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January « 2009 « PRImage

Archive for January, 2009

Pharmacies are vital to medicine adherence

Thursday, January 29th, 2009

According to new guidance from the National Institute for Health and Clinical Excellence (Nice), 50 per cent of prescribed medicines for long-term conditions are not taken as recommended.

With clients in the pharmacy arena, and over 20 years of pharmacy PR and communications, PRimage know that the nation’s community pharmacists play a very important role in making sure that patients follow their medication regimen. Rob Darracott, CEO of the Company Chemists’ Association, which represents the UK’s pharmacy multiples, commented: “All the evidence tells us that patients will open up to pharmacists about their use of medicines – appropriate and inappropriate.”

PRimage comment on Britain’s economic prospects

Thursday, January 29th, 2009

So, it’s official: economists from the International Monetary Fund have announced that Britain will be hit harder than any other advanced nation in the worst recession for more than 60 years!

The IMF’s devastating prediction drives a body low to our Prime Minister’s constant claim that Britain is “better placed to ride out the global downturn than the rest of the world”. Judy Viitanen wonders just how long Gordon Brown can keep up this refrain without losing credibility with voters and the business community? And then he’s also got to contend with his own MPs on this crucial issue … they face the prospect of Labour going into the next election in the midst of an appalling economic slump, and many will be likely to lose their seats. Watching prime minister’s questions in Parliament yesterday, Judy was delighted to see that the Conservatives made a pointed attack on the government over the figures – as David Cameron tried to force the PM to recant another of Brown’s tired mantra’s: that he had abolished boom and bust!

PRimage supports calls for small businesses to have a say on how their taxes are spent

Wednesday, January 28th, 2009

Judy Viitanen and the PRimage team agree with concerns voiced by the Federation of Small Businesses (FSB) that the incoming Business Rate Supplements Bill will impose extra tax burdens on businesses. In our view, they are totally justified in lobbying for a series of amendments to soften the blow of the legislation. As a former District Councillor, Judy has first hand experience of local Government finance and business rates. She believes that small businesses must have a say on all projects to be subsidised by a tax brought in by the Business Rate Supplements Bill. This is crucial during the current recession – and if small business owners do have to pay this supplement they should have a say on where it goes.   There is strong support for  this money to be ring-fenced for economic development rather than to shore up Government infrastructure projects and local council budgets!

We want to hear the views of other small businesses on this important issue – so please post a comment!  Watch this space … 

New Delhi Pharmacy most expensive commercial space in the world!

Monday, January 26th, 2009

Scanning the weekend papers yesterday, PRimage MD Judy Viitanen read that an unidentified businessman has secured the lease on a New Delhi 11ft by 11ft pharmacy for £18,000 rental per month – making it the most expensive rental space in the world!

Why is the rental cost so high?  It’s because of the pharmacy’s location between India’s most famous hospital – the All-India Institute of Medical Sciences, and the country’s biggest hospital, the Safdarjang … neither of which supply medicines to their patients.  It seems that a pharmacy in the location would have an estimated annual turnover of more than £1million per year!  It all makes sense now!

Free ‘scripts for cancer patients?

Monday, January 26th, 2009

PRimage notes that GPs have criticised Dawn Primarolo, the Public Health Minister, for urging England’s 150,000 cancer patients to seek appointments with their GP practice as soon as possible to discuss free prescriptions. 

PRimage comment on new weight-loss drug through pharmacies

Thursday, January 22nd, 2009

As a specialist healthcare communications agency, PRimage is aware that obesity is a major public health challenge: estimates suggest that by 2050 some 60% of men in the UK could be obese, with the figure a little lower for women (50%).
So we were interested to learn today that GlaxoSmithKline has received European approval for their weight-loss drug orlistat 60mg to be available as a pharmacy-only medicine. Pharmacy staff will be trained to provide appropriate advice to customers wanting to buy the product. The drug will be available in the coming months, marketed as Alli. It will be licensed for treatment of adults with a BMI over 28 who are on a reduced calorie, low-fat diet.  According to the company, their clinical trials show that adding orlistat to a reduced calorie, lower fat diet, can help people lose 50% more weight than dieting alone.

Consumers give ‘thumbs up’ for UK pharmacy services – PRimage comment

Thursday, January 22nd, 2009

With clients in the pharmacy sector, Judy Viitanen and the PRimage team are delighted to learn that according to new research from the Institute of Customer Service (ICS), consumers are more than happy with the service they get from their local pharmacy. We are also interested to learn that the
recession may be an important factor in the improvement in the way in which consumers are being treated.

Lloyds Pharmacy topped the popularity polls alongside the Ambulance Service and John Lewis. Lloyds is the largest community pharmacy operator in the UK. It has more than 1,600 pharmacies around the UK, which are based predominantly in community health centre locations.