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Archive for February, 2010

‘Saving Lives’ – documentary campaigning for affirmations in schools

Sunday, February 21st, 2010

PRimage has been involved in ‘Saving Lives’ – a very worthwhile factually-based campaigning documentary, written and produced by Kenan Hudaverdi, which aims to bring awareness of the issues of bullying, racism, domestic violence, drugs and crime. The campaign will lobby Governments and decision makers around the world. 20736_100354350001579_100000810422455_6309_1469487_s1

PRimage managing director, Judy Viitanen, co-narrated the documentary – which can be viewed on YouTube – and she is developing a special campaign web site, with the aim of setting up a charity to support the campaign’s aims. Please view the documentary on YouTube – and give us your support and comments! http://www.youtube.com/watch?v=D6dbJk4i0VY&feature=autofb

You can also become a member of the Saving Lives Face Book Group – ‘I bet I can find 1,000,000 people who want to save lives!’

New ideas on improving the nation’s health …. PRimage comment

Monday, February 1st, 2010

02052007_doctors_talking_with_patientsqJudy Viitanen has been looking at news items on the reports from a group of independent experts, which make recommendations to the Secretary of State on how he should improve the health and wellbeing of the population.

Enabling effective delivery of health and wellbeing’ explores the current opportunities and barriers within the system where changes could be made to deliver a more effective service and calls for a greater focus on tackling the four biggest behavioural factors to preventable disease – tobacco use, physical inactivity, excess alcohol consumption and poor diet. Crucially, they believe that these changes can be delivered without expense to the NHS.

One of the cornerstones of the strategy proposed by the report is an enhanced role for general practice.  The authors advise that general practice should be central to supporting changes to behavioural risk factors and mental wellbeing, for example through weight management services and stop smoking services. However, in order to deliver these services the authors recognise that this will not be possible without an enhanced role for pharmacists, nursing and other practice staff. pharmacy-green-crossTo support this, they recommend that the Choose and Book system should be expanded to include a directory of approved services for the major behavioural risk factors and psychological therapies to help direct GPs and other health professionals to where evidence-based services are available.

The report also advocates a new integrated commissioning structure for health and wellbeing. They note that this will need to identify explicitly how the NHS and local partners commission jointly to deliver improved health and wellbeing, building on strengthened local joint strategic needs assessment.

This makes good sense to PRimage. What’s your view?