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Social media marketing and ad trends – PRimage view on US trends

Wednesday, July 13th, 2011

PRimage has read some interesting and recent stats on social media marketing and advertising trends for small businesses/local advertisers in the US that we want to share.

Small businesses in the States are clearly looking for new customers on social media platforms – and are taking a positive stance about putting this into the marketing mix. Judy Viitanen believes this trend should be noted by UK small businesses and local advertisers ‘across the pond’!

One emerging area of social media that PRimage is already interested in for our clients is the daily deal sites, such as Groupon and LivingSocial.  We are big fans of both – and Judy often takes advantage of the offers for her own and family use.

From these stats it appears that small businesses are diving into social media with good reason: they give them with much needed exposure to new customers and sales.

A study last month by MerchantCircle shows that although only 9.4% of the businesses polled had offered a daily deal with a group buying site, 77% of those businesses said they would do so again. Of those that said they would offer a deal again, 58% cited it as being effective for customer acquisition, and 24.3% even turned a profit. “Creating a profile on a social network” was named the most effective marketing or advertising tactic used according to the nearly 5,000 local business owners polled by MerchantCircle.