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Archive for February, 2011

Happy St Valentine’s Day!

Monday, February 14th, 2011

Judy Viitanen wishes you a day full of love!  Faith, Belief and Passion makes the world go round. Love just makes it a safer place…..

At PRimage our take is that love has nothing to do with what you are expecting to get, it’s what you are expected to give … which is everything.

Per ardua ad astra …

Monday, February 14th, 2011

‘Through Adversity to the Stars’ … This is the motto of the Royal Air Force.    Judy Viitanen and the PRimage team think it encapsulates such a positive mental attitude & approach for the future!

And here’s some positive pictures to start the working week …

Pharmacy’s place in the new NHS

Wednesday, February 2nd, 2011

For anyone involved in the UK community pharmacy and pharma industry sectors, Judy Viitanen recommends checking out the useful and directional guide on the NHS reforms by the trade journal, C&D.  PRimage found it very helpful in understanding the bodies that will influence community pharmacy in the new NHS.  You can find the guide on the C&D website.

www.chemistanddruggist.co.uk

Health Bill passes first stage in Parliament – PRimage comment

Tuesday, February 1st, 2011

As a specialist healthcare communications consultant, PRimage MD Judy Viitanen, has been following the progress and debate on the Government’s comprehensive reforms of the NHS. The Health and Social Care Bill is a complex and far reaching piece of legislation, reflecting the wide ranging nature of the Government’s programme of reform for the NHS in England.


PRimage is largely supportive of the potentially positive elements of the reforms – we believe giving clinicians greater responsibility for commissioning and shaping local health services, increasing public and patient involvement, and putting a greater focus on improving public health are to be applauded. And it must not be forgotten that the NHS needs to find efficiency savings of £20 billion by 2014-15!  In our view it is important that the Government ensures that the new GP consortia are not forced to promote competition between providers – and instead are able to work collaboratively across primary and secondary care boundaries in order to improve services for patients.

As a former District Councillor, Judy Viitanen welcomes the Government’s aim of increasing local democracy in health and that it recognises the importance of health services and local authorities working more closely together for the benefit of patients and the public. That can only be a win:win scenario.

In recent weeks there has been mounting criticism of the reforms from health professionals. For example, the BMA has warned that patients will become ‘internal medical tourists’, with the wealthy shopping round for consortia that offer expensive or rare treatments.

Despite a raft of warnings and concerns, the government’s controversial Health Bill has passed the first stage of its journey through Parliament – with MPs voting 321 to 235 in favour at its second reading. PRimage was interested to see that no coalition MPs voted against the Bill.

The influential cross-party Health Select Committee has already voiced concern and warnings, saying that the ‘surprise’ decision to abolish PCTs had already led to poor decision-making and additional costs in the NHS. But yesterday the Health Secretary Andrew Lansley dismissed their concerns.  And last month David Cameron revealed that GP frustration with the NHS, the profession’s desire to do more and be more involved is the core motivation behind the Health Bill.

If that is the case, PRimage MD, Judy Viitanen, wonders why Doctor’s union, the BMA is stepping up its opposition to the reforms, and has voted for a special representatives’ crisis meeting to discuss the Health Bill.

Demand for automated health stations grows in U.S. health care sector

Tuesday, February 1st, 2011

Lifeclinic International – the world’s largest supplier of commercial, automated, blood pressure monitors and health stations – reports that while the national health care debate continues in the USA, the private sector is creating innovative ways of utilising health information technology to drive down costs, streamline processes and allow individuals to become more proactive in managing their own health.

Lifeclinic monitors accomplish all of these goals – and the company’s new product line of automated self-testing health stations are rapidly increasing in popularity among retail pharmacies, corporate worksites and medical clinics. The health stations not only measure blood pressure, they also offer a wide variety of other non-invasive tests, such as weight, body-fat, blood oxygen and BMI along with providing important health and OTC/Rx information based on testing outcomes; such as medication or food interactions, diabetes information, or healthy how-to interactive guides.

To find out more, contact: salesteam@lifeclinic.com