A heat wave warning has been issued for England and Wales, with record-breaking temperatures forecast in some areas, potentially rising as high as 32C (90F) in the coming days. Like many people around the country, Judy Viitanen and the PRimage team are enjoying this glorious weather – but we’re also getting concerned about how to cope with the heat!
To help us all cope and stay safe and well during this very hot weather, PRimage client, the Day Lewis Pharmacy Group – the UK’s largest independent multiple group - has issued a handy ‘hot weather survival guide’ – full of practical tips to help you cope with the heat and to keep safe and well during the heat wave.
Peter Glover, Day Lewis Managing Director and Superintendent Pharmacist, tells Judy: “Although there are certain groups of the public who are at particular risk for dehydration - the elderly, young children and babies, people with breathing or heart problems, people, who are bed-bound, and outdoor workers - everyone should take care - because during the current heat wave conditions we can all be at risk from heat-related health problems.
If exposure to high temperatures is prolonged or there is a problem keeping your core temperature cool, then you are at risk for a heat-related illness such as heat cramps, heat exhaustion or heatstroke”.
Keep out of the heat
· Plan your day in a way that allows you to stay out of the heat
· Avoid going out in the hottest part of the day from 11am-3pm
· Do strenuous outdoor activity in cooler parts of the day, like early morning
· If you must go out, stay in the shade. Wear a hat, light, loose-fitting clothes, preferably cotton. If you go out take plenty of water with you
Stay cool
· Stay inside, in the coolest rooms in your home, as much as possible
· Close the curtains in rooms that get a lot of sun
· Keep windows closed while the room is cooler than it is outside. Open them when the temperature inside rises, and at night for ventilation.
· Take cool showers or baths, and splash yourself several times a day with cold water, particularly your face and the back of your neck
Drink regularly
· Drink regularly even if you do not feel thirsty - water or fruit juices are best
· Avoid alcohol, tea and coffee - they make dehydration worse
As PRimage has previously commented, the battleground for the next general election is sure to be played out around the key issue of public spending.






A new report from the NHS Confederation has given the health service in England a ‘red alert’, warning
As a specialist healthcare communications agency the PRimage team have enormous respect for the millions of carers around the country who do such a wonderful job caring for loved ones and friends. In our view, they are truly the unsung heroes of our modern society!

British and American veterans are taking part in a series of emotional and touching events in Normandy today to mark the 65th anniversary of D-Day and
Gordon Brown faces his most important and pivotal week since taking power as PM - with Labour expecting a total hammering in Thursday’s local and European elections…. And in the wake of his ineffective handling of the MPs expenses scandal and the latest dire ICM poll findings, Judy Viitanen and the PRimage team believe that it’s time for the Prime Minister to call it a day.