mother and father, age of children, gender, location within the UK, allergies food/skin, if a parent is breastfeeding etc.  This enables us to exclusively tailor a Focus Group research programme to each individual client’s needs; presently incorporates 6,500 registered members living in the United Kingdom and the Chanel Islands.  

For these reasons – and more – Bizziebaby can offer one of the most exclusive Focus Group Research programmes available!

Government response to Francis Inquiry – PRimage comment

Tuesday, March 26th, 2013

The government’s response to the Mid-Staffordshire NHS scandal has been dribbled out gradually but today we heard the extent of what will follow. It appears that we will see peer-reviewed regulation Ofsted-style ratings for hospitals, a “duty of candour” for NHS providers to their patients and a new training regime for nurses to ensure they practise the basics of caring for patients for at least a year before they nurse anyone.

As a specialist healthcare communications consultancy, PRimage has been reviewing the Government’s initial response to the Francis inquiry.  The response to the inquiry starts by setting out a five-point plan to “revolutionise” the care people receive from NHS and putting an end to failure.  Judy Viitanen believes that the Government has made a positive start to ensure that from now on compassion, dignity and respect will now be at the forefront of patient care.

Of course there is the growing groundswell of public opinion that says that the only thing that will prevent more such horrors as Mid Staffs is stripping power from producers and giving it to patients …. What’s your view?

The response focuses on these key issues: Preventing problems; Detecting problems quickly; Taking action promptly; Ensuring robust accountability, and Ensuring staff are trained and motivated.

Here are the key recommendations from the executive summary:

Preventing problems

At local level, commissioners will work with hospitals to identify and tackle poor care.

  • A chief inspector of hospitals will look into the culture of hospitals, driving change through fundamental standards and national ratings.
  • To ensure that paperwork, box ticking and duplicatory regulation and information burdens are reduced by at least one third.
  • A single national hub − the Health and Social Care Information Centre − will be collecting information; with a duty to seek to reduce information burden on the service year on year.
  • Professor Don Berwick is to work with NHS Commissioning Board (to be known in future as NHS England) to ensure a robust safety culture and zero tolerance of avoidable harm is embedded in the DNA of the NHS.

Detecting problems quickly

  • Chief inspector of hospitals to make assessments based on judgements as well as data.
  • They will become the nation’s whistle-blower.
  • The chief inspector will make an assessment of every NHS hospital’s performance, drawing on the views of inspectors, commissioners, local patients and the public.
  • The inspectors will be specialists not generalists.
  • They will oversee “comply or explain” approach. Good or best established practices that benefit the patients are expected to be used across the hospitals; otherwise a valid explanation needs to be given.
  • The Care Quality Commission will have the power to conduct ratings. It will work with Nuffield Trust to develop these proposals further.
  • Chief inspector to ensure there is “single version of the truth” − single assessment that fully reflects how hospitals are performing, not just targets but also things that matter to patients.
  • “Friends and family” test will be vital component of the ratings.
  • There will be new chief inspector of social care. They will be charged with rating care homes and local care services.
  • Information about hospitals will not be limited to aggregated ratings but it will be possible to drill down to information at a department, specialty care group and condition-specific level.
  • As a starting point, NHS England will extend transparency on surgical outcomes from heart surgery to cardiology, vascular surgery, upper-gastro intestinal surgery, colorectal surgery, orthopaedic surgery, bariatric surgery, urological surgery, head and neck surgery and thyroid and endocrine surgery.
  • Tough penalties and perhaps additional legal action for organisations that are found to be massaging truths or concealing truths about their performance.
  • A statutory duty of candour on providers.
  • A ban on clauses intended to prevent public interest disclosures.
  • A review of best practice on complaints.

Taking action promptly

  • The CQC (with NICE commissioners, professionals, patients and the public) will draw up a new set of simpler fundamental standards which make explicit the basic standards beneath which care should never fall.
  • A new time-limited three-stage failure regime. At the first stage, commissioners will work with the hospital board.
  • In the second stage, if commissioners fail, the CQC will call Monitor or the NHS Trust Development Authority to take action.
  • In the final stage, the chief inspector will initiate a failure regime, if problems still not resolved.

Ensuring robust accountability

  • The CQC will refer criminally negligent practices, identified by the chief inspector, to the Health and Safety Executive for them to consider criminal prosecution.
  • Barring failed NHS managers, with a system based on the barring scheme for teachers.

Ensuring staff are trained and motivated

  • Healthcare assistant training before nursing and other degrees.
  • Every student who seeks funding for nursing degrees should first serve up to a year as a healthcare assistant (this scheme will be piloted first).
  • Camilla Cavendish is reviewing how to best ensure healthcare assistants can provide safe and compassionate care.
  • Chief inspector will ensure that employers meet their registration requirements that all health and care support workers are properly trained and inducted before they start caring for people.
  • A programme will be initiated by NHS Leadership Academy to encourage new talent form clinical professionals and from outside of the NHS into top leadership.
  • An elite fast-track programme and an MBA-style programme to ensure clinicians with a talent for leadership are supported.
  • Frontline experience for Department of Health staff

Welcome to PRimage

Friday, February 1st, 2013

Bill Gates once said, “If I was down to my last dollar, I’d spend it on public relations.”

That’s quite an endorsement for the value of PR.

If you want to make 2013 the year that your company or product maximises the value of strategic and results-led PR, we can help.

PRimage offers you fresh ideas and a wealth of experience. Our experience spans most industries – and we offer specialist insights in health, well-being, property and social media.

Our social media marketing services cover daily management of your business Facebook page(s), Twitter, LinkedIn, Pinterest and company blog postings – all strategically structured to work in synergy to increase brand awareness. We maximise our three decades of public relations and marketing experience and our 360-degree deep immersion in social media to help connect ideas, trends, products and people!

New for 2013 is our PR & Marketing Package for Start-ups – aimed at new companies who need to get their budding business and products off to a healthy start.

Download our credentials presentation to learn more about our services and how PRimage create the buzz to help you stand out and get noticed!

Judy Viitanen and the PRimage team are sure your business will benefit from our cost-effective services and client-orientated approach.

When you’ve reviewed our presentation and you’re ready to find out more, please contact us for a free consultation.

PRimage PP Credentials

Judy Viitanen is ready to be ‘smoke-free’ with Stoptober!

Sunday, September 16th, 2012

After lots of nagging and encouragement from family and friends, PRimage director, Judy Viitanen has decided to stop smoking!  Judy has signed up with the new Stoptober campaign, which starts on October 1st. and will provide a range of free advice and support through Judy’s stop smoking attempt.

Stoptover is based on research that smokers are five times more likely to stay smokefree if they successfully make it through the first four weeks. The aim of the campaign is to target the nation’s 8 million smokers and give support and encouragement throughout the month to smokers who sign up.

Judy is looking forward to using the free mobile app and checking out the ‘Smokefree’ Facebook page for tips and advice.  And the daily text message will help with additional support and encouragement.

For more information, check online at: http://www.smokefree.nhs.uk/Stoptober/ Or ask your pharmacist for advice and a free support pack.  Good luck!

Playtex Tonique Contour Bra – Perfect for curvy ladies says PRimage!

Monday, April 9th, 2012

PRimage love the newly launched Tonique Contour bra from Playtex: it has all the comfort of a wireless bra, yet with the uplift of a push-up bra – and makes your décolletage delicious!  The secret lies in the Tonique Contour’s ‘Flexi-Support’ panel — a discreet curve of plastic which sits under the breast to give support and enhance shape. For many curvy women the comfortable moulded shape will be a real winner! That’s the verdict from Judy Viitanen – she has modelled the new-style bra and says: ‘It is definitely the best fitting and supportive bra I have ever worn. It boosts my curves and gives me a super silhouette – and it’s so comfortable. I absolutely love it!

http://www.womanandhome.com/fashion-advice/531090/this-bra-makes-us-feel-younger

HAPPY 2012! Love and best wishes from Judy Viitanen and PRimage

Saturday, December 31st, 2011

☆¸.•°*”˜˜”*°•.¸☆ ★ ☆¸.•☆☆¸.•°*”˜˜”*°•.¸☆

In 2012….I hope the kindness you’ve given to others returns many times to you.
May you have the hindsight to know where you’ve been,
The foresight to know where you’re going,
And the insight to know when you’re going too far.
May hope, love, and warmth be in your heart’s possessing,
And may the New Year bring you and yours many blessings.
Happy New Year!

Judy Viitanen

The benefits of a daily siesta – PRimage view

Sunday, July 24th, 2011

A 2007 study of more than 23,000 Greek adults may have revealed a surprising key to their legendary vigor—the siesta. Compared with those who power through the day, adults who nap for a minimum of 30 minutes at least three times a week have a 37 percent lower risk of dying from heart disease.

Having lived in Greece, Judy Viitanen is a big fan of the benefits of a daily siesta, or power nap – especially in the hot weather. She finds that a daily ‘cat nap’ really helps recharge her energy levels – and helps her pace herself when she’s going to have a late night, or burning the midnight oil on work projects.  

Health Bill – PRimage comment

Thursday, July 21st, 2011

PRimage has heard that on the day that the British Medical Association votes to launch a public campaign which calls for the withdrawal of the Government’s controversial Health Bill, a survey of 500 GPs shows 85% said they had not been reassured by the government’s response to the listening exercise, with a further 62% saying their support for the reforms has not been altered by the changes to the Health Bill.

We were interested to see that many of the GPs concerns centered on the areas that as a healthcare lobbyist, Judy Viitanen believes are the very real and inherent issues around the Bill – such as increased bureaucracy in the NHS, the impact on patient care and the cost of the re-organisation.  What are your views?  We’d love to hear them.

Obesity epidemic in the US ….

Thursday, June 30th, 2011

PRimage keep up to speed on a wide range of areas for our clients – and healthcare issues are always on our monitoring radar.  Obesity is a big problem in the UK (excuse the pun) … but just look at this infographic with the depressing reality across the pond ….

Prescription charges in England increased – PRimage comment

Friday, March 4th, 2011

PRimage is not happy that as from April 1st the Government is to increase prescription charges for patients in England by 20 pence to £7.40 per item! This is in contrast to the decision this week by the Scottish Parliament to abolish charges for patients north of the border …

As a specialist healthcare lobbyist, with in-depth knowledge on the issues surrounding the system of prescription charges, Judy Viitanen has long believed that the current system in England is totally unfair and needs reviewing. PRimage have consistently lobbied and supported the well-argued case for a total abolition of prescription charges: it is an important issue that has growing public support. In our opinion, free prescriptions are a long term investment in improving health. Free prescriptions should be seen as a long term investment in improving health – and would be beneficial for those with poorer health and in particular those with long term conditions.