PRImage http://www.primage.org strategy-oriented , PR results-driven Sun, 13 May 2012 19:49:36 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Facebook Facts & IPO – PRimage like! http://www.primage.org/?p=4790 http://www.primage.org/?p=4790#comments Tue, 24 Apr 2012 10:19:28 +0000 judy http://www.primage.org/?p=4790

Yesterday Facebook released amendments to their S-1 filing document. Ahead of its public offering Facebook has placed a  $77bn valuation on itself – and has revealed that it is to pay $550m for a batch of Microsoft payment formerly owned by AOL.

Facebook expects to raise $5 billion in its IPO, which may value the company at close to $100 billion. The company will trade on the NASDAQ under the ticker symbol “FB.” The company now employs 3,539 people full time

Judy Viitanen and the PRimage team reviewed the latest S-1 document and found the following insights and stats very interesting.  We hope you do too!

Here are some key stats from the amendment:

  • Monthly active users now total 901 million (up from 680 million a year ago).
  • Daily active users are up to 526 million (up from 372 million last year).
  • Monthly mobile users now total 488 million.
  • 300 million photos are uploaded to the site each day.
  • 3.2 billion Likes and Comments are posted daily.
  • 125 billion friendships are forged per day.
  • Facebook will pay $300 million in cash, plus 23 million shares of common stock for photo-sharing app Instagram.
  • If the Instagram deal falls through, Facebook will pay $200 million.
  • Revenue for the first quarter of 2012 was $1.058 billion, up from $731 last year.
  • Net income dropped to $205 million for the quarter, down from $233 last year.

Facebook History & Milestones

]]> http://www.primage.org/?feed=rss2&p=4790 0 Monday Mantra from PRimage http://www.primage.org/?p=4787 http://www.primage.org/?p=4787#comments Mon, 23 Apr 2012 16:25:38 +0000 judy http://www.primage.org/?p=4787 Advice worth following says Judy Viitanen ….

]]> http://www.primage.org/?feed=rss2&p=4787 0 Startups Must Stand Out – PRimage comment http://www.primage.org/?p=4784 http://www.primage.org/?p=4784#comments Fri, 20 Apr 2012 14:56:19 +0000 judy http://www.primage.org/?p=4784 Judy Viitanen and the PRimage team found this article very interesting …. Great tips on branding and impactful logo design – especially for startups in tech and mobile.

http://www.huffingtonpost.co.uk/matt-churchill/start-ups-must-stand-out_1_b_1435472.html?ref=social-life

We’re delighted that our company logo is following the right approach for successful and impactful branding … we have a red and grey logo, with a handwritten font – so it ticks all the boxes!

]]> http://www.primage.org/?feed=rss2&p=4784 0 Facebook’s Floatation – PRimage ponders ‘will it be an investors dream?’ http://www.primage.org/?p=4781 http://www.primage.org/?p=4781#comments Fri, 20 Apr 2012 09:19:11 +0000 judy http://www.primage.org/?p=4781 As a social media strategist, Judy Viitanen is a keen advocate of Facebook and its ‘Platform Power’!  With 800+ million users worldwide and 4 billion items shared every day, Facebook is the undisputed titan of the social network sites.

Rumours suggest its highly-anticipated flotation is expected to happen on May 17.  Judy Viitanen and the PRimage team will watch with interest … We wonder if it will prove to be an investors dream. Is the $100bn valuation likely?  Facebook’s estimated revenues last year were $4.3bn – with $3.8bn coming from advertising and $470 from Facebook Credits.

Watch this space ……

]]> http://www.primage.org/?feed=rss2&p=4781 0 PLATFORM POWER! PRimage loves social media! http://www.primage.org/?p=4777 http://www.primage.org/?p=4777#comments Thu, 19 Apr 2012 13:37:14 +0000 judy http://www.primage.org/?p=4777

Social Media Messaging & Marketing is the grist to our mill!

At PRimage we work with your team to make sure you’re taking full advantage of the appropriate social media platforms — or take over your “identities” for you altogether.

]]> http://www.primage.org/?feed=rss2&p=4777 0 Mid-week Motivator – PRimage agree! http://www.primage.org/?p=4769 http://www.primage.org/?p=4769#comments Wed, 11 Apr 2012 15:12:42 +0000 judy http://www.primage.org/?p=4769

Positive advice! And an approach that PRimage and Judy Viitanen adopt ….

]]> http://www.primage.org/?feed=rss2&p=4769 0 SOCIAL MEDIA NEWS BYTES – PRimage share http://www.primage.org/?p=4766 http://www.primage.org/?p=4766#comments Wed, 11 Apr 2012 15:06:47 +0000 judy http://www.primage.org/?p=4766 Mid-week news snippets that have caught our attention ….

  • Facebook IPO May 16?

The long-awaited Facebook IPO could go live as early as May 16, according to reports on CNBC’s “Fast Money Halftime Report” that Facebook will launch a road show to back its IPO either May 7 or 14, and the company’s “plan A” is to begin trading either May 16 or 17, a Wednesday and Thursday, with “plan B” moving that date back to pricing the stock Thursday, May 24, and beginning trading the following day. According to CNBC, Facebook is committed to going public before Memorial Day, Monday, May 2.

·         Spotify launches web buttons

Embeddable “play buttons” are being offered to bloggers and others by Spotify to help sign up new subscribers.

  • Smart devices attract new readers

Increased penetration of smartphones and tablets has been a bright spot for news organizations facing readership declines. Research shows that US consumers are reading news across platforms, but also suggests that they’re not yet being driven to news sites specifically by social media.

  • Adult females prime audience for American Online Video advertisers

US consumers in their prime parenting and business career years make up the greatest percentage of online video viewers. Not surprisingly, they are also the most desired target audience among US online video advertisers—but they are not the consumers most likely to view ads in full.

]]> http://www.primage.org/?feed=rss2&p=4766 0 Is social media in your budget? “It should be!” – says PRimage http://www.primage.org/?p=4760 http://www.primage.org/?p=4760#comments Tue, 10 Apr 2012 15:58:10 +0000 judy http://www.primage.org/?p=4760 In her work as a PR consultant and social media strategist, that’s the advice that PRimage managing director, Judy Viitanen, gives to clients and associates.

Social media allows companies to interact directly with customers – and create buzz!

http://www.emarketer.com/Article.aspx?R=1008951&ecid=a6506033675d47f881651943c21c5ed4

]]> http://www.primage.org/?feed=rss2&p=4760 0 Playtex Tonique Contour Bra – Perfect for curvy ladies says PRimage! http://www.primage.org/?p=4756 http://www.primage.org/?p=4756#comments Mon, 09 Apr 2012 11:12:50 +0000 judy http://www.primage.org/?p=4756 PRimage love the newly launched Tonique Contour bra from Playtex: it has all the comfort of a wireless bra, yet with the uplift of a push-up bra – and makes your décolletage delicious!  The secret lies in the Tonique Contour’s ‘Flexi-Support’ panel — a discreet curve of plastic which sits under the breast to give support and enhance shape. For many curvy women the comfortable moulded shape will be a real winner! That’s the verdict from Judy Viitanen – she has modelled the new-style bra and says: ‘It is definitely the best fitting and supportive bra I have ever worn. It boosts my curves and gives me a super silhouette – and it’s so comfortable. I absolutely love it!

http://www.womanandhome.com/fashion-advice/531090/this-bra-makes-us-feel-younger

]]> http://www.primage.org/?feed=rss2&p=4756 0 PRimage: Prescription to positive PR … http://www.primage.org/?p=4733 http://www.primage.org/?p=4733#comments Sat, 07 Apr 2012 13:37:18 +0000 judy http://www.primage.org/?p=4733 Judy Viitanen and the PRimage team adopt this process of the ’5 P’s to achieve successful PR and social media messaging for our clients and for our tech start-up business, Happy Habitat:

  1. Plan
  2. Predict
  3. Position
  4. Prevent
  5. Persevere

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