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Archive for March, 2007

Should medics have pay cut?

Friday, March 30th, 2007

A leading health economist, Alan Maynard, suggests that doctors should have their pay cut if they do not hit targets or increase productivity. He said “demerit awards” were more effective at improving performance than bonuses – and proposed that the NHS should consider taking away up to 2% of GPs’ or consultants’ annual salary. However, the response from doctors representatives was that the proposal would “foster low morale”.

PRimage comment

What’s your view on this controversial proposal?  Judy Viitanen doesn’t buy-in to the logic behind this - PRimage believe that many doctors are already under pressure; the BMA is right to suggest that the idea would just produce low morale amongst medics.

NHS – financial system now fit for the future

Friday, March 30th, 2007

NHS chief executive David Nicholson has welcomed the abolishment of the ‘inconsistent and unfair’ resource accounting and budgeting system. The move was announced by health secretary Patricia Hewitt following recommendations by the Audit Commission. Mr Nicholson said it will be replaced by a system that ‘ensures fairness, transparency and responsibility’.

NHS – violence ‘unacceptable’

Friday, March 30th, 2007

Health staff are facing “unacceptably high” levels of violence, with nearly a half of ambulance workers reporting harassment from patients and their families, a national survey shows.

PRimage comment

Judy Viitanen and the PRimage team believe that measures should be taken to remedy this situation. What’s your opinion

Young people have inaccurate perceptions on smoking

Friday, March 30th, 2007

Most young people in England believe that becoming a smoker is the norm, a survey by charity Cancer Research UK has found. While official smoking figures put the proportion of adults in England who smoke at about a quarter, nearly 83 per cent of the 16-24-year-olds questioned in the survey believed the figure was much higher than this.

PRimage comment

As a specialist healthcare communications agency, PRimage was very interested to learn more from these research findings. Despite all the health warnings about the dangers of smoking, many young people are not concerned and simply blank-out on this – and their response seems to be one of passive acceptance of smoking as a social norm.

Conservatives – Cameron’s focus on Welsh NHS

Friday, March 30th, 2007

Conservative leader David Cameron launches his Welsh assembly election manifesto today, making the NHS top priority.

Warning! Hackers steal millions of bank details

Friday, March 30th, 2007

Hackers stole the bank card details of millions of British and American shoppers in what is thought to be the world’s biggest credit card heist, it has been revealed. The crooks stole 45.7 million credit and debit card numbers from the US and British-based computer systems of the American retailer that owns bargain chain TK Maxx. The data was accessed on TJX’s systems in Watford, Herts, and Massachusetts over a 16-month period and covers transactions dating as far back as December 2002.

PRimage comment

This is very disturbing – and yet another example of the rise in credit card fraud.  PRimage believe consumers must become much more vigilant.  Do you agree?

New science qualification planned

Friday, March 30th, 2007

The government may introduce another new secondary school science qualification in England.

PRimage comment

As a former Secondary School Governer, Judy Viitanen was interested to hear about this.  What’s your view?

Warning! Banking glitch cause wages delay

Friday, March 30th, 2007

Up to 400,000 people are facing delays in their salary payments because of a problem with an electronic banking system. The Banks Automated Clearing System has been running slowly and has not sent out all payments in time.

BBC – please think!

Thursday, March 29th, 2007

PRimage marketing director, Peter Viitanen wonders why our ‘green and verdant isle’ is presented in BBC weather forecasts in shades of clay, mud and –at best, the colour of sand. Why not show the green bits in green, the mountains in brown, lakes and rivers in dark blue (and the weather above in greys and light blues; white griblets if it snows?). Since Mercator, this has been more or less the convention.Which (and why? a) new graphics director decided to portray our green land in ugly ‘earth colours’ — so as
to make the weather reports look different, for the simple (and counter-intuitive) sake of difference?

Moreover, why pronounce the name of the major city in California consistently as ” Los Angeleezze?” It grates one as much as the people in New London, CT calling their river as : “The Thaymes!”
Also, what are the ‘Main Headlines’ to which the BBC presenters refer? As opposed to ‘trivial headlines?’

Small companies are right to be concerned about Budget tax changes!

Thursday, March 29th, 2007

A survey of more than 220 owners and managers of small firms conducted by the Forum of Private Business finds widespread concern about Budget tax changes. Some 82 per cent of respondents viewed the rise in the corporation tax rate for smaller businesses as damaging to their company, while only 5.5 per cent said a cut in the main rate of corporation tax would be very helpful.

PRimage comment

As the owner and MD of a small PR company, Judy Viitanen shares these worries.  PRimage is pleased that the Tories recognise our concerns - David Cameron has also accused the government of “punishing small businesses” in the Budget.