PRimage has long believed that obesity is a real healthcare ‘timebomb’ facing the UK – so we agree with the views of the Tory health team, who have said that overweight people need to face up to reality to conquer obesity and live healthily. Shadow health secretary Andrew Lansley said it was time to “take away the excuses” so that overeight people started exercising and eating more fruit and vegetables. Launching plans for a “Responsibility Deal” on public health between business and Government, the Tories said it was important to be positive about the “fun and benefits” to be had through healthy living. The speech at think-tank Reform will mark the launch of a new working group – headed by Unilever chairman Dave Lewis – to consider various public health proposals. The Tories said they would focus on delivering an improved diet rather than a “narrow focus based on a fear of junk foods”. The promotion of “traffic light” labelling would stop under a Conservative government. The working group will also be asked to consider direct local business involvement in campaigns to promote exercise, community sport and healthy lifestyles.