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Insights Into US Social Media – PRimage comment

Thursday, June 7th, 2012

As avid followers of the quirks and trends in the social media arena, PRimage found this recent information fascinating!

Judy Viitanen hopes you  find these  stats from Edison Research interesting … they show social media in the US is still evolving in ways you might find surprising.

1. Twitter users are 33% more likely to be Democrats

An interesting finding: 40% of Twitter users are Democrats, compared to 30% of the U.S. population overall. The percentage of Republications and Independents on Twitter mirrors the U.S. average almost precisely.

2. The “Check-in” is the phenomenon that never happened

74% of Americans are unfamiliar with the concept of checking in to a location via mobile device, and only 3% have ever checked in. Even more damning, is that 4% had checked in when surveyed in 2011. This is a 25% decrease in check in behaviors in a single year. It’s not going to rebound, which is why Foursquare’s play is to be the new Yelp.

3. Only 33% of Americans have ever followed a brand in social media

From 2010 to 2012 the percentage of Americans following any brand on a social network has gone from 16% to 33%. This is a sharp increase, but looked at from the opposite perspective, it’s shocking to me that 2/3 of Americans using social networks have never followed a brand. Companies still have substantial room for growth in connecting with customers and fans on social networks.

4. 56% of Americans have a profile on a social networking site

This is up from 52% just last year, and 48% in 2010. How high can this climb? Certainly, there are sizable chunks of the populace that will never join a social networking site, but it’s amazing to consider that significantly more Americans (12 years old and up) have a social networking profile than do not.


5. 55% of Americans 45-54 have a profile on a social networking site

It’s not just for kids any more. The biggest growth of any age cohort from 2011 to 2012 was 45-54 year olds, who now exhibit participation matching the U.S. average. The only group that is below average are 55+ Americans, and even 3 out of 10 of them are in the social networking game.

6. 22% of Americans use social networking sites several times per day

It really is a “Social Habit”. In the past year, 12 million more Americans are using social networking many times daily. How many other things do we do several times per day? It’s not a long list.

7. Huge uptick in Facebook’s influence on purchase

Last year, 68% of Americans using social networks said that none of those networks had an influence on their buying decisions. This year, just 36% said that there was no influence. Now, 47% say Facebook has the greatest impact on purchase behavior(compared to just 24% in 2011). Incidentally, Twitter ranks below “other” at 5%. If you want to drive purchase behaviors within social networks, Facebook is the one and only game to play, statistically speaking.

8. Facebook via mobile continues to be a major factor

54% of Facebook members have used the social network via a phone, and 33% use a phone as their primary way to access Facebook. This despite the fact that the Facebook mobile experience and mobile apps are mediocre, at best. Here’s hoping the Instagram guys can jump start it. If so, watch for these numbers to soar.

9. Facebook is the most addicting of the social networks

23% of Facebook’s users check their account five or more times EVERY DAY. The mean number of daily look-ins by Facebook users is 4. Are we really so interesting that we have to keep up with our friends’ inanities every 90 minutes? Evidently, yes.

10. Twitter will have an easier time making changes to its core service that Facebook does.

53% of Twitter users have been a member for less than a year, compared to just 19% for Facebook. This means that Twitter’s user base doesn’t have long-term, deep seated expectations for what Twitter is or should be. It will be interesting to see if Twitter doubles down on this advantage, and continues to hang ornaments on the functionality Christmas tree.

11. 76% of Twitter users now post status updates

This is one of the biggest behavioral changes of the past two years. In 2010, the Social Habit research found that just 47% of Twitter users actually sent tweets, with more than half the user base in listen-only mode. The overwhelming majority of new Twitter users are active tweeters, driving the overall average to 76%.

Budget Basics – The Budget 2012: Changes That Will Affect You

Wednesday, March 21st, 2012

So …. After all the speculation and hype, George Osborne has finally revealed all. The draw down of Afghan operations has given the Chancellor a £2.4bn bonus.

Tax
Income Tax
  • Personal allowance will rise by an extra £1,100 in April 2013 in addition to the increase to £8,105 already scheduled for this April.
  • This means you’ll be able to earn £9,205 before you pay any tax.
  • The 50% ‘high earner’ tax rate will be lowered to 45% from April 2013.
National Insurance
  • The plan to merge Income Tax & National Insurance is still likely to go ahead.
Tax for pensioners
  • The age-related additional personal allowance will be phased out to leave a single personal allowance that applies to all.
  • This will be rolled out from April 2013 and, according to Osborne, no one receiving a pension will lose out because of it.
VAT
  • Loopholes in the VAT system will be closed to reduce tax avoidance.
  • The current VAT exemptions on food, children’s clothes, books and newspapers will not be affected.
Tax statements
  • Personal tax statements will be sent to all taxpayers.
  • These will set out your average tax rate for the year, how much tax and NI you’ve paid in total and how this has funded both public spending and public debt.
Corporation tax
  • Corporation tax will be cut by 1% today in addition to the 1% reduction scheduled for April – together this will take the UK rate of corporation tax to 24%.
  • Two further cuts are scheduled for next year so by 2014 UK corporation tax will be reduced to 22%.
  • To ensure these cuts don’t benefit the banks the bank levy rate will be increased to 0.105% next January.
Other tax
  • Capital gains tax on residential properties owned by companies will be introduced.
  • A cap on tax relief for high earners will be introduced in April 2013. This means anyone that claims upwards of £50,000 in tax relief will be limited to receive a maximum of 25% of their income.
  • A general tax avoidance rule will be introduced to tackle tax evasion, details of which will be set out next year.
Benefits
Child benefit
  • The child benefit cut for higher rate tax payers will stay but changes have been made.
  • Those earning less than £50,000 will get to keep child benefit.
  • Those earning more than £50,000 will have their child benefit payments reduced by 1% for every £100 they earn over the £50k threshold.
  • Those earning more than £60,000 will not receive child benefit payments.
Housing
Affordable housing
  • The Get Britain Building scheme that extends funding to companies that build new houses will be upgraded to encourage affordable property development.
Stamp duty
  • Individual-owned residential properties worth over £2 million will be liable for 7% stamp duty.
  • The stamp duty rate will increase to 15% for residential properties that are bought by a company.
  • The government will investigate retrospective stamp duty charges for residential properties already owned by companies.
Armed forces
  • An extra £100 million will be used to improve accommodation for those in the armed forces.
  • Members of the armed forces serving overseas will also benefit from 100% council tax relief.
  • This will be funded by a £2.4 billion saving on the cost of operations in Afghanistan.
Planning permission
  • Next week the government will publish an overhaul of planning regulations that should make applications for planning permission far simpler.
Alcohol & Tobacco
Alcohol
  • There will be no change to taxation on alcohol.
Tobacco
  • Duty on all tobacco products will rise by 5% above inflation at 6pm tonight.
  • This will increase the cost of an ‘average’ pack of cigarettes by 37p.
Transport
Fuel
  • There will be no additional changes to fuel duty.
  • The Fair Fuel Stabiliser will still apply so fuel duty will go down when the cost of fuel rises and increase when fuel prices fall.
Road tax
  • Vehicle Excise Duty will increase by inflation only.
Trains
  • Rail links to the North of England will be improved.
  • The London underground and train network will be extended.
Flights
  • Additional airports may be built in the South East of England.
Employment & Education
Employment
  • Local authorities will be given the flexibility to introduce local pay rates for civil servants whose pay freezes end this year.
  • This is to bring public sector pay in line with wages available in the private sector.
  • There will be investment in manufacturing with the aim of doubling UK exports.
  • New Enterprise Zones will be introduced in Scotland, Wales and Ireland.
Education
  • A scheme that extends Enterprise Loans to young people to start and grow their own businesses will be piloted later this year.
Pensions
State pension
  • A single rate, contribution-based pension that pays a minimum of £140 will be introduced for future pensioners in the next Parliament.
  • Plans for an automatic review of the state pension age will be published this summer.
Entertainment
Sunday trading
  • Sunday trading laws will be relaxed for eight consecutive Sundays from 22nd July to coincide with the Olympics.
Broadband
  • Ultrafast broadband will be rolled out in 10 of the UK’s biggest cities.
  • A number of smaller cities will also benefit from ultrafast broadband speeds.
  • Improvements will be made to broadband connection speeds in rural areas.
Entertainment industry
  • UK companies that produce video games, animation or high end TV programmes will be eligible for tax relief.
  • A new gambling duty on games machines will be introduced.

Health Bill – PRimage comment

Thursday, July 21st, 2011

PRimage has heard that on the day that the British Medical Association votes to launch a public campaign which calls for the withdrawal of the Government’s controversial Health Bill, a survey of 500 GPs shows 85% said they had not been reassured by the government’s response to the listening exercise, with a further 62% saying their support for the reforms has not been altered by the changes to the Health Bill.

We were interested to see that many of the GPs concerns centered on the areas that as a healthcare lobbyist, Judy Viitanen believes are the very real and inherent issues around the Bill – such as increased bureaucracy in the NHS, the impact on patient care and the cost of the re-organisation.  What are your views?  We’d love to hear them.

Pessimism on both sides of the pond? PRimage comment

Friday, July 15th, 2011

In the UK we are going through tough times, but Americans are deeply pessimistic about the future, according to a new Reuters/Ipsos poll – over 63% believe that their country is on the wrong track.

We found this an interesting article and viewpoint on the dynamics across the pond: This Is No Time for Games – WSJ.com http://t.co/gt6tfTB

PRimage has read that a rule of thumb in presidential polling is that when the “wrong track” number is in the “60s,” the incumbent’s prospects for re-election are sharply diminished.  Watch this space!

Taking politics to the people …. PRimage loves this!

Tuesday, May 31st, 2011

 

The ‘joys’ of political canvessing! …..