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Posts Tagged ‘Pew Research’

PRimage like Pew Research: Why most Facebook users get more than they give

Monday, February 6th, 2012

Judy Viitanen has been checking out a fascinating new study about Facebook, from Pew Research. The study is very interesting as for the first time it combines server logs of Facebook activity with survey data to explore the structure of Facebook friendship networks and measures of social well-being. It shows that many users receive more from their Facebook friends than they give, whether the measurement is the number of friend requests received, the use of the “like” button, the number of messages sent or tagging people in photos.

It appears that the main factor driving this phenomenon is that there is a segment of “power users” who specialize in different Facebook activities and contribute much more than the typical user does.

It’s good to talk! PRimage on women and mobile phones ….

Sunday, September 25th, 2011
Despite all the usual jokes and gender stereotypes of women talking on the phone all the time, when it comes to mobile cell phones men are more likely to place a call according to a new Pew Research study: Fascinating!
Seems that on average, male cell phone users place 13.8 calls perday, compared to only 10.8 for women.

USA Usage of Social Network Sites – PRimage comment

Monday, August 29th, 2011

PRimage do a lot of communications work in the social media arena – so Judy Viitanen was very interested in the findings of a new survey by the Pew Research Center’s Internet and American Life Project on Social Network Sites usage – which indicates that 65 percent of adult Internet users in the United States use social networks.  That translates into 50 percent of the entire US adult population!

The rise is driven by all ethnic and age groups, but women stand out as the most avid users. However, the number of seniors (aged 65+) who access social networks recorded a strong increase over the past year; 33% of those aged 65 and older now use the sites, compared with 26% one year ago. Predictably, the sites are more popular among younger people

Social Network Sites – Usage by age groups

      18-29 year-olds = 83%

      30-49 year-olds = 70%

      51% of 50-64 year-olds = 51%

      65 and older = 33%

  • 83 percent of people surveyed in the 18-29 age bracket said they use social networking sites, compared to 51 percent of those in the 50-64 age bracket, and 70 percent in the 30-49 age bracket. 
  • The young are also twice as likely to use social sites every day.
  • Women aged 18-29 are “the power users” of social sites, with 89 percent of them using social networking sites and 69 percent using them every day.

PRimage was especially interested in the news that ‘online mum’ are a particularly active group of smartphone users. These mothers are sharing recommendations for products, saving pictures of children and family, and using social networking sites to keep in touch with friends and relatives. Judy believes this represents huge potential for advertising and marketing messages on Facebook and Twitter!

The Internet is still more commonly used every day for e-mail and search: 61 percent said they went online every day to check e-mail, 59 percent for search and 43 percent for social networking.

Asked for one word to describe their social networking experience, the most common descriptor from respondents was “good.”

  • Overall, positive responses far outweighed the negative and neutral words that were associated with social networking sites (more than half of the respondents used positive terms).
  • Users repeatedly described their experiences as “fun,” “great,” “interesting” and “convenient.” Less common were superlatives such as “astounding,” “necessity,” and “empowering.”
  • One in five respondents sounded less upbeat: they used words like “boring,” “time-consuming” and “overrated” to describe their experience.
  • Looking at usage on a typical day, 43% of online adults use social networking, up from 38% a year ago. Out of all the “daily” online activities that we ask about, only email (which 61% of internet users access on a typical day) and search engines (which 59% use on a typical day) are used more frequently than social networking tools.
  • The frequency of social networking site usage among young adult internet users was stable over the last year – 61% of online Americans in that age cohort now use social network sites on a typical day, compared with 60% one year ago. However, among the Boomer-aged segment of internet users ages 50-64, social network sites usage on a typical day grew a significant 60% (from 20% to 32%).