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The business value of trade shows « PRImage

The business value of trade shows

At PRimage we are great fans of trade shows: if used strategically they can prove to be great value for our healthcare clients in the UK and the US.  

Aside from the opportunities for selling, reinforcing existing business relationships, gaining new clients and contracts and launching new products; exhibitions and trade shows also offer companies the benefit of learning and understanding more about the latest trends in their industry, and crucially to gain knowledge about their competitors.

So, we are interested at the findings of a new piece of research from PricewaterhouseCoopers which shows that trade seminars, face to face business meetings and the like have pumped nearly $1 trillion into the American economy. Cumulatively, these events created 1.7m jobs!

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