PRimage was interested to see Gordon Farquhar, Director of Retail Commercial at The Co-operative Pharmacy – the UK’s third largest pharmacy chain - in a live interview this morning on BBC’s Business Breakfast, discussing pharmacy’s potential in the lucrative pet medicines market.
He explained to presenter Declan Curry that pharmacists were not looking to take business away from vets – and that the decision was prompted by demand from Co-operative Pharmacy customers. He added: ‘We take care of our customer’s everyday family health problems, now we can take care of their pet’s health, with a range of preventative healthcare products for cats and dogs.’
As a specialist healthcare agency, PRimage believe that it makes sound commercial sense for the public to be able to go to their local Co-operative Pharmacy for pet health medicines. It offers them the convenience of their local pharmacy, the expert knowledge and advice on hand from qualified pharmacists, a comprehensive product range of leading brand pet health products, and most importantly, cost savings.
Managing director, Judy Viitanen has 4 cats and a dog – and so like many pet owners, she welcomes the benefits and cost savings this new option offers. Her view is why pay more for leading pet treatments such as Frontline? What’s your view?