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Welcome to PRimage

Friday, February 1st, 2013

Bill Gates once said, “If I was down to my last dollar, I’d spend it on public relations.”

That’s quite an endorsement for the value of PR.

If you want to make 2013 the year that your company or product maximises the value of strategic and results-led PR, we can help.

PRimage offers you fresh ideas and a wealth of experience. Our experience spans most industries – and we offer specialist insights in health, well-being, property and social media.

Our social media marketing services cover daily management of your business Facebook page(s), Twitter, LinkedIn, Pinterest and company blog postings – all strategically structured to work in synergy to increase brand awareness. We maximise our three decades of public relations and marketing experience and our 360-degree deep immersion in social media to help connect ideas, trends, products and people!

New for 2013 is our PR & Marketing Package for Start-ups – aimed at new companies who need to get their budding business and products off to a healthy start.

Download our credentials presentation to learn more about our services and how PRimage create the buzz to help you stand out and get noticed!

Judy Viitanen and the PRimage team are sure your business will benefit from our cost-effective services and client-orientated approach.

When you’ve reviewed our presentation and you’re ready to find out more, please contact us for a free consultation.

PRimage PP Credentials

HOUSING – PRimage NEWS BYTES

Tuesday, March 27th, 2012

Here at PRimage we regularly monitor the trending topics in the housing sector – in the UK and across the pond.  Some recent news and stats that have caught our attention ….

In the States there is a lot of debate on ownership versus rental …. It seems that in 71 percent of the cities in the U.S., owning is now currently cheaper than renting.

In 2011, 1.4 million new households entered the rental market due to foreclosures and demographics — i.e., the 80 million members of Gen Y are at their prime time for starting new careers, getting married and having kids. At the same time, the number of new homes being built has dropped substantially. As a result, the demand for rental properties has skyrocketed.

Bank of America is launching a pilot program that will allow homeowners at risk of foreclosure to hand over deeds to their houses and sign leases that will let them rent the houses back from the bank at a market rate.

A survey released earlier this month from the National Apartment Association and Houston-based J Turner Research gives multifamily owners insight into an important demographic: college students.

http://multifamilyexecutive.com/student-housing/naa–j-turner-survey-gives-multifamily-owners-insight-into-college-age-demographic.aspx

Happy Habitat – It’s all about You, Your Home, Your Community!

Friday, November 4th, 2011

Looking to connect with your neighbours and get the local community buzz?  Want top tips to make your house a home and make the most of your life and home living? ….. Happy Habitat can help!  Check out our Facebook page and click ‘Like’ …. and then watch this space! Happy Habitat – You, Your Home, Your Community

https://www.facebook.com/pages/Happy-Habitat/237979676239561

Housing crisis in UK – ‘generation-rent’? PRimage comment

Tuesday, August 30th, 2011

PRimage had just been reading a new report released today on the crisis in the UK housing market – which forecasts that home ownership in England will slump to just 63.8% over the next decade.  The National Housing Federation report also forecasts steep rises in the private rental sector and a house price boom. It blames the bleak outlook on an under-supply of homes in the UK.

So, for the UK it looks like we are heading for a ‘generation-rent’ scenario! And market trends will follow those in the US. Certainly many young people now face decades of renting!

PRimage believes the NHF are right to highlight stark statistics which show that last year, the number of new homes built reached the lowest in peacetime since 1923 – and correct in blaming declining home ownership on banks setting too lenient lending criteria and too small deposits.  The Government needs to take immediate action to tackle this crisis and the chronically low supply of homes. From what Judy Viitanen understands, reading the report and comments from industry experts, the difficulties of raising deposits and obtaining mortgages are one side of the problem. The other is housing supply. It is, though, a bit of a catch-22.  The major developers say they are willing and ready to build more homes. But they worry that they won’t be able to sell them, because potential buyers will not be able to raise the finance.  The dilemma for policy makers is how to escape this damaging cycle, of restricted supply leading to high prices, which leads to curtailed demand, resulting in unwillingness to build

  • In England, the proportion of people living in owner-occupied homes will fall from a peak of 72.5% in 2001 to 63.8% in 2021.
  • In London, the majority of people will rent by 2021, with the number of owner-occupiers falling from 51.6% in 2010 to 44% by 2021
  • Average rents for apartments and single family homes in the private sector are forecast to increase by 19.8% over the next five years, fuelled by high demand and a shortage of properties.

 

Real Estate Websites – US Top 10 Ranking

Tuesday, August 30th, 2011

The Experian Hitwise infographic data detailed below  is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category.

Is the US a renter or home-owning nation? ….

Thursday, June 30th, 2011

Mixed messaging and news reports today on the U.S. housing sector …. Latest analyst projections show pent-up demand for rental housing in the wake of the credit crunch. Americans who rented out properties gained $3.3 billion in total income from that endeavour during the month of May, up from $2.9 billion in April, according to the U.S. Bureau of Economic Analysis.

But the latest New York Times/CBS News poll shows that nearly nine in 10 Americans say homeownership is an important part of the American dream – and they are keen on making sure it stays that way, for themselves and everyone else.