qianshanwanshui blog
Media « PRImage

Posts Tagged ‘Media’

Insights Into US Social Media – PRimage comment

Thursday, June 7th, 2012

As avid followers of the quirks and trends in the social media arena, PRimage found this recent information fascinating!

Judy Viitanen hopes you  find these  stats from Edison Research interesting … they show social media in the US is still evolving in ways you might find surprising.

1. Twitter users are 33% more likely to be Democrats

An interesting finding: 40% of Twitter users are Democrats, compared to 30% of the U.S. population overall. The percentage of Republications and Independents on Twitter mirrors the U.S. average almost precisely.

2. The “Check-in” is the phenomenon that never happened

74% of Americans are unfamiliar with the concept of checking in to a location via mobile device, and only 3% have ever checked in. Even more damning, is that 4% had checked in when surveyed in 2011. This is a 25% decrease in check in behaviors in a single year. It’s not going to rebound, which is why Foursquare’s play is to be the new Yelp.

3. Only 33% of Americans have ever followed a brand in social media

From 2010 to 2012 the percentage of Americans following any brand on a social network has gone from 16% to 33%. This is a sharp increase, but looked at from the opposite perspective, it’s shocking to me that 2/3 of Americans using social networks have never followed a brand. Companies still have substantial room for growth in connecting with customers and fans on social networks.

4. 56% of Americans have a profile on a social networking site

This is up from 52% just last year, and 48% in 2010. How high can this climb? Certainly, there are sizable chunks of the populace that will never join a social networking site, but it’s amazing to consider that significantly more Americans (12 years old and up) have a social networking profile than do not.


5. 55% of Americans 45-54 have a profile on a social networking site

It’s not just for kids any more. The biggest growth of any age cohort from 2011 to 2012 was 45-54 year olds, who now exhibit participation matching the U.S. average. The only group that is below average are 55+ Americans, and even 3 out of 10 of them are in the social networking game.

6. 22% of Americans use social networking sites several times per day

It really is a “Social Habit”. In the past year, 12 million more Americans are using social networking many times daily. How many other things do we do several times per day? It’s not a long list.

7. Huge uptick in Facebook’s influence on purchase

Last year, 68% of Americans using social networks said that none of those networks had an influence on their buying decisions. This year, just 36% said that there was no influence. Now, 47% say Facebook has the greatest impact on purchase behavior(compared to just 24% in 2011). Incidentally, Twitter ranks below “other” at 5%. If you want to drive purchase behaviors within social networks, Facebook is the one and only game to play, statistically speaking.

8. Facebook via mobile continues to be a major factor

54% of Facebook members have used the social network via a phone, and 33% use a phone as their primary way to access Facebook. This despite the fact that the Facebook mobile experience and mobile apps are mediocre, at best. Here’s hoping the Instagram guys can jump start it. If so, watch for these numbers to soar.

9. Facebook is the most addicting of the social networks

23% of Facebook’s users check their account five or more times EVERY DAY. The mean number of daily look-ins by Facebook users is 4. Are we really so interesting that we have to keep up with our friends’ inanities every 90 minutes? Evidently, yes.

10. Twitter will have an easier time making changes to its core service that Facebook does.

53% of Twitter users have been a member for less than a year, compared to just 19% for Facebook. This means that Twitter’s user base doesn’t have long-term, deep seated expectations for what Twitter is or should be. It will be interesting to see if Twitter doubles down on this advantage, and continues to hang ornaments on the functionality Christmas tree.

11. 76% of Twitter users now post status updates

This is one of the biggest behavioral changes of the past two years. In 2010, the Social Habit research found that just 47% of Twitter users actually sent tweets, with more than half the user base in listen-only mode. The overwhelming majority of new Twitter users are active tweeters, driving the overall average to 76%.

PRimage: Prescription to positive PR …

Saturday, April 7th, 2012

Judy Viitanen and the PRimage team adopt this process of the ’5 P’s to achieve successful PR and social media messaging for our clients and for our tech start-up business, Happy Habitat:

  1. Plan
  2. Predict
  3. Position
  4. Prevent
  5. Persevere

Facebook IPO Filing …. Watch this space says PRimage ….

Wednesday, February 1st, 2012

All eyes are on Facebook this week as it files papers for a mega initial public offering.  Keeping in mind that it’s roughly $100 billion valuation occurred in the span of seven years, the question is: What were the moves that Facebook made as a startup that resulted in such success? One thing is for sure … the IPO filing could answer at least three intriguing questions: who actually owns FB now, how much revenue does it actually generate and how much is it worth? ….. Watch this space!

PRimage and Judy Viitanen finds this an interesting infographic on Facebook ….

The Power of PR – Starts with an effective press release, says PRimage

Monday, January 31st, 2011

“If I was down to my last dollar, I’d spend it on PR” – Bill Gates


Want to get noticed and promote your business or product? A well-written press release that is timely, interesting and news-worthy is vital!  It is one of the most cost-effective ways of getting your message out when you have something to announce regarding your business. But to be effective, a press release must focus on the most newsworthy, interesting and unique element to emphasise the news angle. Equally important is to ensure that your news release gets to the right people, at the right media outlets.

Judy Viitanen and the PRimage team develop newsworthy, well-written press releases that have the appropriate messaging, personality and tone to reflect your business. If there is a news angle, you can bet that we’ll find it, and we can present it to the media with an appealing journalistic style. Our press release writing services are timely, efficient and comprehensive. Contact us today for a free consultation and estimate.

Need To Get Noticed? Try Third-Party Endorsement, says PRimage

Wednesday, January 26th, 2011

Looking for some postive ‘buzz’? Don’t have a big budget?  Don’t worry.  Primage MD, Judy Viitanen, says that getting your company, product or service noticed and talked about by customers – and increasing your sales – really doesn’t mean spending hundreds or even thousands of pounds on an advertising campaign. Sometimes the greatest customer buzz costs nothing at all.

Over the years, PRimage has discovered that Third-party endorsements are one of the best ways you can achieve interest in your business without spending a lot of money. Expensive advertising campaigns, no matter how exciting, do not guarantee your success. Third party endorsements don’t require the same overhead and pose much less of a financial risk. While you may not get blanket national interest, you can certainly generate buzz, build your clientele and increase your profits.

The media can be a powerful partner in helping you build your business. Third-party coverage from reputable media outlets is recognised as an objective, credible endorsement. Customers certainly take note …

For example … You see an ad for a new local Indian take-away restaurant; it claims to have the best curries in the area. It catches your interest, but then again every restaurant ad says they have the best food and menus. Then you read an article by the local newspaper restaurant reviewer who raves about the choice and quality, deeming it the best he’s ever had.

Which is going to really convince you to try that restaurant? Chances are the restaurant review is going to give you the push you need. Third-party endorsements – whether by the media, a local organisation or a prominent member of your community – give your product or service the validation for which customers often look.

To find out more, and discuss your publicity needs, please contact Judy Viitanen at PRimage, on: +44(0)17278744137, Mobile: 07717691845, or Email: judy@primage.org