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Americans’ love of new mobile technology: PRimage comment « PRImage

Americans’ love of new mobile technology: PRimage comment

Over three-quarters of Americans age 43 and under now use a smartphone, according to new figures.  Growth is set to continue and, by mid Р2013, the number of consumers with smartphones will increase 53% from 99 million to 151 million. Forecasts suggest that Android users will continue to outstrip iPhone users Р48% vs. 32%.

Judy Viitanen and PRimage believe that marketers need to take note and optimize their campaigns according to consumers’ increasing obsession with mobile technology. There’s no escaping the fact that mobile will dominate content consumption in the future.

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