Suffice to say that as a PR practitioner of many years standing and achievement, Judy gets very weary with some of the misconceptions, ‘labels’ and myths about public relations …. which include: ‘fluffy, insubstantial hype’, ‘the work of spin doctors’, or ‘a sneaky way to hide things’. Certainly, by its very nature, PR can never be as transparent as advertising or direct marketing, and perhaps this is the essence of its perception problem.
Mr Daniels views are yet another unfair reflection of what PR does. His comment on Cameron’s pre-political career in PR and observation that public relations is ‘hardly a school for intellectual and moral probity’ is both damaging and totally unjustified!
For the benefit of ill-informed individuals (Mr Daniels, take note) …. PR is about informing, influencing, improving, and initiating, with the resulting outcome being a desired, legitimate change in behaviour. Maybe some overlapping synergy with politics?
Anyway, here’s the article in full ….. post a blog comment and let Judy and the PRimage team know what you think …..