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Archive for July, 2011

The benefits of a daily siesta – PRimage view

Sunday, July 24th, 2011

A 2007 study of more than 23,000 Greek adults may have revealed a surprising key to their legendary vigor—the siesta. Compared with those who power through the day, adults who nap for a minimum of 30 minutes at least three times a week have a 37 percent lower risk of dying from heart disease.

Having lived in Greece, Judy Viitanen is a big fan of the benefits of a daily siesta, or power nap – especially in the hot weather. She finds that a daily ‘cat nap’ really helps recharge her energy levels – and helps her pace herself when she’s going to have a late night, or burning the midnight oil on work projects.  

Judy’s recipe for Chicken Fricassee … PRimage recommend!

Saturday, July 23rd, 2011

This is a fantastic and yummy recipe – which is so easy to cook – and is sure to please everyone. I do hope you like it as much as we do!

Serves 4: Ingredients

• 4 large chicken fillets or one 3lb chicken jointed and cut into portions

• 2 tablespoons butter + 2 tablespoons olive oil

• 2 tablespoons flour

• 1 large cup dry white wine – ideally Chablis

• 3 smallish cups chicken stock

• 8 oz small button mushrooms and 2 carrots finely julienned

• 16 small white onions and half a bell pepper, finely sliced

• Bouquet garni and finely chopped fresh tarragon, parsley and thyme

• Salt and ground pepper to taste

• 1 tsp lemon juice and 2 finely chopped plump garlic cloves

• 1 tsp sugar

• 8 tablespoons heavy cream

• 2 tablespoons chopped parsley to garnish

Method

• Heat the oil and butter in a flameproof casserole dish.

• Add chicken pieces and brown on all sides. (This is to sear them)

• Sprinkle with the flour, coating them all over. Add one chopped garlic clove

• Cook gently over a low heat for a few minutes.

• Pour in the wine and bring to the boil.

• Slowly add the chicken broth.

• Bring to the boil, and then reduce the heat to simmering point.

• Add the bouquet garni and herbs and season to taste.

• Simmer gently for about 45 minutes until chicken is tender – half-way through cooking, add extra wine/stock if needed

• In a separate pan, heat the remaining butter and cook the mushrooms and the finely chopped bell pepper and garlic clove with the lemon juice until they are golden brown.

• Put the mushrooms, garlic and pepper slices in a warm bowl and set aside. Drain some of the buttery veggie juices from the cooking pan into the bowl

• Add the onions, thin strips of carrot, water and sugar, to the pan mix well and simmer until tender.

• Strain and add the onions/carrot strips into the bowl with the mushrooms/peppers.

• When the chicken is cooked, transfer to a warm serving dish and keep to one side.

• Add the vegetable juices from the pan (too nice to throw away- gives a good flavour!) to the casserole dish and bring to the boil stirring frequently.

• When the sauce is reduced, whisk the cream in and cook for about 2 minutes.

• Finally, add the mushrooms and onions and cook for a further 2 minutes.

• Taste it at this stage and season to your liking.

• Pour the sauce over the chicken, sprinkle with chopped parsley and serve!

Have mashed potatoes or rice, plus green veggie to accompany

Health Bill – PRimage comment

Thursday, July 21st, 2011

PRimage has heard that on the day that the British Medical Association votes to launch a public campaign which calls for the withdrawal of the Government’s controversial Health Bill, a survey of 500 GPs shows 85% said they had not been reassured by the government’s response to the listening exercise, with a further 62% saying their support for the reforms has not been altered by the changes to the Health Bill.

We were interested to see that many of the GPs concerns centered on the areas that as a healthcare lobbyist, Judy Viitanen believes are the very real and inherent issues around the Bill – such as increased bureaucracy in the NHS, the impact on patient care and the cost of the re-organisation.  What are your views?  We’d love to hear them.

SMARTPHONES SUCCESS! … NOT JUST STATUS SYMBOLS

Friday, July 15th, 2011

Interesting research from the Pew Internet and American Life project reveal  the rise of “cell mostly” smartphone users who use their handhelds as their number one way to get online. These users — young, mostly minority, under 30, and with little or no college education — have less access to high-speed internet service and less income to buy laptops or desktops. PRimage is interested in these statistics – clearly for millions of Americans, their home computer is their cell phone.

 Nearly one-third of cell owners say they own a smartphone, and most of them are young and working. Use is highest among Americans in their mid-twenties through mid-thirties (58% of 25-34 year olds own a smartphone) and nearly half of full-time employees (48%) have a smartphone of some kind. Ownership drops off among 40-year-olds, and 13% of retirees said they use a smartphone.

Pessimism on both sides of the pond? PRimage comment

Friday, July 15th, 2011

In the UK we are going through tough times, but Americans are deeply pessimistic about the future, according to a new Reuters/Ipsos poll – over 63% believe that their country is on the wrong track.

We found this an interesting article and viewpoint on the dynamics across the pond: This Is No Time for Games – WSJ.com http://t.co/gt6tfTB

PRimage has read that a rule of thumb in presidential polling is that when the “wrong track” number is in the “60s,” the incumbent’s prospects for re-election are sharply diminished.  Watch this space!

Social media marketing and ad trends – PRimage view on US trends

Wednesday, July 13th, 2011

PRimage has read some interesting and recent stats on social media marketing and advertising trends for small businesses/local advertisers in the US that we want to share.

Small businesses in the States are clearly looking for new customers on social media platforms – and are taking a positive stance about putting this into the marketing mix. Judy Viitanen believes this trend should be noted by UK small businesses and local advertisers ‘across the pond’!

One emerging area of social media that PRimage is already interested in for our clients is the daily deal sites, such as Groupon and LivingSocial.  We are big fans of both – and Judy often takes advantage of the offers for her own and family use.

From these stats it appears that small businesses are diving into social media with good reason: they give them with much needed exposure to new customers and sales.

A study last month by MerchantCircle shows that although only 9.4% of the businesses polled had offered a daily deal with a group buying site, 77% of those businesses said they would do so again. Of those that said they would offer a deal again, 58% cited it as being effective for customer acquisition, and 24.3% even turned a profit. “Creating a profile on a social network” was named the most effective marketing or advertising tactic used according to the nearly 5,000 local business owners polled by MerchantCircle.

 

 

Google+ and Facebook …. PRimage ‘like’ both!

Wednesday, July 13th, 2011

A couple of articles PRimage found interesting ….

Not sure if this is an overly optimistic perspective or just PR hype!  PRimage take is that of course Google can go from 0  to 100 million; it’s Google! ….  But only if the service is any good …. Watch this space!

…. http://www.businessinsider.com/bill-gross-google-will-get-100-million-users-2011-7

Good insights and stats ….

http://searchenginewatch.com/article/2092682/Google-1-Button-on-More-Homepages-than-Tweet-Button

Do you have a Google+ button on your site?