As a specialist healthcare comunications agency PRimage is dismayed to learn that after all the media coverage over the threat of super bugs, such as MRSA, and the Government’s pledge to deal with this problem, it appears that NHS hospitals are likely to miss targets to complete deep cleaning operations by the end of March!
Prime minister Gordon Brown previously announced a £60 million programme to improve hygiene at public health centres in order to remove the threat of these super bugs. Currently, ministers expect 93 per cent of hospitals to finish cleaning operations before the deadline while others are in the process of being disinfected. Information obtained by the Conservatives under the Freedom of Information Act also indicates that problems had occurred in providing funding for the programme. The Tories claim that only 25 per cent of the funds earmarked for the programme had been transferred to the NHS. The PRimage team agree with Andrew Lansley, the shadow health secretary’s view that the programme is a “shambles” – and we see that a spokesman for cleaning firms has said that the Government’s NHS deep-clean programme, which officially finishes today, is in danger of becoming an “expensive publicity stunt”. What’s your view? Is this yet another example of this Government’s incompetence and track-record of over-promising and under-delivering?