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SMARTPHONES SUCCESS! … NOT JUST STATUS SYMBOLS « PRImage

SMARTPHONES SUCCESS! … NOT JUST STATUS SYMBOLS

Interesting research from the Pew Internet and American Life project reveal  the rise of “cell mostly” smartphone users who use their handhelds as their number one way to get online. These users — young, mostly minority, under 30, and with little or no college education — have less access to high-speed internet service and less income to buy laptops or desktops. PRimage is interested in these statistics – clearly for millions of Americans, their home computer is their cell phone.

 Nearly one-third of cell owners say they own a smartphone, and most of them are young and working. Use is highest among Americans in their mid-twenties through mid-thirties (58% of 25-34 year olds own a smartphone) and nearly half of full-time employees (48%) have a smartphone of some kind. Ownership drops off among 40-year-olds, and 13% of retirees said they use a smartphone.

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