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PRimage Back Calls For Overdue Review On Prescription Charges « PRImage

PRimage Back Calls For Overdue Review On Prescription Charges

As a specialist healthcare lobbying and PR consultancy, with indepth knowledge on the issues surrounding the system of prescription charges, PRimage wholeheartedly supports the call from the national charity, Citizens Advice, that Health Ministers and the Department of Health urgently need to implement their committment to review pescription charges.

Judy Viitanen and the PRimage team believe that it is very worrying that one year after the Department of Health promised to carry out a review on prescription charges in England, many hundreds of thousands of people on low incomes with chronic health problems are still not getting their prescriptions dispensed and are putting their health at risk.

Judy Viitanen, PRimage managing Director, has done extensive communications work and lobbying around the anomolies and inequity of prescription charges. She has issued press comment and discussion papers on this – and has campaigned policy makers to stress the need for an extensive review of the system in England. We strongly believe that Government should listen to the validity of the argument to totally abolish prescription charges! Do you agree?

PRimage believe that if one accepts the concept of the NHS being free at the point of delivery, then there is a strong and valid arguement for the total abolition of script charges across the UK – not just in Wales and Scotland. Our view is that this would significantly reduce patient inequity. Although exemption arrangements mean that over 85% of prescriptions are dispensed without charge, PRimage feel that the current prescription charge is a hefty outlay and cost for many people – especially those patients who are on multiple medication, or have a long-term medical condition for which script exemption cost does not apply.

Through our client contacts within the community pharmacy sector, Judy Viitanen and the PRimage team know that many local pharmacists around the country have first-hand anecdotal feedback from patients about the costs of prescriptions. What’s your view and experience?

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