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Archive for February, 2009

PRimage view of EU ‘Gravy Train’! …

Monday, February 23rd, 2009

So, here we are again with more evidence of the EU ‘Gravy Train’ … A leaked report reveals that Members of the European Parliament are earning up to £1 million in profit in just one five-year term in office through expenses and allowances!! PRimage view: Unbloody believable and totally unaccetable!!

Annual cost of online crime and fraud for small businesses = £800!

Monday, February 23rd, 2009

PRimage is concerned at a report from the Federation of Small Businesses which shows that small firms lose up to £800 a year to fraud and online crime!

According to their survey more than half (54 per cent) of businesses reported being a victim of crime in the last twelve months – 37 per cent having problems with phishing emails, 15 per cent falling victim to card not present fraud and another 15 per cent falling foul of IT problems caused by viruses and hackers. Judy Viitanen regularly has problems with phishing emails: they are a real plague!  All companies should be aware of these problems – and especially take note that most fraud, where it has a financial impact, costs small businesses between £500 and £5,000. PRimage totally support the FSB’s lobbying for more action to tackle online crime.

PRimage comment on moves to aid banks

Monday, February 23rd, 2009

Judy Viitanen and the PRimage team are interested to learn more about the much-hyped plans involving £500bn committed to an asset protection scheme for the ‘toxic assets’ of the banking system. According to media reports this morning, Royal Bank of Scotland, Lloyds and Barclays are likely to be amongst the institutions making use of the scheme. Our view is that all the banking institutions should be doing more to identify the bad assets, these so-called ‘toxic assets’, investments that have gone wrong! What’s your view?

Let’s hope that the pledge from the EU for tougher action on the regulation and oversight of financial institutions, including hedge funds, will also help.

Generic substitution = income potential for retail pharmacists

Wednesday, February 4th, 2009

According to the Chairman of Cambrian Alliance, a buying group for independent pharmacists, generic substitution may lead to a growth in income for retail pharmacists  

Pulse rate clue to heart attacks

Wednesday, February 4th, 2009

Simply measuring a woman’s resting pulse rate can predict how likely she is to suffer a heart attack, says a study in the British Medical Journal. US researchers looked at the records of around 129,000 postmenopausal women who had no history of heart problems. They found that those with the highest heart rates were significantly more likely to suffer a heart attack than the women with the lowest rates. However, the association was weaker than that with cigarettes and diabetes. Previous studies have shown that resting heart rate predicts coronary events in men.

Economic woes – PRimage view

Wednesday, February 4th, 2009

The PRimage team are trying not to be too downhearted by this morning’s gloomy economic news … according to the NIESR, the UK economy will shrink by 2.7% in 2009, which would be its worst performance for 60 years. And there are warnings that as consumers cut spending on a scale not seen for decades,  Britain will enter the gravest recession of the post-war era and will see only an insipid recovery in 2010.

The Bank of England is widely expected to cut rates from 1.5% to 1% on Thursday – but PRimage view is that more rate cuts won’t work! What’s your view? Please post a comment.

Trying to quit smoking? PRimage advice – chew nicotine gum

Wednesday, February 4th, 2009

Judy Viitanen is battling to try to stop smoking at the moment – and is encouraged by a new report from the US which suggests that smokers wishing to quit smoking by gradual reduction are more likely to succeed using nicotine gum. Talk to your local pharmacist about this: he or she can recommend a suitable product – and can give you expert and helpful smoking cessation advice and support to help you quit and win!

Will further interest rate cuts help small business owners? PRimage comment

Wednesday, February 4th, 2009

As the owner of a PR consultancy company, Judy Viitanen totally supports the call by The Federation of Small Businesses (FSB) for the Bank of England to hold fire on any further interest rate cuts.

PRimage has seen the figures from a recent FSB survey of over 4,000 small businesses – which indicates that the recent rate cuts have failed to provide the much needed boost to the economy that many hoped for. The poll shows that 63% of small businesses want the BoE to keep rates at their current level of 1.5 per cent.

We will be waiting with interest to see the BoE’s Monetary Policy Committee’s decision tomorrow. Watch this space!

National Fitness Week 2-8 Feb: PRimage advice: ‘make every step count – use a pedometer!’

Tuesday, February 3rd, 2009

This week sees the launch of the UK’s first National Fitness Week, aimed at getting the country fit and active.  PRimage MD, Judy Viitanen applauds this campaign – and wishes the organisers every success in their objective of breaking down perceived barriers which stop many people from exercising.

As a specialist healthcare communications agency, PRimage knows that there is clear evidence that regular exercise is one of the key ways to improve health and wellbeing – helping to reduce the numbers of lifestyle diseases such as hypertension, heart disease, asthma, osteoporosis and cancer.   And research shows that short bursts of exercise can benefit heart health just as much as tedious endurance training.

Judy kick-started the New Year by taking part in a ‘Walk for Health’ competition, organised by Lifeclinic International Inc, the world’s largest supplier of automated blood pressure monitors and health stations.  Using a free SportBrain pedometer supplied by Lifeclinic, she managed to clock up over 90,000 steps during the 10 days of the competition … and is now a convert to factoring regular walks into her busy daily schedule. She says she’s really enjoying it and is determined to walk more during 2009 and maintain good levels of low-impact exercise and improved wellbeing.  … So, why don’t you get motivated and start walking … it’s fun and cheaper than going to the gym! :)

To find out more about Lifeclinic, visit their Web site www.lifeclinic.com  … Just click on the general health information button on the home page – and you can access an excellent resource for information about health conditions such as high blood pressure, diabetes, and heart disease. There are also some great expert tips on general fitness, weight management and nutrition; plus you have the benefit of a personalised health record service.

Or if you’re looking for a simple and fun way to improve your health, order a SportBrain pedometer. This neat personal fitness gadget, worn at the waist, counts every step of the wearer and tracks and analyzes your daily physical activity.   As Judy says, ‘It really is a great investment in your health, and the next best thing to having a personal trainer. What’s more, it’s simple to use (even for a non-techy person like me) – and a bit addictive to help get those steps to increase!’

PRimage – Wildcat strikes and ‘Mandy’s’ comments …

Tuesday, February 3rd, 2009

Judy Viitanen and the PRimage team believe that Lord Mandelson’s injudicious suggestions that striking workers were displaying the “politics of xenophobia” may only serve to further fan the flames of this dispute over foreign workers …. Watch this space!