qianshanwanshui blog
Pharmacies are vital to medicine adherence « PRImage

Pharmacies are vital to medicine adherence

According to new guidance from the National Institute for Health and Clinical Excellence (Nice), 50 per cent of prescribed medicines for long-term conditions are not taken as recommended.

With clients in the pharmacy arena, and over 20 years of pharmacy PR and communications, PRimage know that the nation’s community pharmacists play a very important role in making sure that patients follow their medication regimen. Rob Darracott, CEO of the Company Chemists’ Association, which represents the UK’s pharmacy multiples, commented: “All the evidence tells us that patients will open up to pharmacists about their use of medicines – appropriate and inappropriate.”

Leave a Reply