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Facebook Facts & IPO – PRimage like!

Tuesday, April 24th, 2012

Yesterday Facebook released amendments to their S-1 filing document. Ahead of its public offering Facebook has placed a  $77bn valuation on itself – and has revealed that it is to pay $550m for a batch of Microsoft payment formerly owned by AOL.

Facebook expects to raise $5 billion in its IPO, which may value the company at close to $100 billion. The company will trade on the NASDAQ under the ticker symbol “FB.” The company now employs 3,539 people full time

Judy Viitanen and the PRimage team reviewed the latest S-1 document and found the following insights and stats very interesting.  We hope you do too!

Here are some key stats from the amendment:

  • Monthly active users now total 901 million (up from 680 million a year ago).
  • Daily active users are up to 526 million (up from 372 million last year).
  • Monthly mobile users now total 488 million.
  • 300 million photos are uploaded to the site each day.
  • 3.2 billion Likes and Comments are posted daily.
  • 125 billion friendships are forged per day.
  • Facebook will pay $300 million in cash, plus 23 million shares of common stock for photo-sharing app Instagram.
  • If the Instagram deal falls through, Facebook will pay $200 million.
  • Revenue for the first quarter of 2012 was $1.058 billion, up from $731 last year.
  • Net income dropped to $205 million for the quarter, down from $233 last year.

Facebook History & Milestones

FACEBOOK – ALL CHANGE AHEAD WITH f8 CONFERENCE!

Thursday, September 22nd, 2011

Lots of media hype, speculation and rumours this morning on Facebook’s f8 developers conference in San Francisco. PRimage can hear the haters whining already!  Judy Viitanen and the team are struggling not to bitch too much about the new real-time news ticker ….

Looks like much of the focus on their changes will be their priority to become the social layer that supports, powers and connects every single piece of the web, no matter who or what it is or where it lives.  Seems it all boils down to one problem: emotion. Facebook has hundreds of millions of users and spectacular levels of engagement, but it is a platform that has lost its emotional resonance over the years. More and more people visit Facebook out of necessity rather than desire. It’s a platform people prefer to hate, but won’t leave simply because all their friends are there.

That’s why Facebook launched three very recent changes: revamped Friend Lists, a real-time news ticker, and the subscribe button. Friend Lists lets you share content with just your closest friends (with whom you have the strongest emotional connection), and the ticker lets you have real-time conversations with your friends as soon as they do anything. Subscribe lets you fill your News Feed with people you admire and respect, fostering a different type of emotional connection.

So, the betting money on the changes Facebook will roll out a f8 today are all about their mission to enhance the emotional connection its users have to each other through Facebook. These changes will make Facebook a place where nearly everything in your life is enhanced by your social graph. These changes will make it so you know your friends better than you ever thought you could!

Watch this space!