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PRimage like Pew Research: Why most Facebook users get more than they give « PRImage

PRimage like Pew Research: Why most Facebook users get more than they give

Judy Viitanen has been checking out a fascinating new study about Facebook, from Pew Research. The study is very interesting as for the first time it combines server logs of Facebook activity with survey data to explore the structure of Facebook friendship networks and measures of social well-being. It shows that many users receive more from their Facebook friends than they give, whether the measurement is the number of friend requests received, the use of the “like” button, the number of messages sent or tagging people in photos.

It appears that the main factor driving this phenomenon is that there is a segment of “power users” who specialize in different Facebook activities and contribute much more than the typical user does.

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