Specialist healthcare communications agency, PRimage, has been appointed to handle the launch PR and ongoing communications and media strategy for The PHARMA Awards – a major new event in the calendar for pharmacy professionals, which aims to celebrate outstanding examples of pharmacy practice. Hosted at the 5 Star Hilton Metropole NEC in Birmingham, the PHARMA Awards dinner on the 14th October 2007 will be presented by a line up of high profile people including leading figures from pharmacy and celebrities. Sponsored by Unichem, The PHARMA Awards will be officially launched in London next month, when the nomination process kicks-off – and will be the only awards scheme to encompass and recognise all aspects of the UK pharmaceutical profession within one event.
Nick Orton, Managing Director of Pioneer Shows, organisers of the PHARMA Awards programme and Gala Dinner, commented: “We put the PR contract for the PHARMAs out to tender earlier this year and were looking for a seasoned healthcare PR professional to work with us on this exciting new project, which will be the highlight of our Pharmacy Show in October. With her wealth of experience and track-record in pharmacy PR, Judy Viitanen is the ideal PR partner, and we are looking forward to working with Judy and the PRimage team over the coming six months.”
PRimage Director, Judy Viitanen said: “Pharmacists have a provenance of putting patients first – so what better way to showcase their achievements than with these new awards, which we hope will have the same prestige and kudos in the pharmacy world and health service as the Oscars have in the film industry. PRimage will be developing a comprehensive publicity support package for the PHARMA’s – and I’m looking forward to raising the profile of the PHARMA Award finalists and winners, ensuring they get the recognition they deserve.”