Gordon Brown faces his most important and pivotal week since taking power as PM – with Labour expecting a total hammering in Thursday’s local and European elections…. And in the wake of his ineffective handling of the MPs expenses scandal and the latest dire ICM poll findings, Judy Viitanen and the PRimage team believe that it’s time for the Prime Minister to call it a day. However, Brown’s hubris continues apace, with his insistence that he has no intention to quit – and that he will reject any moves from his Cabinet colleagues to urge him to stand down! Political commentators report that senior ministers may urge him to stand aside if the Labour party performs disastrously is this week’s local and European elections…. Well, that looks very likely: asked in the ICM poll who they would support in a General Election, only 22% of voters said they would vote Labour – which means that labour would fall into third place for the first time since 1987!