We read a lot these days about warnings to protect ourselves from personal identity theft, but there’s also a similiar practice happening in the business world – especially on the internet. Just recently, PRimage discovered that our company website promotional copy had been outrightly ‘lifted’, and that the name of our managing director, Judy Viitanen, was being used without our knowledge or permission – by a firm and individuals totally unknown to us – on their company website. Worse still, they were promoting Judy as one of their business ‘associates’!
We are dealing with this matter, if necessary by Law. But we feel other companies should be on the alert – and be aware that there are individuals who steal professional and company IDs, reputations and services – and brazenly market them on the Web!